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Hello Sunshine Launches Shine Away, a New Experiential Franchise, to Take Place in Nashville Featuring Reese Witherspoon, Key Hello Sunshine Talent, and Special Guests
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The inaugural event, created in collaboration with AT&T, will take place June 17th at the JW Marriott Nashville, bringing the Hello Sunshine community together for a day of connection, entertainment, and joy
LOS ANGELES--(BUSINESS WIRE)--
Hello Sunshine, a part of Candle Media, announced today the launch of Shine Away, a new experiential franchise for consumers. The marquee event, created in collaboration with AT&T, will bring the Hello Sunshine community together for a day of connection, entertainment, and joy. Taking place June 17th at the JW Marriott Nashville, Shine Away will feature curated programming, bespoke activations, and robust digital content. Hello Sunshine founder Reese Witherspoon and AT&T Chief Marketing & Growth Officer Kellyn Smith Kenny will open the event with an in-depth conversation that explores the power of connection.
Alongside Witherspoon, Shine Away will feature unprecedented access to beloved talent from the Hello Sunshine ecosystem, including The Home Edit’sClea Shearer and Joanna Teplin, New York Times Bestselling author of Fair PlayEve Rodsky,andspecial guests. Additional tentpole panels, educational and creative workshops, and surprise performances from special guests will be announced in the coming weeks.
“Over the course of its incredible journey, Hello Sunshine has blossomed into a true community that is bonded together by a shared passion for uplifting female voices and changing the narrative. Because connectivity is what fuels us, we wanted to create a space for meaningful conversations that lead to creativity, inspiration and self-discovery,” said Reese Witherspoon, founder of Hello Sunshine. “The first in the Shine Away franchise, this event is an amazing opportunity for our community to learn, laugh, and celebrate together. I couldn’t be more excited to launch this special day for Hello Sunshine in my beloved hometown of Nashville.”
Shine Away is rooted in Hello Sunshine’s mission to uplift female voices and change the narrative through connection. The experiential franchise will offer opportunities for fans to connect with inspiring entrepreneurs, authors, athletes, musicians, and each other. Shine Away also taps into the culture-defining brands from across the Hello Sunshine universe, including The Home Edit, Reese’s Book Club, Fair Play, Unicorn Space and of course, the company’s many beloved film, television, and music projects. Surrounded by an immersive ecosystem of content, digital experiences across social media will drive deeper fan engagement with Shine Away.
“An expression of gratitude for our community, Shine Away programming is carefully curated to immerse our fans with innovative experiences.” added Sarah Harden, CEO of Hello Sunshine. “Ultimately, Shine Away is all about providing a space and unique opportunities to connect members of the Hello Sunshine community.”
“Every aspect of the Shine Away experience is inspired by the powerful connections made between the Hello Sunshine community of creators and changemakers, and their growing number of fans,” said Kellyn Smith Kenny, chief marketing & growth officer, AT&T. “Through deep collaboration and a shared spirit for inspiring change, we hope that every connection at Shine Away leads to greater possibilities.”
About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club, The Home Edit and Fair Play. These brands are fast growing in reach and influence with communities that are propelled by meaningful connections, commerce experiences, and sophisticated content and media ecosystems.
Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About AT&T We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the worlds third-largest telecommunications company by revenue and the third-largest provider of mobile telephone services in the U.S.
