LG Ad Solutions and Taboola Partner to Bring TV-Driven Performance to the Open Web

Rhea-AI Summary

Taboola (NASDAQ: TBLA) on Dec 3, 2025 announced a partnership with LG Ad Solutions to launch Performance Enhancer, a solution that links premium CTV exposure to measurable digital conversions across global digital channels.

The offering combines LG first‑party ACR audience data with Taboola’s Realize performance platform and open‑web inventory to extend Smart TV campaigns into publisher sites, optimize toward modeled lookalike audiences, attribute site visits and down‑funnel conversions to TV exposure, and consolidate cross‑platform measurement.

Insights

Strategic Media Partnership Analyst

Partnership links LG Ad Solutions' first-party CTV data with Taboola's Realize platform to attribute TV-driven digital conversions.

For advertisers, this creates a unified mechanism that maps premium CTV exposure into measurable site visits and down-funnel conversions by combining LG Ad Solutions first-party ACR audience insights with the technology behind Taboola’s Realize and Taboola’s digital inventory. The announced "Performance Enhancer" is presented as an end-to-end solution that extends Smart TV campaigns into thousands of publisher sites and optimizes toward modeled lookalike audiences to improve CPA and attribution.

Key dependencies include advertiser adoption of cross-platform workflows, the fidelity of ACR-based audience matching, and the integrity of attribution across CTV and open-web touchpoints; these factors will determine measurable uplifts in site visits and conversions. Watch for early campaign performance metrics, client case studies, and any published attribution methodologies after the Dec 03, 2025 launch as near-term indicators of commercial traction and measurement reliability within months.

New “Performance Enhancer” solution connects premium CTV exposure to measurable digital conversions across the globe, giving advertisers a unified view of ROI across the full consumer journey

NEW YORK, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes.

Advertisers are investing in TV because it delivers unmatched reach and impact—and now they can connect that value directly to measurable outcomes. Performance Enhancer provides an end-to-end performance-based solution across CTV and all other digital channels, globally.

“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”

Performance Enhancer brings together LG Ad Solutions’ deep audience insights—powered by first-party ACR data—with the technology behind Realize, Taboola’s performance advertising platform, and extensive digital inventory to help advertisers:

• Broaden Impact: Extend LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions.
  
• Optimize CPA: Optimize toward modeled lookalike audiences with the highest likelihood to convert.
  
• Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly back to TV exposure.
  
• Enhance Efficiency: Consolidate cross-platform measurement to strengthen future media planning and eliminate fragmentation.

“LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences,” said Adam Singolda, CEO of Taboola. “Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”

About LG Ad Solutions
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Contact
Dave Struzzi
Dave.s@taboola.com

FAQ

What is Taboola and LG Ad Solutions' Performance Enhancer announced on Dec 3, 2025 (TBLA)?

Performance Enhancer is a joint solution that connects LG first‑party ACR CTV exposure with Taboola’s Realize platform to drive measurable site visits and conversions on the open web.

How does Performance Enhancer claim to measure ROI for Taboola (TBLA) advertisers?

It attributes site visits, engagement, and down‑funnel conversions back to TV exposure using LG ACR data combined with Taboola’s performance attribution across publisher inventory.

What targeting or optimization features does the Dec 3, 2025 Taboola (TBLA) announcement describe?

The solution optimizes toward modeled lookalike audiences with the highest likelihood to convert, extending CTV reach into thousands of publisher sites.

Will Performance Enhancer affect how advertisers plan cross‑platform media for Taboola (TBLA)?

Yes; the companies say it consolidates cross‑platform measurement to reduce fragmentation and strengthen future media planning.

Which Taboola product is integrated with LG Ad Solutions in the Dec 3, 2025 partnership (TBLA)?

Taboola’s Realize performance advertising platform is integrated with LG Ad Solutions’ audience insights and ACR data in the Performance Enhancer offering.