Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers
Taboola (NASDAQ: TBLA) and Paramount Advertising launched Performance Multiplier, a Paramount-branded solution that extends CTV ad impact across the open web and measures post-view outcomes for SMB advertisers. Integrated into Paramount Ads Manager, the solution uses Taboola’s Realize AI to target matched and lookalike viewers across Taboola’s network of over 9,000 publisher partners, reaching hundreds of millions of users in brand-safe environments.
Features include cross-channel campaign delivery, post-view tracking of clicks, sign-ups and purchases, and combined performance reporting inside Paramount Ads Manager. The Performance Multiplier is in BETA with general availability expected by early 2026.
Taboola (NASDAQ: TBLA) e Paramount Advertising hanno lanciato Performance Multiplier, una soluzione firmata Paramount che estende l'impatto della pubblicità CTV sulla rete aperta e misura gli esiti post-visualizzazione per gli inserzionisti SMB. Integrata nel Paramount Ads Manager, la soluzione utilizza l'Realize AI di Taboola per mirare a utenti corrispondenti e lookalike su una rete di più di 9.000 partner editori, raggiungendo centinaia di milioni di utenti in ambienti sicuri per il marchio.
Le funzionalità includono consegna di campagne cross-channel, tracciamento post-visualizzazione di clic, iscrizioni e acquisti, e reportistica combinata delle prestazioni all'interno di Paramount Ads Manager. Performance Multiplier è in BETA con disponibilità generale prevista entro inizio 2026.
Taboola (NASDAQ: TBLA) y Paramount Advertising lancaron Performance Multiplier, una solución con marca Paramount que amplía el impacto de los anuncios en CTV a través de la web abierta y mide resultados post-vista para anunciantes SMB. Integrada en Paramount Ads Manager, la solución utiliza el Realize AI de Taboola para orientar a espectadores emparejados y similares a lo largo de la red de más de 9.000 socios editores, alcanzando cientos de millones de usuarios en entornos seguros para la marca.
Las características incluyen entrega de campañas multiplataforma, seguimiento post-vista de clics, registros y compras, y reportes de rendimiento combinados dentro de Paramount Ads Manager. Performance Multiplier está en BETA con disponibilidad general prevista para principios de 2026.
Taboola (NASDAQ: TBLA)와 Paramount Advertising가 Performance Multiplier를 출시했습니다. Paramount 브랜드의 솔루션으로, 오픈 웹에서 CTV 광고의 효과를 확장하고 SMB 광고주를 위한 조회 후 결과를 측정합니다. Paramount Ads Manager에 통합된 이 솔루션은 Taboola의 Realize AI를 사용하여 9,000개 이상의 퍼블리셔 파트너 네트워크에서 매칭 및 룩어라이크(viewers) 시청자를 타깃으로 하며, 브랜드 안전한 환경에서 수백만의 사용자에 도달합니다.
기능으로는 채널 간 캠페인 전달, 클릭, 가입 및 구매의 조회 후 추적, Paramount Ads Manager 내에서의 통합 성과 리포트가 포함됩니다. Performance Multiplier는 현재 베타 단계이며, 일반 가용성은 2026년 초로 예상됩니다.
Taboola (NASDAQ: TBLA) et Paramount Advertising ont lancé Performance Multiplier, une solution signée Paramount qui étend l'impact publicitaire CTV à travers le web ouvert et mesure les résultats post-vue pour les annonceurs SMB. Intégrée dans Paramount Ads Manager, la solution utilise l'Realize AI de Taboola pour cibler les spectateurs correspondants et similaires sur le réseau de plus de 9 000 partenaires éditeurs, atteignant des centaines de millions d'utilisateurs dans des environnements sûrs pour la marque.
Les fonctionnalités incluent la diffusion de campagnes cross-channel, le suivi post-clic des clics, inscriptions et achats, et la plateforme de reporting des performances combinées au sein de Paramount Ads Manager. Le Performance Multiplier est en BETA avec une disponibilité générale prévue pour début 2026.
Taboola (NASDAQ: TBLA) und Paramount Advertising haben Performance Multiplier eingeführt, eine Paramount-Brand-Lösung, die die Wirkung von CTV-Werbung über das offene Web erweitert und Post-View-Ergebnisse für SMB-Werbetreibende misst. In Paramount Ads Manager integriert, nutzt die Lösung Taboolas Realize AI, um gematchte und Lookalike-Zuschauer im Netzwerk von über 9.000 Publisher-Partner anzusprechen und hunderttausende von Nutzern in markensicheren Umgebungen zu erreichen.
Zu den Funktionen gehören kanalübergreifende Kampagnenlieferung, Post-View-Tracking von Klicks, Sign-Ups und Käufen sowie kombinierte Leistungsberichte innerhalb von Paramount Ads Manager. Der Performance Multiplier befindet sich in BETA mit voraussichtlicher allgemeiner Verfügbarkeit im frühesten 2026.
تابولا (ناسداك: TBLA) وParamount Advertising أطلقا Performance Multiplier، حل يحمل علامة Paramount ويمتد تأثير إعلان CTV عبر الويب المفتوح ويقيس نتائج ما بعد العرض للمعلنين من الشركات الصغيرة والمتوسطة. مدمج في Paramount Ads Manager، يستخدم الحل Realize AI من Taboola لاستهداف المشاهدين المطابقين وشبه المطابقين عبر شبكة أكثر من 9,000 شريك ناشر، ليصل إلى مئات الملايين من المستخدمين في بيئات آمنة للعلامة التجارية.
تشمل الميزات التسليم عبر قنوات متعددة، وتتبع ما بعد العرض للنقرات، التسجيلات والمشتريات، وتقارير الأداء المجمعة داخل Paramount Ads Manager. Performance Multiplier في وضع بيتا مع توقع التوفر العام بحلول أوائل 2026.
Taboola (NASDAQ: TBLA) 与 Paramount Advertising 推出 Performance Multiplier，这是 Paramount 品牌的解决方案，可将 CTV 广告的影响扩展到开放网络并为 SMB 广告主衡量观后结果。集成在 Paramount Ads Manager 中，该解决方案使用 Taboola 的 Realize AI，在 Taboola 的 超过 9,000 个出版商伙伴网络中定位匹配与相似观众，覆盖在品牌安全环境中的 数亿 用户。
功能包括跨渠道活动投放、点击、注册与购买的观后跟踪，以及在 Paramount Ads Manager 内的综合绩效报告。 Performance Multiplier 处于 测试版，预计在 2026 年初正式可用。
- First major streaming adoption of Taboola Realize by a streaming provider
- Access to over 9,000 publisher partners and hundreds of millions of users
- Post-view outcome tracking (clicks, sign-ups, purchases) inside Paramount Ads Manager
- Solution is currently in BETA, with general availability only expected by early 2026
Insights
Taboola and Paramount launched a CTV-to-open-web performance product in BETA; general availability expected by
The collaboration pairs Paramount Advertising’s self‑service Paramount Ads Manager with Taboola Realize AI to extend CTV reach into Taboola’s network of over 9,000 publisher partners, reaching “hundreds of millions” of users. The integrated "Performance Multiplier" will let SMBs run campaigns across the open web and track post‑view outcomes such as clicks, sign‑ups, and purchases directly inside Paramount Ads Manager.
Key dependencies and risks include successful beta testing and accurate cross‑channel attribution inside the Ads Manager; privacy compliance and measurement fidelity are cited as priorities, but actual measurement accuracy and advertiser adoption remain to be proven during beta. The offering’s value hinges on whether the combined targeting and lookalike matching deliver measurable post‑view actions at SMB budgets.
Concrete items to watch: progress and results from the current BETA, the timing and scope of general availability in
NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution will help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising.
“At Paramount, we are proving that television advertising amplifies marketing results everywhere," said Steve Ellis, Chief Operating Officer, Paramount Advertising. “The Performance Multiplier will show how TV advertising fuels a ripple effect, lifting performance across search, social and the web. Together with Taboola’s extensive reach across thousands of trusted publisher websites and its proven performance marketing expertise, we’ll unlock even more ways to turn viewer attention into measurable action.”
The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising’s self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget. Leveraging Taboola’s Realize AI technology, Paramount Ads Manager will enhance its targeting and attribution capabilities by allowing advertisers to extend their brand message beyond Paramount’s massive reach on CTV to matched and lookalike viewers across Taboola’s network of over 9,000 publisher partners, reaching hundreds of millions of users in premium, brand-safe environments.
This marks the first time a major streaming provider has adopted a solution like Taboola Realize, and the first deployment of the new Performance Multiplier, setting a new standard for how TV advertising drives performance across digital channels.
Business outcomes, including sales and leads, are top KPIs for determining CTV success. The Performance Multiplier will help SMBs drive performance outcomes beyond walled gardens, making CTV a more measurable and actionable part of their media mix, all in a privacy compliant manner.
Advertisers using Paramount Ads Manager will soon be able to:
- Seamlessly run highly relevant campaigns across Taboola’s open web network
- Track post-view outcomes such as clicks, sign-ups and purchases
- Measure combined performance results directly within their Paramount Ads Manager dashboard
“Advertisers today want more than reach—they want results. With Paramount Advertising, we’re taking Taboola Realize’s performance capabilities even further, helping turn TV ad views into measurable actions like clicks, sign-ups and purchases,” said Adam Singolda, CEO and Founder of Taboola. “By combining Paramount’s premium CTV environment with Taboola’s scale, this partnership opens a new demand channel for us, and reflects where the industry is heading—connecting TV to performance across the open web.”
The Performance Multiplier is currently in BETA within Paramount Ads Manager, with general availability expected by early 2026.
About Paramount, a Skydance Corporation
Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most-watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information, please visit www.paramount.com.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7633669e-fd87-487e-83a1-6612176ee639
Contact Dave Struzzi Dave.s@taboola.com
FAQ
What is the Performance Multiplier partnership between Taboola (TBLA) and Paramount Advertising?
How many publisher partners does Taboola provide for TBLA x Paramount Ads Manager campaigns?
What post-view metrics will advertisers track with Performance Multiplier in Paramount Ads Manager?
When will the Performance Multiplier be generally available for TBLA-related campaigns?
Will SMB advertisers be able to run Performance Multiplier campaigns at small budgets via Paramount Ads Manager?
Does the TBLA and Paramount solution claim to be privacy compliant?
