Welcome to our dedicated page for Taboola.com news (Ticker: TBLA), a resource for investors and traders seeking the latest updates and insights on Taboola.com stock.
Taboola.com Ltd. reports developments in performance advertising technology for advertisers, publishers, original equipment manufacturers and apps across the open web. Its recurring news includes financial results, guidance commentary, share repurchase activity, investor conference participation and product updates for Realize, the company’s advertising platform for performance campaigns beyond search and social.
Company updates also cover AI-driven advertising and publisher tools, including Realize+ and DeeperDive, a generative AI answer engine embedded on publisher websites. Taboola’s announcements frequently reference publisher and OEM relationships, audience and monetization tools, first-party data, specialized algorithms and advertiser outcomes across digital media properties.
Taboola (Nasdaq: TBLA), a global leader in open web recommendations, has announced its management team's participation in three upcoming investor conferences. The schedule includes the Seaport Digital Media & Advertising Conference on November 18, 2024, at 1:45 p.m. ET, the UBS Global Technology & AI Conference on December 2-3, 2024, at 6:15 p.m. ET, and the UBS Global Media & Communications Conference on December 9, 2024, at 3:00 p.m. ET. Live webcasts and replays of the fireside chats will be accessible through Taboola's investor relations website.
Taboola (TBLA) has announced a new three-year partnership extension with The Weather Company. Under the agreement, Taboola will continue providing recommendation solutions across The Weather Company's digital properties, including weather.com and wunderground.com. The Weather Company will become the exclusive weather provider for Taboola News lockscreen experience, offering hourly and 10-day forecasts to device holders through global OEM partnerships. The Weather Company reaches 360 million people monthly and will leverage Taboola's products to grow audience, optimize engagement, and drive revenue across its platforms.
Taboola (TBLA) reported strong Q3 2024 results, beating guidance with revenues of $433M (+20% YoY), ex-TAC gross profit of $166M (+30% YoY), and Adjusted EBITDA of $48M (+110% YoY). Free Cash Flow reached $43M (+88% YoY) with 89% conversion from Adj. EBITDA. The company reiterated its 2024 guidance for revenues of $1,750M (+22% YoY) and ex-TAC gross profit of $667M (+25% YoY), while raising its FCF target to $105M+. Q4 guidance projects revenues of $475M (+13% YoY) and Adj. EBITDA of $91M (+82% YoY).
Taboola (Nasdaq: TBLA) announced significant growth for its Creative Shop program, which has supported over 800 global advertisers. The program, designed to optimize advertising campaigns on Taboola's network, has achieved remarkable results in 2024, with advertisers seeing 88% increases in conversion rates. The service experienced a 43% quarter-over-quarter increase in advertiser campaigns from Q1 to Q2. The Creative Shop combines data from thousands of successful advertising campaigns and A/B tests with expert teams to enhance brand and performance advertising goals. Notable clients including Bombas, eToro, and NerdWallet have reported significant improvements, with EarPros achieving a 59% decrease in cost per lead in the U.S.
Taboola (Nasdaq: TBLA) has signed an exclusive multi-year partnership with National World, a major UK regional publisher. National World will implement Taboola's suite of products across its network of over 60 regional and national titles, including Yorkshire Evening Post and The Scotsman. The partnership aims to grow audience, optimize engagement, and drive revenue.
Key implementations include:
- Taboola Feed: Providing personalized multi-format content recommendations
- Explore More: Designed to increase session depth and engage users from social media
Sales will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings. The partnership is expected to increase National World's appeal to advertisers by demonstrating increased audience engagement.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced the release of its third quarter 2024 financial results on Thursday, November 7, 2024, before market open. This will be followed by a conference call and webcast at 8:30 a.m. ET on the same day.
The company's senior management team will discuss the earnings on a call accessible via webcast at https://investors.taboola.com. To join the call by phone, participants need to register at a provided link. The webcast will be available for replay for one year, until November 7, 2025.
Taboola has introduced Abby, an industry-first Generative AI assistant for advertisers to start and manage campaigns efficiently. Abby offers a conversational approach to building and launching every aspect of campaigns, including budgeting, targeting, creative, and optimization. Built on over a decade of learnings from successful advertiser campaigns, Abby allows advertisers to launch effective campaigns in minutes across Taboola's network of premium publisher websites reaching 600 million daily active users.
In testing, campaigns launched with Abby were estimated to go live 75% faster than manually set up campaigns. Abby also features advanced Generative AI creative capabilities, enabling advertisers to create and modify images without specialized software or expertise. This innovation aims to democratize access to advertising and improve efficiency, aligning with industry trends showing 91% of advertisers are using or considering Generative AI technology.
Taboola (Nasdaq: TBLA), a global leader in web recommendations, has partnered with Jounce Media to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties. This move addresses the industry issue where 15% of ad spend goes to MFA sites. Taboola Select offers advertisers access to highly visible placements on 15% of Taboola's most premium publishers.
The partnership utilizes Jounce's MFA-detection technology and data, along with Taboola's proprietary machine learning models, to ensure the exclusion of MFA publishers from Taboola Select. This collaboration aims to enhance advertiser trust in the open internet and direct ad spend towards reputable publishers. Taboola's CEO, Adam Singolda, emphasized the company's commitment to providing advertisers with access to premium, brand-safe, and effective publishers for their campaigns.
Taboola (Nasdaq: TBLA) has announced an expanded partnership with Xiaomi's International Internet Business Department. This collaboration will see Xiaomi integrating Taboola News to power recommendations across their devices in multiple global markets.
Taboola News will be incorporated into various touchpoints within Xiaomi's mobile devices, connecting users with relevant content from Taboola's extensive publisher network. This partnership aims to create new engagement and revenue opportunities for mobile carriers, device manufacturers, publishers, and brands.
Song Qiang, GM of International Internet Business at Xiaomi, emphasized the importance of delivering relevant experiences to their device owners. Adam Singolda, CEO at Taboola, highlighted Xiaomi's status as a trusted mobile brand and the potential for their devices to become a medium for content discovery and engagement worldwide.
Taboola (Nasdaq: TBLA) has announced the widespread availability of its AI-powered bidding technology, Maximize Conversions, to all advertisers. This technology automates the bidding process, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages campaigns efficiently. Previously, advertisers using Taboola's conversion tracking methods achieved a 110% increase in conversions.
The update now allows any advertiser to access Max Conversions without requiring Taboola's specific conversion tracking tools. The technology has seen significant adoption, with 70% of advertisers using it, including major brands like Hyundai and Peugeot Turkey. Taboola reported a 100% increase in campaigns launched with Maximize Conversions in Q2 2024 compared to the previous quarter.