Taboola.com Ltd. reports developments in performance advertising technology for advertisers, publishers, original equipment manufacturers and apps across the open web. Its recurring news includes financial results, guidance commentary, share repurchase activity, investor conference participation and product updates for Realize, the company’s advertising platform for performance campaigns beyond search and social.
Company updates also cover AI-driven advertising and publisher tools, including Realize+ and DeeperDive, a generative AI answer engine embedded on publisher websites. Taboola’s announcements frequently reference publisher and OEM relationships, audience and monetization tools, first-party data, specialized algorithms and advertiser outcomes across digital media properties.
Taboola (TBLA) announced its 2022 financial results, reporting revenues of $1,401.2M and a net loss of $12.0M. The company achieved a gross profit of $464.3M and an adjusted EBITDA of $156.7M. Non-GAAP net income reached $91.4M, exceeding guidance. For 2023, Taboola expects revenues between $1,419M and $1,469M amid significant investments for its partnership with Yahoo. The company forecasts a challenging advertising environment but anticipates a rebound in the latter half of 2023, aiming for over $200M in adjusted EBITDA and $100M in free cash flow by 2024.
Taboola (Nasdaq: TBLA) has launched Taboola Turnkey Commerce, enhancing its eCommerce offerings for publishers to create credible content aimed at shoppers. This initiative follows their acquisition of Connexity last year, expanding their reach in the $35 billion eCommerce market. Taboola has partnered with TIME, which will utilize this new platform for product reviews, reaching an audience of 100 million. Over 60% of publishers are seeking new e-commerce revenue sources, with 87% indicating that commerce content aids their financial growth. Taboola aims to leverage its insights and relationships to boost revenue for publishers and advertisers alike.
Taboola (Nasdaq: TBLA) announced it will release its fourth quarter 2022 financial results on February 24, 2023, before the market opens. Following the release, management will host a conference call at 8:30 a.m. ET to discuss the earnings, recent developments, and the business outlook. Additionally, on March 1, 2023, Taboola will hold a Yahoo Information Session to elaborate on its 30-year commercial relationship with Yahoo, highlighting strategic value, growth opportunities, and financial impact. This event will include discussions with Yahoo CEO Jim Lanzone and Taboola CEO Adam Singolda.
Taboola (Nasdaq: TBLA) has announced the integration of generative AI, including ChatGPT, into its ad platform. This innovation aims to enable advertisers to generate optimized ads, titles, and content, enhancing the efficiency of their advertising campaigns. By utilizing natural language processing and machine learning, advertisers can quickly create multiple ad variations tailored to their queries. The AI-generated ads will leverage data from billions of engagements annually to maximize impact. Currently, this tool is in limited Beta testing, with plans for wider availability later in 2023.
Taboola (NASDAQ: TBLA) has finalized a 30-year exclusive partnership with Yahoo, establishing Taboola as the native advertising partner for all Yahoo digital properties. The collaboration is projected to drive $1 billion in annual revenue, tapping into Yahoo's reach of 900 million monthly active users and Taboola's network of 500 million daily users. This agreement aims to enhance advertiser offerings, improve consumer experiences, and create more premium advertising opportunities. Additionally, Yahoo CFO, Monica Mijaleski, joins the Taboola Board. An investor event is set for March 1, 2023 to discuss the partnership's insights.
Taboola (Nasdaq: TBLA) recently released findings from independent studies conducted with Kantar, indicating strong performance in brand lift campaigns. Over two years, 20 global brands across various sectors demonstrated significant engagement metrics. Key results included a 15% lift in brand favorability (4x higher than the average), an 87% message association lift (8x higher), and a 10% awareness lift matching industry norms. CEO Adam Singolda highlighted the effectiveness of native advertising, emphasizing Taboola's role in helping brands optimize their marketing strategies.
Taboola (Nasdaq: TBLA) announced the early retirement of approximately $61.3 million in debt under its Term Loan Facility. The company repurchased the debt for about $60.7 million using available cash, which is expected to save $5 to 6 million in annual interest. Post-prepayment, the remaining Term Loan balance is approximately $236 million, maturing in 2028. CEO Adam Singolda emphasized their focus on profitable growth through innovation and partnerships, noting the maneuver is beneficial for shareholders.
Taboola (Nasdaq: TBLA), a leader in web recommendations, will participate in a fireside chat at the Needham Growth Conference on January 11, 2023, at 1:30 p.m. ET. A live webcast and replay of the event will be accessible on Taboola's investor relations website. Known for its AI-powered platform, Taboola helps users discover content across digital properties, partnering with notable brands like CNBC and BBC. The company serves over 500 million daily users and supports more than 15,000 advertisers, driving significant e-commerce transactions through its platform.
Taboola (Nasdaq: TBLA) has secured a multi-year partnership with Time Out, a global media and hospitality business. The collaboration aims to enhance audience engagement and monetization across all Time Out websites globally, including regions such as the U.S., U.K., and Australia. As part of the agreement, Taboola will implement its services, including Taboola Feed and Taboola Newsroom, to provide personalized content and insights to improve audience interaction. This strategic move aligns with Time Out's digital growth objectives.
Taboola (Nasdaq: TBLA) and Digiday have revealed insights from a survey indicating a surge in affiliate marketing's significance for publishers. Key findings highlight that 49% of respondents observed revenue growth in this channel from 2020-2022. Furthermore, 74% of publishers now regard affiliate marketing as a more vital revenue source. In 2022, 34% reported up to 20% of revenue from affiliate efforts, projecting a rise to 37% in 2023. The report also underscores a shift towards hybrid strategies, with 65% partnering with third-party technology vendors, capitalizing on a growing trend away from Amazon commissions.