Servify Expands AT&T Device Protection Program with AT&T Business Protect Enterprise Offering

Rhea-AI Summary

Servify and AT&T (T) announced on December 9, 2025 the launch of AT&T Business Protect Enterprise plans as an extension of the Business Protect portfolio.

The offering targets mid to large enterprise customers with tiered pricing, an enterprise onboarding portal, agent tech support, AI-powered claim fulfillment, advance-exchange service and access to 2,000+ walk-in global repair locations. The program aims to reduce downtime from accidental damage and breakdowns and to lower claims costs through Servify's AI platform, while supporting co-branded enterprise deployments to improve revenue and retention.

Key Figures

Walk-in repair locations 2,000+ locations Service modes available for AT&T enterprise customers

Market Reality Check

$24.84 Last Close

Volume Volume 40,902,115 is close to the 20-day average of 39,541,514 (relative volume 1.03) ahead of this news. normal

Technical Shares of T at $24.84 were trading below the 200-day MA of $27.28, about 16.62% under the 52-week high of $29.79 and above the 52-week low of $21.38.

Peers on Argus

Before this announcement, T was down 1.74%. Key telecom and cable peers were also negative: TMUS -2.43%, CMCSA -2.49%, VZ -1.08%, AMX -1.02%, and CHTR -0.31%. Scanner data did not flag a coordinated sector momentum move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 02	Conference webcast	Neutral	-0.8%	Announcement of CEO fireside chat at UBS conference with webcast details.
Dec 01	Earnings date notice	Neutral	-0.9%	Set timing for Q4 2025 earnings release and conference call.
Nov 26	Business survey news	Neutral	-0.1%	Holiday shopping survey highlighting small-business consumer preferences.
Nov 20	Event connectivity news	Neutral	+1.0%	Showcased AT&T connectivity and FirstNet support during Las Vegas F1 week.
Nov 17	Network expansion	Neutral	-0.5%	Nationwide 5G capacity boost using 3.45 GHz spectrum at 23,000 cell sites.

Recent Company History

In the past few weeks, AT&T released several primarily informational updates. A webcast announcement for the UBS Global Media and Communications Conference on Dec. 2, 2025 coincided with a -0.78% move. The fourth-quarter 2025 earnings date notice on Dec. 1, 2025 saw shares move -0.88%. Business-focused news, including a holiday shopping survey (-0.15%) and a Las Vegas F1 connectivity effort (+0.99%), produced modest reactions. A 5G capacity boost update on Nov. 17, 2025 corresponded to a -0.47% move.

Market Pulse Summary

This announcement highlights AT&T’s collaboration with Servify to extend AT&T Business Protect Enterprise plans, adding tiered pricing and features like an enterprise portal, agentic tech support, AI-powered claim fulfillment, and access to 2,000+ walk-in repair locations. Recent news flow has centered on network enhancements, business surveys, and event connectivity. Investors may watch how this offering affects enterprise adoption, device lifecycle management efficiency, and integration with AT&T’s broader business connectivity solutions.

AI-generated analysis. Not financial advice.

DALLAS, Dec. 9, 2025 /PRNewswire/ -- Servify, today announced a collaboration with AT&T, to launch AT&T Business Protect Enterprise Plans as an extension of the Business Protect portfolio of device protection products. Enterprise plans feature tiered pricing designed to serve AT&T business customers ranging from mid to large enterprise-size organizations.

Servify and AT&T launch an extension of the AT&T Business Protect portfolio of device protection products.

"We're proud to deepen our collaboration with Servify as part of our comprehensive approach to wireless service and connectivity," said John Blinkiewicz, vice president of mobility products, AT&T Business. "By integrating device protection into our offerings, we are reinforcing our commitment to delivering reliable, end-to-end solutions that support businesses with the peace of mind they need to stay connected and productive."

"We are super proud of our partnership with AT&T. As mobility and connectivity become even more imperative to business operations, enterprises must be able to efficiently manage device lifecycles. With the launch of tiered pricing with AT&T Business Protect, every enterprise has an opportunity to maximize savings for device protection. Servify's proprietary, AI-powered technology platform is simplifying and enriching the customer experience at a significantly lower cost," said Rahul Prabhakar, President, Servify North America.

The program includes an enterprise portal for ease of onboarding, agentic tech support, and AI-powered claim fulfillment enhancing the customer experience and driving cost efficiency for AT&T enterprise customers. Built to support the dynamic needs of today's connected businesses, the solution is designed to minimize disruptions from accidental damage and device breakdowns, helping enterprises keep operations running without interruption. The customers have a choice of any service mode including Advance exchange and 2,000+ walk-in repair locations with global coverage.

With this, Servify is further expanding its presence in the global enterprise market and demonstrating its ability to create customized, co-branded programs that improve revenue and retention with leading global brands. Servify's approach leverages the gap between customer needs and technological capabilities to redefine how device protection is delivered in the business space.

About Servify
Servify is a global leader in product protection and exchange programs that enhance customer experiences and build lasting brand loyalty. Servify partners with carriers, retailers, and OEMs representing over 100 leading global brands including Apple, Samsung, Bose, HP, and Amazon.

Servify's technology-driven platform seamlessly integrates people, processes, and technology to deliver a fully digital and integrated experience across its offerings. Its proprietary platform connects all key stakeholders in the product ecosystem, ensuring real-time transparency and operational efficiency. Leveraging AI-powered innovation, Servify delivers conversational support, automated adjudication, and AI avatars, ensuring exceptional support throughout the customer lifecycle.

Servify empowers its customers to boost revenue, improve retention, and enable superior experiences for their consumers. With a relentless focus on customer experience that includes over 2,000 walk-in repair locations across North America, Servify supports tens of millions of consumers worldwide. For more information, visit Servify.com.

About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

Contact Information
Servify (US) Inc.
Jen Iliff
Marketing
v-jen.i@servify.com
419-429-9084

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SOURCE Servify

FAQ

What is AT&T Business Protect Enterprise announced on December 9, 2025 by Servify and AT&T (T)?

It is an enterprise device protection offering with tiered pricing, an onboarding portal, agent tech support, AI-powered claims, advance exchange and 2,000+ global repair locations.

Which customers does AT&T Business Protect Enterprise target and when was it launched?

The plans target mid to large enterprise customers and were launched on December 9, 2025.

How does Servify say the new AT&T (T) enterprise program reduces costs?

Servify cites AI-powered claim fulfillment and streamlined processes designed to improve customer experience and drive cost efficiency for AT&T enterprise customers.

What service options are available under AT&T Business Protect Enterprise for AT&T (T) customers?

Customers can choose any service mode including advance exchange and use of 2,000+ walk-in repair locations with global coverage.

Will AT&T Business Protect Enterprise be co-branded and support enterprise onboarding?

Yes; the program is offered as a customizable, co-branded solution and includes an enterprise portal to simplify onboarding.

What operational benefits does AT&T Business Protect Enterprise claim to deliver for businesses?

The program is designed to minimize disruptions from accidental damage and device breakdowns to help enterprises maintain productivity and connectivity.