The Bangkok Post Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About

Rhea-AI Summary

Taboola (NASDAQ:TBLA) announced on November 18, 2025 that The Bangkok Post will deploy DeeperDive, Taboola’s Gen AI answer engine, across its sites to deliver conversational, on-site answers sourced from the publisher’s own journalism.

The partnership aims to increase readership and engagement by surfacing contextual articles, prompting follow-up questions, and keeping users on site, while creating a potential new monetization channel by inserting contextually relevant, high-intent ads into AI results. DeeperDive leverages Taboola’s network data—600 million daily active users and 9,000 publisher partners—and the Bangkok Post’s 79-year editorial archive to provide timely, publisher-rooted answers.

Insights

Digital Publishing Strategist

Partnership deploys on-site GenAI to boost engagement and surface publisher content directly to readers.

DeeperDive places a conversational AI layer on the publisher site so readers get instant, sourced answers and links back to the publisher's archive, which should increase time on site and content exploration. The model relies on the publisher's own journalistic corpus and Taboola's claimed real-time engagement signals from a global network, creating an integrated experience rather than sending traffic elsewhere.

Key dependencies include the quality of answer attribution, moderation controls, and user experience design; poor sourcing or intrusive ad placement could harm trust and engagement. Watch adoption metrics such as session duration, page depth, and reader return rates over the first 90 days after rollout to measure impact; content quality and moderation KPIs will determine retention.

Ad Monetization Analyst

DeeperDive introduces a publisher-owned search-like ad channel that could convert high-intent queries into revenue.

The product explicitly supports inserting contextually relevant ads into AI result pages, creating a monetization funnel where user questions become commercial touchpoints without leaving the site. If the system delivers relevant, high-intent results, publishers can capture search-style ad yield in their environment rather than ceding it to external platforms.

Main risks are ad relevance, user experience friction, and measurement integration with existing ad stacks; advertisers will demand clear viewability and conversion signals. Monitor click-through rates on AI results, ad RPMs, and any changes in direct article ad revenue across the next 120 days to validate the new channel's economics.

Partnership Focused on Increasing Readership and Engagement, While Opening Additional Revenue Streams

NEW YORK, Nov. 18, 2025 (GLOBE NEWSWIRE) -- Taboola today announced that The Bangkok Post, Thailand’s oldest daily newspaper, has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. As part of the agreement, Bangkok Post will use DeeperDive across its sites.

DeeperDive brings the power of GenAI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists such as the best travel desk or top sports reporters.

DeeperDive prompts questions that may be of interest to readers, delivers direct responses, and surfaces additional context and stories from the same publisher site. By meeting users with intuitive, conversational interfaces and instant, relevant answers, The Bangkok Post can stay competitive in a rapidly shifting digital landscape and reinforce their brand as a trusted, forward-thinking destination.

“We are proud to be the first in Southeast Asia to launch Taboola’s DeeperDive to the market,” said Chiratas Nivatpumin, the chief operating officer of the Bangkok Post. “Generative AI will help strengthen the content proposition and experience for readers, and Taboola was a natural fit for our needs. DeeperDive will be able to offer new insights to readers based on the Bangkok Post’s rich 79-year history in covering news and events in Thailand, the region and across the globe.”

“The Bangkok Post is taking their rich history of delivering quality content and with DeeperDive, offering it to readers in a completely new, appealing and innovative way,” said Adam Singolda, CEO and Founder, Taboola. “Publishers who adopt DeeperDive aren’t just keeping up with the GenAI revolution, they’re leading it, on their terms. We’re creating a new user habit, one where readers lean in, ask follow-up questions, and stay to explore. We’re also giving publishers the potential to unlock even more ways to grow.”

DeeperDive is built to provide:

• Smarter, more diverse answers for readers: Readers receive rich, multifaceted answers, based on Taboola’s advanced AI and real-time insights from over 600 million daily active users across a global network of 9,000 publisher partners. Unlike traditional GenAI engines that rely on static training data, Taboola understands what people are actively reading and engaging with — across topics, geographies, and moments. This unique “pulse of the internet” allows DeeperDive to surface timely, contextual answers and even suggest questions based on current trends. The result is a richer, more human search experience rooted in what truly matters to real people — right now, on the site they trust.
  
  
• Increased readership and engagement for publishers: Every reader question is met with a clear, intuitive answer, along with links to relevant and timely articles from across the publisher’s site. This keeps users engaged longer and encourages deeper content exploration. For the first time, publishers can engage their audience with real-time, AI-powered content tailored to the user, whether it's about travel plans, a favorite sports team, or important financial decisions, meaningfully increasing time on site and reader loyalty.
  
  
• Unlocking high-intent ad revenue opportunities and owning the future with AI agents across high intent categories: DeeperDive has the potential to create a new monetization channel for publishers starting by inserting contextually relevant, high-intent ads directly into the AI-powered results page. Publishers can capture search-like advertising revenue within their own environments — turning user inquiries into meaningful commercial opportunities, all while maintaining a seamless reader experience.
  
  

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

Contact
Dave Struzzi
dave.s@taboola.com

FAQ

What did Taboola announce about The Bangkok Post on November 18, 2025 (TBLA)?

Taboola announced The Bangkok Post will deploy DeeperDive, its on-site Gen AI answer engine, across the publisher’s sites.

How does DeeperDive aim to increase The Bangkok Post readership and engagement (TBLA)?

DeeperDive gives readers conversational answers and links to related articles, intending to increase time on site and content exploration.

What monetization opportunities does DeeperDive create for publishers like The Bangkok Post (TBLA)?

DeeperDive can insert contextually relevant, high-intent ads into AI result pages, creating a search-like ad revenue channel on publisher sites.

What data and scale support Taboola’s DeeperDive product (TBLA)?

Taboola cites insights from its network of 600 million daily active users and 9,000 publisher partners to power DeeperDive’s real-time context.

Will DeeperDive use The Bangkok Post’s own journalism for answers (TBLA)?

Yes; DeeperDive sources answers and related stories directly from the publisher’s editorial content and archives.