At&T Stock Price, News & Analysis

Xandr has launched Inventory Library on its Invest DSP, enhancing deal discovery and activation for programmatic advertising. This platform enables buyers to access over 1200 premium video and CTV deals from numerous publishers, streamlining the fragmented buying process. Key stakeholders praise the intuitive design and improved visibility into deal inventory, which aids campaign planning, especially in the current political advertising season. Xandr stands out due to its direct publisher relationships and robust deal curation capabilities, positioning itself as a leader in the evolving ad market.

On March 30, 2022, AT&T announced it will construct a $33 million fiber network in Oldham County, providing high-speed internet access to over 20,000 locations. This initiative aims to connect every home and small business in the region with symmetrical speeds of up to 5 Gigs for downloads and uploads. AT&T's extensive experience in Kentucky includes serving over 300,000 customer locations. The project is part of AT&T's commitment to bridging the digital divide, with affordable internet options for low-income households, fostering economic growth and educational opportunities.

AT&T has launched The Achievery, a free digital learning platform aimed at K-12 students, designed in collaboration with WarnerMedia. This new initiative is part of AT&T's $2 billion commitment to address the digital divide. The platform features engaging content from popular WarnerMedia films and shows, aiming to make distance learning entertaining and effective. Students can access lessons that align with academic standards, developed by leading educational organizations. The platform also aims to provide affordable internet access and educational content to enhance learning experiences.

AT&T (NYSE:T) will announce its first-quarter 2022 financial results on April 21, 2022, before the NYSE opens. A conference call is scheduled for 8:30 a.m. ET to discuss the results. Investors can access the earnings release and related materials through AT&T Investor Relations. With more than 100 million U.S. consumer connections, AT&T continues to be a dominant player in telecommunications, media, and entertainment.

Scener and HBO Max have partnered for a virtual screening of the new Max Original series DMZ on March 17 at 6PM PDT. Fans can interact with creators and stars like Roberto Patino and Ava DuVernay through a live Q&A followed by streaming the first episode. Up to 1 million guests can join this interactive experience, utilizing Scener's social features for real-time communication. DMZ, based on a DC Vertigo comic, portrays a woman's quest in a dangerous Manhattan.

AT&T has appointed seven directors to the Warner Bros. Discovery Board as part of its spin-off of WarnerMedia, which will merge with Discovery, Inc. This board will have 13 members, with AT&T selecting seven and Discovery six, including the Chairman. CEO John Stankey emphasized the diverse expertise of the new directors across finance, technology, and media. Notable appointments include Samuel A. Di Piazza, Jr. as Chairman and Li Haslett Chen as CEO of Narrativ. The spin-off transaction is expected to close in early Q2 2022.

AT&T has been recognized as one of the 2022 World's Most Ethical Companies by Ethisphere, marking the third consecutive year it has received this honor. As the only U.S.-based telecommunications firm on the list, AT&T joins 136 honorees across 22 countries and 45 industries. This recognition underscores the company’s commitment to ethics, integrity, and governance, which CEO John Stankey noted as a competitive advantage. The selection process assessed over 200 questions on various ethical practices and corporate governance.

Xandr and LiveIntent are expanding their partnership to introduce new data and identity offerings, launching over 15 exclusive data segments via the Xandr Data Marketplace. This collaboration will allow mutual clients to onboard their first-party audience segments onto various Xandr platforms. By integrating with InfoSum, they ensure data security while maximizing performance. The partnership enhances potential for advertisers in various verticals, including retail media and streaming. LiveIntent aims to build curated marketplaces for publishers to increase revenue opportunities.