Taboola.Com Ltd Stock Price, News & Analysis

Taboola (Nasdaq: TBLA) announced a partnership with LINE Today Hong Kong to enhance content recommendations across LINE's platform, which serves over 188 million active users. This collaboration will utilize Taboola's technology, including the Taboola Feed, aimed at providing personalized news content. The initiative is expected to enhance user engagement and drive monetization opportunities for LINE. Taboola's CEO highlighted the significance of this partnership in broadening LINE's content discovery capabilities, particularly in the APAC region.

Taboola (Nasdaq: TBLA) has announced a new multiyear deal with NBC Sports, making it the exclusive video monetization and content recommendation provider for all NBC Sports digital properties. This partnership enhances their existing seven-year collaboration, introducing mid-article video placements that will help NBC Sports drive revenue and audience engagement. Taboola will also provide its technology offerings, including Taboola Feed, aimed at promoting content and advertising. The agreement aligns with Taboola’s goal to help partners monetize effectively while engaging their audiences.

Taboola (Nasdaq: TBLA) has outlined its strategy to capture a share of the $124 billion total addressable market by enhancing e-commerce solutions for open web publishers and advertisers. Following the acquisition of Connexity on September 1, 2021, Taboola anticipates revenues of $1.698 to $1.748 billion and gross profit of $530 to $550 million in 2022, marking significant growth rates of 36% and 38% respectively. The acquisition is expected to bring $100 million in annual ex-TAC gross profit synergies within four years, positioning Taboola to leverage its vast publisher network for increased e-commerce revenue.

Taboola (Nasdaq: TBLA) has announced a Connexity-Focused Information Session scheduled for September 28, 2021, at 11:00 a.m. ET. This session will outline the company's e-commerce strategy and financial expectations following its acquisition of Connexity. Accessible via the investor relations website, the event aims to highlight Taboola's ongoing commitment to enhancing monetization and user engagement through its AI-driven platform. With over 14,000 advertisers and partnerships with major digital properties, Taboola continues to lead in e-commerce recommendations, facilitating over 1 million transactions monthly.

Taboola has announced a strategic partnership with Xiaomi to integrate Taboola News on over 100 million overseas smartphones. This collaboration aims to enhance user experience by providing personalized content on device lockscreens. Chan Liu, General Manager at Xiaomi, emphasized the importance of delivering relevant content to their diverse customer base. The partnership is expected to create new engagement and revenue opportunities for both companies, leveraging Taboola's extensive publisher network.

Taboola (Nasdaq: TBLA) has earned the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), enhancing its reputation in digital advertising. This certification demonstrates Taboola's commitment to brand safety, assuring over 13,000 advertisers that their ads will appear alongside trustworthy content. Taboola met rigorous standards, including policy transparency and content moderation validation, and has partnered with industry leaders like IAS and MOAT to bolster brand safety efforts. CEO Adam Singolda emphasized the importance of this certification for advertisers' confidence.

Taboola (Nasdaq: TBLA) has successfully completed its acquisition of Connexity, enhancing its position in the e-commerce media landscape. This $800 million deal, comprising $590 million in cash and $210 million in stock, connects Taboola's extensive network of over 9,000 digital properties, reaching 500 million users daily, with Connexity's 6,000 publishers. The acquisition aims to offer advertisers and merchants new e-commerce solutions and drive significant revenue growth for both parties. An analyst information session is scheduled for September 28, 2021, to discuss strategic insights and financial expectations.

Taboola (Nasdaq: TBLA) announced a partnership with DoubleVerify (NYSE: DV), enhancing brand safety for its advertising partners. Advertisers can now access DV’s brand safety technology, allowing for customizable ad placements alongside suitable content. This collaboration aims to boost advertiser confidence in media placements, with DV’s pre-bid safety segments integrated into the Taboola Ads console. The partnership is expected to improve campaign performance by ensuring ads run alongside preferred content, reinforcing Taboola’s commitment to brand safety in the digital advertising ecosystem.