Truist Wealth elevates the digital experience with a new modern, mobile forward investment account and portfolio platform
Rhea-AI Summary
Truist Wealth (NYSE: TFC) announced on Dec 10, 2025 a new mobile-forward investment account and portfolio platform built with InvestCloud to modernize its digital wealth experience. The updated system integrates into Truist Mobile Banking and Online Banking to provide a unified, secure interface, consolidated portfolio views, and self-directed trading across equities, ETFs, mutual funds, and options. The platform also includes integrated Truist Investment Advisory Group macroeconomic research and market research tools to support client decision-making. Truist and InvestCloud said the multi-year investment aims to simplify financial management, increase personalization, and enable time-saving self-service features for clients.
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Market Reality Check
Peers on Argus
TFC gained 0.46% with peers also positive: ITUB +2.29%, PNC +2.12%, NU +1.74%, USB +0.53%, DB +0.27%. Scanner data does not flag a coordinated sector momentum move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 02 | Research expansion | Positive | -0.2% | Expanded Equity Research and Sales & Trading coverage in high-growth sectors. |
| Nov 26 | Tech leadership hire | Positive | -0.2% | Appointed new technology, data and operations head for consumer and small business. |
| Nov 20 | Conference appearance | Positive | -0.6% | CEO scheduled to speak at Goldman Sachs 2025 Financial Services Conference. |
| Nov 19 | AI leadership hire | Positive | +0.7% | Named chief AI & data officer to lead enterprise AI and data strategy. |
| Nov 17 | New sponsor coverage | Positive | -2.1% | Launched Institutional Capital Group for middle‑market PE sponsors and family offices. |
Recent strategically positive announcements have often seen muted or negative next-day price reactions, with only one clear alignment between positive news and a positive move.
Over the past month, Truist has focused on talent, capital markets capabilities, and technology. Announcements included new research hires on Dec 2, 2025, a technology and operations leader for consumer and small business banking on Dec 1, 2025, and a new chief AI & data officer effective Nov 24, 2025. Other updates covered conference participation and a new Institutional Capital Group for middle‑market sponsors. Today’s wealth platform enhancement continues this pattern of digital and advisory investments across the franchise.
Market Pulse Summary
This announcement highlights Truist Wealth’s push to enhance its digital platform, offering unified mobile and online access, self-directed trading, and integrated macroeconomic research. It follows recent initiatives in AI, technology leadership, and research expansion, underscoring a multi‑year digital transformation. Investors may watch adoption of the new tools, client engagement trends, and how these capabilities support cross‑selling and retention within Truist’s broader banking and wealth ecosystem.
Key Terms
self-directed trading financial
etfs financial
macroeconomic research financial
AI-generated analysis. Not financial advice.
Updated wealth platform focused on seamless client experience
CHARLOTTE, N.C., Dec. 10, 2025 /PRNewswire/ -- Truist Wealth, the private wealth business of Truist Financial Corporation (NYSE: TFC), is proud to announce a leap forward in its digital transformation journey, powered by InvestCloud, a global leader in wealth technology focused on delivering more meaningful outcomes for clients. This strategic partnership marks a key moment in Truist Wealth's multi-year investment to deliver a differentiated and client-centric digital experience.
Truist Wealth's enhanced platform brings a suite of advanced digital capabilities directly to clients' fingertips, including:
- Unified digital experience: Truist Wealth clients benefit from a modern, secure interface that is integrated into Truist Mobile Banking and Online Banking.
- Seamless and secure portfolio access: Clients enjoy access to their investment accounts and consolidated portfolio views, empowering them to manage their wealth with greater transparency and control.
- Self-directed trading: The platform enables clients who choose self-directed investment accounts to independently execute trades across equities, ETFs, mutual funds, and options.
- Advanced research tools: Integrated Truist Investment Advisory Group macroeconomic research, along with market research capabilities, equip clients to make confident investment decisions.
"Truist Wealth is focused on meeting clients where they are on their investment journeys," said Heather Magaha, Head of Wealth Strategic Partnerships and Delivery for Truist Wealth. "This investment is instrumental in delivering our purpose through innovative digital solutions, enabling time-saving self-service features and enhancing the overall client experience."
The digital wealth solutions from InvestCloud unify data from multiple systems, providing clients with a holistic view of their financial lives, and self-directed trading capabilities support those who want to manage and execute trades. By simplifying financial management and enabling seamless digital engagement, Truist Wealth is unlocking new levels of convenience and personalization for its clients.
"We're proud to partner with Truist to deliver an inspired digital experience that supports clients at every stage of their wealth management journey," said Dan Bjerke, President, Digital Wealth at InvestCloud. "This implementation highlights our joint commitment to innovation and a digital-first approach to client service."
About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte,
About Truist Wealth
Truist Wealth delivers holistic wealth management solutions to affluent, high, and ultra-high net worth individuals, families, and business owners across the
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SOURCE Truist Financial Corporation