Brag House Holdings, Inc., to Create New Financial Powerhouse Anchored by Payments, Asset Management, and RWA Strategy with House of Doge - The Official Corporate Arm of the Dogecoin Foundation

Rhea-AI Summary

Brag House (NASDAQ: TBH) and House of Doge announced a definitive merger on Nov 3, 2025 to form a combined financial infrastructure company focused on four verticals: Digital Payments, Asset Management & Treasury, RWA Tokenization, and Digital Media & Data Insights. The plan applies Brag House's "Cultural Capital Playbook" to the global Dogecoin ecosystem, citing Dogecoin's 6.1 million holders and a market capitalization reported as >$30 billion. Marco Margiotta will lead the combined company; Brag House CEO Lavell Juan Malloy II described the vision on national broadcasts. Recent execution items include payment rails, wallets, debit cards, and plans for ETPs and tokenized real-world assets.

Positive

• Definitive merger announced on Nov 3, 2025
• Strategy anchored by 4 core verticals targeting payments and RWA
• Brag House demonstrated Fortune 500 partners: McDonald’s and Coca-Cola
• Dogecoin community metrics: 6.1M holders and >$30B market cap
• Marco Margiotta appointed to lead combined entity
• Execution in motion: payment rails, wallets, debit cards, ETP planning

Negative

• None.

Insights

M&A and Crypto Strategy Expert

Merger creates a public vehicle to scale Brag House's consumer playbook across Dogecoin-focused payments, asset products, RWA tokenization, and media.

Brag House Holdings and House of Doge will combine to form a financial infrastructure firm anchored on four verticals: digital payments, asset management & treasury, RWA tokenization, and digital media & data insights, per the Nov. 03, 2025 update. The new entity intends to apply Brag House's "Cultural Capital Playbook"—proven on Gen Z and cited partner relationships with McDonald’s and Coca-Cola—to activate Dogecoin's community (reported as over 6.1 million holders) and its stated market position (cited market cap over $30 billion).

Execution depends on successful rollout of the four named verticals that the release lists as "already in motion": institutional payment rails, wallets and debit cards; regulated ETPs and RWA tokenization (including examples like professional sports teams); brand & licensing; and the existing digital media adoption engine. Leadership continuity is explicit: Marco Margiotta will lead the combined company and brings the cited PayFare background (an over $15 billion annual processing solution, acquired by Fiserv in early 2025), which aligns with the payments focus. These are concrete operational levers the company highlights as the primary drivers of value.

Watch for follow-up disclosures that demonstrate product and regulatory progress and specific commercial rollouts mentioned here—payment rails, wallets/debit cards, ETP launches, and announced tokenized RWA deals—as measurable milestones tied directly to the stated strategy on Nov. 03, 2025. The announcement signals strategic repositioning rather than completed outcomes; clarity on timelines, regulatory approvals, partner agreements, and demonstrated customer activation will determine material impact.

Combined entity poised to reshape digital payments, asset management, RWA tokenization, and digital media by applying Brag House's proven model to a global stage.

NEW YORK and MIAMI, Nov. 03, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) ("Brag House") and its merger partner, House of Doge Inc. ("House of Doge"), the official corporate arm of the Dogecoin Foundation, today provided a strategic update on their definitive merger agreement. The merger is set to create a comprehensive financial infrastructure company by applying Brag House's proven "Cultural Capital Playbook" to the global Dogecoin ecosystem.

The combined entity's strategy will be anchored by four core verticals:

1.        Digital Payments

2.        Asset Management & Treasury

3.        Real-World Asset (RWA) Tokenization

4.        Digital Media & Data Insights

This "Culture to Capital" strategy leverages the playbook Brag House developed and perfected while building its foundational Gen Z platform. By successfully engaging the Gen Z demographic, securing Fortune 500 partners like McDonald’s and Coca-Cola, and executing a Nasdaq IPO, Brag House demonstrated its expertise in building authentic communities and the institutional-grade infrastructure to support them. House of Doge chose TBH as the public vehicle to scale this proven playbook globally.

Speaking about the merger's strategy on the nationally syndicated "The Big Biz Show," Lavell Juan Malloy II, Chairman and CEO of Brag House, detailed his "Culture to Capital" vision: We are building this new ecosystem by harnessing the power of Dogecoin. It's known as 'The People's Currency' for a reason: it's a cultural asset with a massive global community, the second largest in crypto, with over 6.1 million holders. We are connecting that culture to 'capital,' represented by its position as the 8th largest cryptocurrency with a market capitalization of over $30 billion."

This vision is shared by House of Doge CEO Marco Margiotta, who will lead the combined entity. Speaking recently with McKenzie Segalos on CNBC's "Crypto World," Margiotta explained the strategy: "The reason why we're going public is because we have a ton of utility forthcoming, including verticals around payments [and] tokenization... Payments are obviously a big one that's dear to my heart... There is a ton of economic utility that could be really extracted from saving merchants... a ton of economics."

Mr. Margiotta brings experience as a payments and finance industry veteran, having founded PayFare, an over $15 billion of annual processing global payments solution provider that was acquired by Fiserv in early 2025.

This strategy is already in motion, with a series of recent announcements demonstrating execution across the new verticals:

1. Digital Payments: Building institutional-grade payment rails, wallets, and debit cards to activate Dogecoin for everyday commerce.
2. Asset Management & RWA Tokenization: Creating regulated, institutional-grade financial products like ETPs and tokenizing high-value real-world assets, such as professional sports teams.
3. Brand & Licensing: Harnessing the global recognition of Dogecoin to create a culture-driven financial brand, benchmarked against forces like Formula One.
4. Digital Media & Data Insights: The foundational Brag House vertical, which serves as the proprietary "Cultural Adoption Engine" for introducing these new financial products to the Gen Z demographic.

About House of Doge
House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the infrastructure needed to bring Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands .

Caution Regarding Forward-Looking Statements Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the risk factors discussed in the Risk Factors and in Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our Forms 10-K, 10-Q and other reports filed with the SEC and available at www.sec.gov.

Media Contacts
Fatema Bhabrawala
Director of Media Relations
Brag House Holdings
fbhabrawala@allianceadvisors.com

Angela Gorman
Communications Director
House of Doge
angela@houseofdoge.com

Investor Relations Contact
Adele Carey
VP, Investor Relations
Brag House Holdings
ir@thebraghouse.com

FAQ

What did Brag House (TBH) announce on Nov 3, 2025 about a merger?

Brag House announced a definitive merger with House of Doge to form a financial infrastructure company anchored by payments, asset management, RWA tokenization, and digital media.

Who will lead the combined Brag House and House of Doge company (TBH)?

House of Doge CEO Marco Margiotta is stated to lead the combined entity.

What Dogecoin metrics did Brag House cite in the TBH merger announcement?

The announcement cited Dogecoin as having 6.1 million holders and a market capitalization of over $30 billion.

What core verticals will TBH focus on after the merger?

TBH will focus on Digital Payments, Asset Management & Treasury, RWA Tokenization, and Digital Media & Data Insights.

What payments experience does TBH leadership bring to the merger?

Marco Margiotta founded PayFare, described as an over $15 billion annual processing global payments provider acquired by Fiserv in early 2025.

What near-term product initiatives did the TBH merger update list?

The update listed institutional-grade payment rails, wallets, debit cards, ETPs, and tokenization of high-value real-world assets.