Target Debuts Collection of New and Exclusive Products for Universal Pictures' 'Wicked: For Good'

Rhea-AI Summary

Target (NYSE:TGT) has unveiled an extensive collection of products inspired by Universal Pictures' upcoming film "Wicked: For Good." The assortment features nearly 200 new items, with approximately half being Target-exclusive and priced under $20.

Key highlights include the exclusive Katie Kime collection featuring home décor (launching October 12) and apparel (launching November 2), an exclusive collector's book, and a Target-exclusive LP vinyl soundtrack. The collection also includes exclusive LEGO sets, Little People figures, Mattel Singing Dolls, and Stanley tumblers.

Products will begin rolling out in Target stores and online starting October 5, 2025, with additional releases leading up to the film's theatrical premiere on November 21. Customers can utilize Target's various fulfillment services, including Same Day Delivery and Drive Up options.

Positive

• Nearly half of the 200-item collection is exclusive to Target
• Strategic pricing with many items under $20 to drive mass-market appeal
• Multiple revenue streams through diverse product categories (apparel, home decor, toys, books, vinyl)
• Leveraging flexible fulfillment services to enhance customer convenience

Negative

• None.

Insights

Retail Strategy Analyst

Target's 'Wicked: For Good' collection strategically capitalizes on a major cultural event with 200 products, nearly half exclusive and under $20.

Target is leveraging the anticipated Universal Pictures' "Wicked: For Good" release with a comprehensive merchandise strategy spanning multiple product categories. The collection features nearly 200 new products, with almost 50% being Target exclusives priced under $20 - a deliberate pricing approach to maximize accessibility while maintaining margin potential.

The phased rollout beginning October 5th with additional drops leading to the November 21st film release demonstrates sophisticated inventory management and sustained engagement tactics. Target has created a multi-category approach spanning apparel, books, home decor, and toys - maximizing cross-department shopping opportunities.

The exclusive designer collaboration with Katie Kime represents Target's continued application of their proven limited-edition designer partnership model that drives foot traffic. The exclusive collector's book and Target-exclusive LP vinyl soundtrack with specialty features (lenticular cover, colored vinyl) are high-margin collectibles that appeal to dedicated fans willing to pay premium prices.

Target's omnichannel strategy featuring a dedicated online destination plus integration with their Same Day Delivery, Drive Up and Order Pickup services demonstrates how they're connecting merchandise programs with their logistics capabilities - essential for competing against Amazon's delivery speed while offering in-store experiences Amazon cannot.

The strategic timing ahead of the holiday shopping season positions these exclusives as potential gift items, potentially boosting Q4 performance during the critical retail period when Target generates a significant portion of annual profits.

Fans can celebrate one of 2025's biggest cultural moments with 200 new 'Wicked' and 'Wicked: For Good' products, with nearly half of the assortment exclusive and priced under $20

Including a collection featuring exclusive apparel and home decor by designer Katie Kime

Pre-orders available today for an exclusive 'Wicked' collector's book featuring a sneak peek at the upcoming film, letters from the leading ladies and images from the film

MINNEAPOLIS, Oct. 2, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced an all-new collection inspired by Universal Pictures' "Wicked: For Good." The assortment features nearly 200 new products, with nearly half the assortment exclusive to Target and priced under $20. Fans can shop their favorites and find affordable gift options. The collection will begin rolling out Oct. 5 in Target stores and on Target.com with additional product drops leading up to the film's release only in theaters on Nov. 21.

"Last year, Target was the go-to for all things 'Wicked' and we can't wait to help Glinda and Elphaba fans everywhere celebrate the epic conclusion of this incredible story," said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. "We're bringing the magic of a cultural phenomenon to life with an assortment of products featuring great design, beloved brands and incredible value to help everyone embrace the magic of the Land of Oz in a uniquely Target way."

Be changed for good with a spellbinding collection 
In the lead-up to the beloved film's sequel premiere, Target will be the go-to destination for products spanning apparel, books, home decor, toys and more that can't be found anywhere else, including:

• "Wicked: For Good" x Katie Kime Collection – A line blending bold design and whimsical storytelling to reimagine the "Wicked" universe for wardrobes and homes. Known for her vibrant prints and lifestyle goods, Katie Kime brings the visual magic of "Wicked" into everyday life with two Target exclusives: a home décor collection launching Oct. 12, followed by an apparel and accessories collection on Nov. 2.
• "Wicked": The Official Visual Companion – An exclusive collector's book featuring personal letters from cast members, a limited-edition reversible poster and more than 300 full-color images. The book is available for preorder on Target.com now, and in stores and online beginning Nov. 21.
• "Wicked: For Good" – The Soundtrack – A Target exclusive LP vinyl featuring a lenticular cover and pink and green shimmer vinyl. With fan-favorite music and lyrics by legendary Grammy and Oscar winning composer and lyricist Stephen Schwartz, the soundtrack includes two new original songs featured in the film: "No Place Like Home" performed by Academy Award nominee Cynthia Erivo as Elphaba, and "The Girl In The Bubble" performed by Academy Award nominee Ariana Grande as Glinda.
• Fan-favorite toys and collectibles – Must-have finds including an exclusive LEGO set, Little People figures, Mattel Singing Dolls and Stanley 1913 tumblers round out the assortment, offering fans fun and collectible ways to celebrate the world of "Wicked: For Good."

"Translating the fantastical world of 'Wicked' into Katie Kime prints and products for Target has been an extraordinary honor," states Katie Kime, founder, CEO & designer. "Through vibrant color, imaginative creatures, and beloved characters, this 'Wicked: For Good' x Katie Kime for Target collection captures the spirit of the iconic story I hope fans will love and give a meaningful way to bring the magic of the wonderful world of Elphaba, Glinda and all of Oz into their everyday lives through sleepwear, apparel, and pieces for the home."

A 'Wicked: For Good' experience in stores and online
Fans can gear up and shop "Wicked: For Good" products throughout Target stores and a dedicated "Wicked" destination on Target.com, making it simple to shop, browse and preorder exclusives. Guests can also take advantage of Target's flexible fulfillment services for quicker options, including Same Day Delivery, Drive Up and Order Pickup available within hours, plus Next-Day Delivery or 2-Day Shipping for free with orders above $35.

Additional information about the partnership, along with multimedia downloads of the products, is available on Target's corporate website. Visit the retailer's holiday press hub for more on all the ways Target is delivering savings, ease and holiday magic this season.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

About 'Wicked: For Good'
Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good. 

About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com. 

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SOURCE Target Corporation

FAQ

What exclusive Wicked merchandise will Target (TGT) offer in 2025?

Target will offer nearly 200 new Wicked-themed products, with about half being exclusive items including Katie Kime home décor and apparel collections, a collector's book, exclusive LP vinyl soundtrack, LEGO sets, and Stanley tumblers.

When will Target's Wicked: For Good collection be available in stores?

The collection will begin rolling out in Target stores and online on October 5, 2025, with additional product drops leading up to the film's release on November 21.

What is included in Target's Katie Kime Wicked collection?

The Katie Kime collection includes two exclusive lines: a home décor collection launching October 12, and an apparel and accessories collection launching November 2, 2025.

How much will Target's Wicked merchandise cost?

Nearly half of the collection is priced under $20, making it accessible for most consumers.

What exclusive Wicked vinyl does Target offer?

Target offers an exclusive LP vinyl soundtrack featuring a lenticular cover and pink and green shimmer vinyl, including two new original songs performed by Cynthia Erivo and Ariana Grande.