Oliveda International, Inc. (OLVI) Announces Grand Olive Rose Opening with the Hydroxytyrosol NO MAKEUP Premiere Launched by Olive Tree People at New York Fashion Week

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Oliveda International (OTCID: OLVI) has announced the grand opening of Olive Rose and the launch of its hydroxytyrosol NO MAKEUP collection at New York Fashion Week (September 12-15, 2025). The event will feature 75 waterless beauty makeup artists led by celebrity makeup artist Luis Casco, who will style over 150 models.

The new Olive Rose collection includes 14 shades of Skin Tint Serum, 8 Blushes, 4 Contours, 16 Concealer shades, and various other hydroxytyrosol-based products. The collection will be presented to 70,000 waterless beauty consultants at the North America Convention in Los Angeles on October 4, 2025, before its public launch in November.

SANTA MONICA, Calif., Sept. 9, 2025 /PRNewswire/ -- Oliveda International, Inc. (OTCID: OLVI) today announced the grand Olive Rose opening with the hydroxytyrosol NO MAKEUP premiere launched by its Olive Tree People Inc. subsidiary at New York Fashion Week on September 12- 15, 2025.

Olive Rose Opening with the Hydroxytyrosol NO MAKEUP Premiere Launched by Olive Tree People at New York Fashion Week

In November 2024, Olive Tree People Inc. introduced the world's first hydroxytyrosol NO MAKEUP with its new brand, Olive Rose, and has been working on developing other unique products based on hydroxytyrosol. 

Olive Tree People and Olive Rose will be represented at New York Fashion Week with a whole collection of unique new products. Seventy-five waterless beauty makeup artists, led by celebrity makeup artist, Luis Casco, will be there to give over 150 models the perfect "Olive Rose Glow" look.

In addition to Olive Rose, Olive Tree People will be represented by its other brands, Oliveda and LA Dope, and will provide a glow-from-within with the drinkable skincare products I70, I66, and I01, through cocktails and mocktails at the Olive Tree People bar. 

The entire Olive Rose collection will be presented to nearly 70,000 waterless beauty consultants in the U.S. and Canada at the North America Convention in Los Angeles on October 4, 2025, and the consultants will be trained in Waterless Beauty Make-up Artist Masterclasses before the products are made available to all customers in November. 

The following products are included in the new Olive Rose Hydroxytyrosol NO MAKEUP Collection: 14 shades of Hydroxytyrosol Skin Tint Serum, 8 x Hydroxytyrosol Blushes, 4 x Hydroxytyrosol Contour, 16 shades of Hydroxytyrosol Concealer, Hydroxytyrosol Mascara, Hydroxytyrosol Eye Shadow, 2 x Hydroxytyrosol Lip Butter, Hydroxytyrosol Primer, Hydroxytyrosol Setting Spray. 

The exciting journey into holistic beauty began many years ago with our "ancient and original tree" OLIVEDA. Our "trees," LA Dope , which has its roots in Los Angeles, and OLIVE re:connected to Nature, are also part of the family as are our youngest "trees," Olive Mush and Corporate Headquarters: 401 Wilshire Blvd., 12th floor, Santa Monica, CA 90401 Olive Rose, which completely redefine holistic beauty under the umbrella of Olive Tree People. They are all connected by a shared commitment to holistic beauty, or, as we at Olive Tree People say: From Tree to Beauty. 

About Oliveda International, Inc. 
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide. 

In addition to the registered beauty brands, Oliveda and LA Dope, as well as OLIVE re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site. 

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. 

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called "The Next Big Thing" in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com

Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and Corporate Headquarters: 401 Wilshire Blvd., 12th floor, Santa Monica, CA 90401 similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company's filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.

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SOURCE Olive Tree People

FAQ

When is Oliveda's (OLVI) Olive Rose NO MAKEUP collection launching at New York Fashion Week 2025?

The Olive Rose NO MAKEUP collection will premiere at New York Fashion Week from September 12-15, 2025.

What products are included in OLVI's new Olive Rose Hydroxytyrosol NO MAKEUP Collection?

The collection includes 14 Skin Tint Serum shades, 8 Blushes, 4 Contours, 16 Concealer shades, Mascara, Eye Shadow, 2 Lip Butters, Primer, and Setting Spray, all featuring hydroxytyrosol.

When will OLVI's Olive Rose products be available to customers?

The Olive Rose products will be available to customers in November 2025, following the North America Convention presentation in October.

How many beauty consultants will be trained for OLVI's Olive Rose product launch?

70,000 waterless beauty consultants in the U.S. and Canada will be trained through Waterless Beauty Make-up Artist Masterclasses at the North America Convention in Los Angeles.