LG Ad Solutions and Taboola Partner to Bring TV-Driven Performance to the Open Web

Rhea-AI Summary

Taboola (NASDAQ: TBLA) on Dec 3, 2025 announced a partnership with LG Ad Solutions to launch Performance Enhancer, a solution that links premium CTV exposure to measurable digital conversions across global digital channels.

The offering combines LG first‑party ACR audience data with Taboola’s Realize performance platform and open‑web inventory to extend Smart TV campaigns into publisher sites, optimize toward modeled lookalike audiences, attribute site visits and down‑funnel conversions to TV exposure, and consolidate cross‑platform measurement.

News Market Reaction

-0.99%

1 alert

-0.99% News Effect

On the day this news was published, TBLA declined 0.99%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $4.18 Vol: Volume 1,424,733 vs 20-da...

normal vol

$4.18 Last Close

Volume Volume 1,424,733 vs 20-day avg 2,033,089 (relative volume 0.7x) ahead of this news. normal

Technical Shares at $4.03, trading above 200-day MA of $3.37 and 6.28% below 52-week high $4.30.

Peers on Argus

TBLA was down 2.63% while close peers were mixed: BMBL fell 3.9%, GRPN 0.71%, EV...

TBLA was down 2.63% while close peers were mixed: BMBL fell 3.9%, GRPN 0.71%, EVER 0.29%, FVRR 0.1%, and CARS gained 0.94%. The move appears more stock-specific than broad sector-driven.

Common Catalyst Only one peer (FVRR) had same-day news on freelance economy trends, with no clear connection to TBLA’s CTV-focused partnership.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Strategic partnership	Positive	-1.0%	Announced LG Ad Solutions partnership to link CTV exposure to digital conversions.
Nov 25	AI product deployment	Positive	+2.5%	BuzzFeed Asia adopting DeeperDive AI answer engine across multiple countries.
Nov 18	AI product deployment	Positive	+0.6%	Bangkok Post deploying DeeperDive AI answer engine to boost engagement and ads.
Nov 12	Investor conferences	Neutral	+0.6%	Planned participation in major technology and AI investor conferences.
Nov 05	Earnings results	Positive	+11.4%	Reported strong Q3 2025 results and raised full-year outlook.

Pattern Detected

Recent news with positive strategic or financial tone has usually seen aligned positive price reactions; today’s partnership headline contrasts with a modest negative move.

Recent Company History

Over the past month, Taboola released several upbeat updates. On Nov 5, 2025, it reported strong Q3 2025 results with $496.8M revenue and an 11.41% positive reaction. Subsequent AI partnerships with The Bangkok Post and BuzzFeed Asia produced smaller yet positive moves. Participation in investor conferences on Nov 18 and Dec 2 also coincided with gains. Against this backdrop, today’s LG Ad Solutions partnership on Dec 3 came alongside a modest share decline.

Market Pulse Summary

This announcement highlights Taboola’s effort to link premium CTV exposure with measurable open-web ...

Analysis

This announcement highlights Taboola’s effort to link premium CTV exposure with measurable open-web performance through its Performance Enhancer partnership with LG Ad Solutions. It builds on recent milestones including strong Q3 2025 results and multiple AI answer-engine deployments. Investors may focus on how effectively this integration drives measurable site visits and conversions over time, and how it complements existing initiatives, insider activity, and capital allocation decisions documented in recent regulatory filings.

Key Terms

CPA, ROI

2 terms

CPA financial

"Optimize CPA: Optimize toward modeled lookalike audiences with the highest likelihood to convert."

A Certified Public Accountant (CPA) is a licensed accounting professional who has passed standardized exams and met experience requirements to audit financial statements, prepare tax filings, and provide financial advice. Investors care because CPAs help ensure a company’s financial reports are accurate and trustworthy—like an independent mechanic inspecting a car before purchase—reducing the risk that numbers are misleading or contain errors that could affect investment decisions.

ROI financial

"giving advertisers a unified view of ROI across the full consumer journey"

Return on investment (ROI) measures how much money an investor makes or loses relative to the amount they put in, expressed as a percentage. It helps compare the efficiency of different investments—like checking which of several gardens produced the most fruit for the seeds planted—so investors can decide which opportunities deliver the best payoff for the risk and capital they commit.

AI-generated analysis. Not financial advice.

New “Performance Enhancer” solution connects premium CTV exposure to measurable digital conversions across the globe, giving advertisers a unified view of ROI across the full consumer journey

NEW YORK, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes.

Advertisers are investing in TV because it delivers unmatched reach and impact—and now they can connect that value directly to measurable outcomes. Performance Enhancer provides an end-to-end performance-based solution across CTV and all other digital channels, globally.

“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”

Performance Enhancer brings together LG Ad Solutions’ deep audience insights—powered by first-party ACR data—with the technology behind Realize, Taboola’s performance advertising platform, and extensive digital inventory to help advertisers:

• Broaden Impact: Extend LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions.
  
• Optimize CPA: Optimize toward modeled lookalike audiences with the highest likelihood to convert.
  
• Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly back to TV exposure.
  
• Enhance Efficiency: Consolidate cross-platform measurement to strengthen future media planning and eliminate fragmentation.

“LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences,” said Adam Singolda, CEO of Taboola. “Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”

About LG Ad Solutions
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Contact
Dave Struzzi
Dave.s@taboola.com

FAQ

What is Taboola and LG Ad Solutions' Performance Enhancer announced on Dec 3, 2025 (TBLA)?

Performance Enhancer is a joint solution that connects LG first‑party ACR CTV exposure with Taboola’s Realize platform to drive measurable site visits and conversions on the open web.

How does Performance Enhancer claim to measure ROI for Taboola (TBLA) advertisers?

It attributes site visits, engagement, and down‑funnel conversions back to TV exposure using LG ACR data combined with Taboola’s performance attribution across publisher inventory.

What targeting or optimization features does the Dec 3, 2025 Taboola (TBLA) announcement describe?

The solution optimizes toward modeled lookalike audiences with the highest likelihood to convert, extending CTV reach into thousands of publisher sites.

Will Performance Enhancer affect how advertisers plan cross‑platform media for Taboola (TBLA)?

Yes; the companies say it consolidates cross‑platform measurement to reduce fragmentation and strengthen future media planning.

Which Taboola product is integrated with LG Ad Solutions in the Dec 3, 2025 partnership (TBLA)?

Taboola’s Realize performance advertising platform is integrated with LG Ad Solutions’ audience insights and ACR data in the Performance Enhancer offering.