AT&T Launches New Wireless Plans - Giving Customers More Value

AT&T (NYSE:T) on March 13, 2026 refreshed its Unlimited Your Way® lineup with three new unlimited plans, including a lower-cost AT&T Value 2.0 entry option.

Rhea-AI Summary

AT&T (NYSE:T) on March 13, 2026 refreshed its Unlimited Your Way® lineup with three new unlimited plans, including a lower-cost AT&T Value 2.0 entry option. Plans allow mix-and-match across lines, more high-speed data, ActiveArmor protection, and unlimited talk, text and data in the U.S., Canada and Mexico.

The company emphasizes simpler choices, value on its nationwide network and an "AT&T Guarantee" backing its fiber and wireless services.

Argus Mar 13 session

+1.20% close to close 0.7x rel. volume Open Argus

Details

News Market Reaction – T

On Mar 13, the day this news came out, T closed 1.20% above the previous close.

Data tracked by StockTitan Argus for the Mar 13 session.

Historical Context

5 past events · Latest: Mar 10

5 events

1. Mar 10

   Anniversary bell ringing

   24h Move

   +0.7%

   NYSE bell event and highlighting $250B connectivity commitment.

2. Mar 10

   150-year celebration

   24h Move

   +0.7%

   150th anniversary branding and network evolution messaging.

3. Mar 10

   Connectivity investment plan

   24h Move

   +0.7%

   More than $250B U.S. connectivity investment through 2030.

4. Mar 08

   Conference strategy update

   24h Move

   -3.9%

   Segment reporting changes, Lumen fiber integration, guidance details.

5. Mar 05

   Guarantee expansion

   24h Move

   -0.0%

   Expansion of AT&T Guarantee to ~50M more homes.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

2g

1 terms

2g technical

"2G off-net data speeds may apply."

2G is the second generation of mobile phone network technology that enabled digital voice calls and basic data services like text messaging and very slow internet. For investors, 2G matters because decisions to maintain, retire, or upgrade these networks affect telecom costs, customer service and device compatibility—similar to an old road that either needs to be kept open, repaired, or replaced, each choice carrying different expenses and revenue impacts.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

DALLAS, March 13, 2026 /PRNewswire/ -- The AT&T Unlimited Your Way® lineup is built around what customers ask for: choice and value.

Key Takeaways:

• Unlimited Your Way now includes AT&T Value 2.0^SM, an entry level plan for value-conscious customers with the option to mix-and-match with our other new plans, unlike T-Mobile.
• The full Unlimited Your Way lineup now includes more high-speed data to help our customers stream, scroll and video chat with confidence.
• Customers get real value on the nation's largest wireless network¹—without having to choose the highest-priced plan.

The news:

AT&T is upgrading its wireless rate plans to give customers more value, with three new plans designed to fit every budget.  Customers can even mix-and-match any of our best unlimited plans² across lines – giving our customers the ability to choose the right plan for each line without overpaying.

Why it matters:

Across the wireless industry, plans have become increasingly complex, with bundles and "extras" that leave customers paying for features they may never use. AT&T's new plans center on the core wireless features they expect, with the flexibility to change plans as needed. The result is delivering more value on our newest, most affordable plan and exceptional flexibility at that price.  We're setting a new standard for better, customer-first wireless plans.

Check out the breakdown/updates here

The new plans keep what customers already know and love from AT&T, like ActiveArmor®³ that helps keep them protected, and unlimited talk, text, and data in and between the U.S., Canada, and Mexico.⁴

America's Best Guarantee:

We are the largest wireless network¹ and remain the only one bold enough to back both our fiber and wireless networks with America's best guarantee. Unlike our competitors, we are focused on the next decade, not the next deal.

Quotable:

"Customers have been clear: they want simple plans, features that matter, and real value. That's what Unlimited Your Way delivers," said Jenifer Robertson, executive vice president and general manager, Mass Markets, AT&T. "We're giving customers what they want with choice and reliability, all backed by the AT&T Guarantee."

Learn more here.

¹ Compares cellular networks, excluding satellite.
² AT&T may temporarily slow data speeds if the network is busy.  Eligible plans: All plans under Unlimited Your Way.
³ Compatible device for AT&T ActiveArmor app access. Download of app req'd. Some mobile security features are not avail. while roaming internationally.
⁴ Unlimited talk, text & data in and between the U.S., Canada & Mexico: 2G off-net data speeds may apply.

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

© 2026 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

View original content to download multimedia:https://www.prnewswire.com/news-releases/att-launches-new-wireless-plans---giving-customers-more-value-302713033.html

SOURCE AT&T

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did AT&T (T) announce on March 13, 2026 about its wireless plans?

AT&T launched three new Unlimited Your Way plans, including AT&T Value 2.0 as an entry option. According to the company, plans add more high-speed data, let customers mix-and-match plans per line, and retain ActiveArmor and cross-border unlimited talk, text and data.

How does AT&T Value 2.0 differ from other AT&T unlimited plans (T)?

AT&T Value 2.0 is positioned as a lower-cost, entry-level unlimited plan within the Unlimited Your Way lineup. According to the company, it focuses on core features and lets customers mix-and-match with higher-tier plans for flexibility.

Can AT&T customers mix-and-match unlimited plans across lines under the March 2026 update?

Yes. Customers can mix-and-match any Unlimited Your Way plans across lines to assign different plans per line. According to the company, this aims to reduce wasted features and let customers choose the right plan for each user.

What protections and roaming features remain with AT&T's new plans (T)?

The new plans keep ActiveArmor mobile protection and unlimited talk, text and data in the U.S., Canada and Mexico. According to the company, some mobile security features require the compatible app and off-net 2G speeds may apply while roaming.

Does AT&T claim network advantages with the March 13, 2026 plan changes?

AT&T emphasizes its position as the nation's largest wireless network and backs services with an "AT&T Guarantee." According to the company, this guarantee covers both its fiber and wireless networks and differentiates it from competitors.