THE BRAND HOUSE COLLECTIVE APPOINTS LISA FOLEY AS CHIEF MARKETING OFFICER
Rhea-AI Summary
The Brand House Collective (Nasdaq: TBHC) announced the appointment of Lisa Foley as Chief Marketing Officer on October 27, 2025. Foley will report to CEO Amy Sullivan and serve as a shared marketing leader with Bed Bath & Beyond Inc., overseeing omnichannel marketing, customer engagement, and brand performance across Bed Bath & Beyond, buybuy Baby, Kirkland's Home, and Overstock.
Foley brings more than 20 years of retail marketing experience, including recent roles as VP of Marketing at Pink Lily and prior leadership at Kirkland's, Crate & Barrel, Claire's, and Mars Petcare; she has also taught digital marketing at Vanderbilt University.
Positive
- Shared marketing leadership across Bed Bath & Beyond, buybuy Baby, Kirkland's Home, Overstock
- Foley brings more than 20 years of retail marketing experience
- Previous VP roles at Pink Lily and Kirkland's support portfolio familiarity
- Reports directly to CEO Amy Sullivan, enabling strategic alignment
Negative
- None.
News Market Reaction – TBHC
On the day this news was published, TBHC gained 3.23%, reflecting a moderate positive market reaction. Argus tracked a peak move of +16.0% during that session. Argus tracked a trough of -6.1% from its starting point during tracking. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $1M to the company's valuation, bringing the market cap to $37M at that time.
Data tracked by StockTitan Argus on the day of publication.
Shared marketing leader with Bed Bath & Beyond Inc. to drive omnichannel marketing strategy, customer engagement and brand performance across our collective portfolio of brands.
"Lisa is a proven leader who understands the intersection of marketing, customer, and growth," said Amy Sullivan, CEO. "She brings strategic vision and operational focus to every part of the marketing discipline - connecting insights, messaging, and execution to strengthen brand relevance and drive profitable growth. Her leadership will align how we plan, measure, and execute marketing across Bed Bath & Beyond, buybuy BABY, and our broader portfolio, ensuring a consistent, disciplined approach that deepens customer relationships and builds long-term brand value."
Foley brings more than 20 years of experience leading marketing and digital strategy for national retail brands. Most recently, she served as Vice President of Marketing at Pink Lily, where she led a brand refresh and digital marketing strategy that elevated Pink Lily's market positioning and deepened customer engagement. Previously, Foley was Vice President & Head of Marketing and E-commerce at Kirkland's, and held leadership roles at Crate & Barrel, Claire's, and Mars Petcare. She has also served as an Adjunct Professor of Digital Marketing at Vanderbilt University.
"I'm honored to join The Brand House Collective during this exciting period of growth and collaboration," said Lisa Foley. "Working closely with Bed Bath & Beyond Inc., we have a tremendous opportunity to align strategy, insights, and execution across brands. My focus will be on strengthening the connection between marketing and the customer - driving performance through smarter planning, stronger storytelling, and shared learning across the portfolio."
About The Brand House Collective, Inc.
The Brand House Collective, Inc., formerly Kirkland's Inc., is a multi-brand merchandising, supply chain and retail operator, managing a portfolio of iconic home and family brands including Kirkland's Home and Bed Bath & Beyond Inc.'s Bed Bath & Beyond Home, Bed Bath & Beyond, buybuy Baby, and Overstock. Currently operating more than 300 stores across 35 states as well as e-commerce sites, www.kirklands.com and www.bedbathandbeyondhome.com, the Company offers distinctive brand experiences providing curated, high-quality product assortments for every room, every moment, and for every budget. More information can be found at www.kirklands.com.
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Caitlin Churchill |
The Brand House Collective, Inc. |
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SOURCE The Brand House Collective, Inc.
FAQ
Who is Lisa Foley and what role did she accept at TBHC on October 27, 2025?
What brands will Lisa Foley oversee as TBHC CMO after the October 27, 2025 announcement?
To whom does TBHC CMO Lisa Foley report and how will she work with Bed Bath & Beyond?
What experience does Lisa Foley bring to TBHC mentioned in the October 27, 2025 release?
What are Lisa Foley's stated priorities as TBHC Chief Marketing Officer?
Will TBHC provide financial targets tied to Lisa Foley's appointment in the October 27, 2025 announcement?
