Target Expands Its Style Offerings with Exclusive Bedding Collection from Acclaimed Interior Designer Jeremiah Brent
Target (NYSE: TGT) is launching Jeremiah Brent Home, an exclusive bedding collection designed with interior designer Jeremiah Brent, available Jan. 18, 2026 in about 1,800 stores and on Target.com.
Rhea-AI Summary
Target (NYSE: TGT) is launching Jeremiah Brent Home, an exclusive bedding collection designed with interior designer Jeremiah Brent, available Jan. 18, 2026 in about 1,800 stores and on Target.com.
The assortment includes more than 80 bedding items—sheets, duvets, comforters and blankets—in sizes twin to California king. Prices range from $30–$119, with most items under $100. Key styles include Walk in the Woods, Textured Stripe, Contrast Border and Scalloped Geo.
Customers can buy in stores, online, or via same-day services: Drive Up, Order Pickup (as soon as two hours) and Same Day Delivery (as little as one hour).
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Details
News Market Reaction – TGT
In the Jan 14 session, TGT gained 1.10%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Bedding assortment size
- 80+ pieces
- Jeremiah Brent Home collection launch
- Price range
- $30–$119
- Jeremiah Brent Home bedding items
- Price positioning
- Most items under $100
- Jeremiah Brent Home collection
- Store count
- Approximately 1,800 stores
- Availability of Jeremiah Brent Home
- Current price
- $108.63
- Pre-news trading level
- 52-week high
- $145.08
- 52-week trading range
- Latest quarterly net sales
- $25.3 billion
- Quarter ended November 1, 2025 (10-Q)
- Latest GAAP diluted EPS
- $1.51
- Quarter ended November 1, 2025 (10-Q)
Historical Context
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Announced 2026 wellness strategy and 30% wellness assortment expansion.
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Extended holiday hours and enhanced last-minute shopping services and deals.
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Updated communication on extended hours and same-day options for holidays.
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Opened design-forward Target SoHo concept blending fashion, beauty and home.
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Launched limited-edition Dr. Squatch "Not Santa" soap nationwide.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The Jeremiah Brent Home collection features an 80+ piece exclusive bedding assortment, with most items under
The collection launches Jan. 18 in most Target stores and on Target.com
"We're thrilled to work with Jeremiah Brent because he has an incredible ability to help people easily create spaces that are elevated, intentional and beautiful," said Mara Sirhal, senior vice president of Home Merchandising, Target. "This bedding collection brings together inspiring, high-quality design at an exceptional value — both of which are core to who we are. We can't wait for guests to experience the collection and make it their own."
"I've always believed that good design isn't meant to sit still — it's meant to be lived with," said Jeremiah Brent. "Target has a rare ability to meet people exactly where they are, in the midst of their daily routines, which made it a natural place to introduce the first glimpse into Jeremiah Brent Home. This bedding collection is rooted in understated elegance, with an assembled, collected feel. Each piece was designed around the rhythms of real life — busy mornings, slow evenings and everything in between."
The Jeremiah Brent Home collection debuts with more than 80 style-forward bedding items, featuring natural patterns and textures, clean lines and calming, neutral colorways for an elevated and timeless aesthetic. Spanning sheets, duvets, comforters and blankets, the assortment is available in sizes from twin to
Available in approximately 1,800 stores and on Target.com beginning Sunday, Jan. 18, Jeremiah Brent Home invites guests to experience high design and accessible luxury through everyday pieces that balance modern form with thoughtful craftsmanship. Jeremiah's personal favorites from the Jeremiah Brent Home collection include:
- 'Walk in the Woods' Brown Comforter Set and Textured Stripe Beige Comforter Set
- Contrast Border Cotton Duvet Set in Green
- Scalloped Geo Sheet Set in Clay and Chalk Stripe Sheet Set
- Pointelle Throw Blanket in Raisin
Guests can shop Jeremiah Brent Home in stores, at Target.com, or through Target's fast and free same-day services like Drive Up and Order Pickup, receiving their items in as soon as two hours with no membership fee required. Same Day Delivery is also available in as little as an hour.
About Target
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SOURCE Target Corporation
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