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Oliveda International, Inc. operates through Olive Tree People Inc. and European affiliates in olive-tree-based beauty, wellness, and agricultural products. Company news centers on waterless beauty formulations, hydroxytyrosol-based cosmetics, olive-leaf products, organic mountain olive tree cultivation, extra virgin olive oil extraction, and distribution through online channels and retail stores.
Recurring updates include patent activity for waterless formulations, brand and product launches such as Olive Rose hydroxytyrosol NO MAKEUP, North American and European market activity, and promotional initiatives tied to olive tree conservation, mindfulness, and the company’s waterless beauty movement.
Oliveda International Inc. (OTC Pink: OLVI) has reported remarkable growth for its subsidiary Olive Tree People Inc., achieving $104.5 million in net revenue during its second year of U.S. operations - representing a stunning 1700% growth rate. The waterless beauty company has outpaced several celebrity beauty brands, growing faster than JLo Beauty and twice as fast as Rhode by Hailey Bieber.
The company has built a network of over 50,000 waterless beauty consultants in the U.S. and is now expanding into Canada and Europe. CEO Thomas Lommel attributes this success to increasing consumer awareness about waterless beauty versus conventional clean beauty products, which can contain up to 95% fillers.
The company plans to celebrate its achievements by featuring 25 of its consultants in Time magazine's Women of the Year March 2025 issue. Olive Tree People aims to expand its consultant network to 125,000 across the USA, Canada, and Europe by the end of 2025. According to Grand View Research, the waterless beauty segment is projected to reach $17.21 billion by 2028.
Oliveda International (OLVI) reported exceptional growth for its Olive Tree People subsidiary, achieving over 1,000% growth in January 2025. The company announced plans to expand its European presence through a direct-to-consumer model in fall 2025, marking a significant shift from its 20-year retail presence.
The company will transform its flagship stores in Berlin and Düsseldorf into Olive Tree People Experience stores, featuring tree houses as centerpieces. The strategic transition involves removing products from retail shelves across European markets and deploying over 50,000 waterless beauty consultants. The company aims to expand its consultant network to 120,000 by the end of 2025, positioning itself as the fastest-growing waterless beauty company globally.
Oliveda International (OLVI) reported exceptional growth for its Olive Tree People subsidiary, achieving a 1,650% increase in Q4 2024. The company specializes in waterless beauty products, replacing traditional water content (up to 70%) with olive leaf cell elixir. CEO Thomas Lommel emphasized their commitment to sustainable beauty and water conservation, highlighting their initiative to build wells in Africa with the water saved from production.
The company plans ambitious marketing campaigns in 2025 targeting 168.6 million U.S. women through major media outlets including New York Times, Vogue, Forbes, and Harper's Bazaar. Their products feature a 365-day satisfaction guarantee and are composed of 95% different ingredients compared to conventional beauty products.
Oliveda International's subsidiary Olive Tree People reports remarkable growth in the waterless beauty sector, achieving 2,850% growth and approximately $100 million turnover in its second year in the U.S. The company has expanded to nearly 50,000 waterless beauty consultants and plans global expansion into Canada, the UK, Europe, and worldwide. Allied Market Research projects the waterless cosmetics market to reach $22 billion by 2031.
The company targets $250 million in revenue for 2025 and has strengthened its leadership team with a new VP of international sales and four senior national/international sales directors. Founded by Thomas Lommel, who developed waterless beauty and olive tree therapy in 2001, the company positions itself as a Mediterranean alternative to Ayurveda.
Oliveda International's subsidiary Olive Tree People reports significant growth in the waterless beauty market, achieving 2,850% growth and approximately $100 million turnover in its second year in the U.S. The company has expanded to nearly 50,000 waterless beauty consultants and plans global expansion into Canada, the UK, Europe, and worldwide.
According to Allied Market Research, the waterless cosmetics market is projected to reach $22 billion by 2031. The company has strengthened its international sales team with a new VP and four senior directors to support its expansion plans, targeting $250 million in revenue for 2025.
Oliveda International's subsidiary Olive Tree People has achieved remarkable sales growth, reaching $3.7 million in daily sales just 21 months after launching in the United States. The company started with 40 packages per day in Venice Beach and has since built its own distribution center capable of handling 20,000 packages daily. The growth is attributed to their waterless beauty movement, which has attracted 50,000 beauty consultants. The company maintains direct customer relationships by handling all operations in-house without third-party providers.
OLIVE TREE PEOPLE, a subsidiary of OLIVEDA International (OTC Pink: OLVI), has launched OLIVE ROSE, the world's first waterless hydroxytyrosol skin tint serum. This innovative product combines buildable coverage with bioactive skin regeneration properties. Available globally from November 15, the serum features hydroxytyrosol, an olive leaf-derived compound 20 times more potent than vitamin C. The product comes in 18 inclusive shades and includes mineral SPF and bioactive hyaluronic acid. OLIVE ROSE is free from parabens, alcohol, silicones, and allergens, targeting concerns like rosacea, dark spots, and acne while providing hydration and cellular protection.
Oliveda International, Inc. (OTC Pink: OLVI) has reported exceptional growth for its Olive Tree People Inc. subsidiary in the United States. The third quarter of 2024 saw a remarkable 2,500% growth compared to Q3 2023, along with a 47% increase from Q2 2024 and over 580% growth from Q1 2024. The company's new U.S. shipping center, opened in August 2024, has already processed more than 240,000 orders.
Looking ahead, Olive Tree People anticipates further significant growth in Q4 2024, projecting total orders to exceed 400,000. This growth is expected to be driven by the launch of their new brand, Olive Rose, which is based on hydroxytyrosol. The company also aims to have over 50,000 Waterless Beauty consultants by the end of 2024.
Oliveda International has announced plans for global expansion, including entry into Canada, the United Kingdom, and an additional continent, starting in 2025. This expansion will involve large-scale waterless beauty campaigns to further promote their products and philosophy.
Oliveda International, Inc. (OTC Pink: OLVI) has announced the global expansion of its subsidiary, Olive Tree People Inc., following rapid growth since its U.S. launch in early 2023. The company plans to expand into Canada, the United Kingdom, and an additional continent. This decision was revealed at an Olive Tree People leaders conference in Santa Monica, California on September 20-22, 2024.
CEO Thomas Lommel cited increased inquiries from these countries as a key factor in the expansion decision. The company will launch large-scale advertising campaigns to promote its waterless beauty movement, emphasizing how the water saved from their products is used to build wells in Africa. Olive Tree People will also refocus on its core symbol, the olive tree, described as the 'tree of three generations'.
Oliveda International, Inc. (OTC Pink: OLVI) has announced plans to build 1,060 water wells in Tanzania, Africa over the next 10 years through its subsidiary, Olive Tree People Inc. Starting from 2025, the company aims to construct 106 wells annually in the Kilimanjaro region. This initiative is driven by the strong growth of Olive Tree People in 2024 and aligns with the company's philosophy of 're:connecting' with nature.
CEO Thomas Lommel emphasizes that this project is a partnership with the Maasai people, rather than development aid. The company views this as an exchange, bringing water to Africa while learning from the Maasai's connection to nature and ancient plant knowledge. This aligns with Oliveda's 'waterless beauty movement', where water not used in their products is redirected to benefit African communities.