Target Expands Its Style Offerings with Exclusive Bedding Collection from Acclaimed Interior Designer Jeremiah Brent
Rhea-AI Summary
Target (NYSE: TGT) is launching Jeremiah Brent Home, an exclusive bedding collection designed with interior designer Jeremiah Brent, available Jan. 18, 2026 in about 1,800 stores and on Target.com.
The assortment includes more than 80 bedding items—sheets, duvets, comforters and blankets—in sizes twin to California king. Prices range from $30–$119, with most items under $100. Key styles include Walk in the Woods, Textured Stripe, Contrast Border and Scalloped Geo.
Customers can buy in stores, online, or via same-day services: Drive Up, Order Pickup (as soon as two hours) and Same Day Delivery (as little as one hour).
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News Market Reaction
On the day this news was published, TGT gained 1.10%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Target gained 2.35% with several large peers also positive: DG +1.85%, DLTR +0.48%, BJ +3.56%, WMT +2.11%, while OLLI declined 1.36%. Scanner data did not flag a broad sector momentum move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| 2026-01-07 | Wellness strategy expansion | Positive | -0.6% | Announced 2026 wellness strategy and 30% wellness assortment expansion. |
| 2025-12-11 | Holiday services update | Positive | +2.5% | Extended holiday hours and enhanced last-minute shopping services and deals. |
| 2025-12-11 | Holiday update revision | Positive | +2.5% | Updated communication on extended hours and same-day options for holidays. |
| 2025-12-09 | SoHo concept store | Positive | +0.6% | Opened design-forward Target SoHo concept blending fashion, beauty and home. |
| 2025-12-04 | Limited-edition product | Positive | +0.7% | Launched limited-edition Dr. Squatch "Not Santa" soap nationwide. |
Recent brand and format launches with generally positive price reactions; only the wellness strategy update saw a modest divergence.
Over the last several weeks, Target has focused on style, wellness and experiential retail. In December 2025, it opened design-forward Target SoHo and ran extended holiday hours and service enhancements, with 24-hour changes around Dec. 11 aligning with gains of 2.48%. A limited-edition Dr. Squatch soap launch on Dec. 7, 2025 coincided with a smaller lift of 0.74%. The Jan. 7, 2026 wellness strategy expansion (30% larger assortment) saw a slight 0.6% decline, making today’s design collaboration part of a continuing push into style and wellbeing.
Market Pulse Summary
This announcement extends Target’s style-forward strategy with the Jeremiah Brent Home bedding line, offering 80+ pieces priced between $30–$119 and distribution to roughly 1,800 stores plus Target.com. It follows recent wellness and experiential initiatives, such as the Target SoHo concept and a 30% wellness assortment expansion. Investors may track customer adoption of the new collection, its contribution to home category performance, and how it complements recent efforts amid softer quarterly sales and earnings.
AI-generated analysis. Not financial advice.
The Jeremiah Brent Home collection features an 80+ piece exclusive bedding assortment, with most items under
The collection launches Jan. 18 in most Target stores and on Target.com
"We're thrilled to work with Jeremiah Brent because he has an incredible ability to help people easily create spaces that are elevated, intentional and beautiful," said Mara Sirhal, senior vice president of Home Merchandising, Target. "This bedding collection brings together inspiring, high-quality design at an exceptional value — both of which are core to who we are. We can't wait for guests to experience the collection and make it their own."
"I've always believed that good design isn't meant to sit still — it's meant to be lived with," said Jeremiah Brent. "Target has a rare ability to meet people exactly where they are, in the midst of their daily routines, which made it a natural place to introduce the first glimpse into Jeremiah Brent Home. This bedding collection is rooted in understated elegance, with an assembled, collected feel. Each piece was designed around the rhythms of real life — busy mornings, slow evenings and everything in between."
The Jeremiah Brent Home collection debuts with more than 80 style-forward bedding items, featuring natural patterns and textures, clean lines and calming, neutral colorways for an elevated and timeless aesthetic. Spanning sheets, duvets, comforters and blankets, the assortment is available in sizes from twin to
Available in approximately 1,800 stores and on Target.com beginning Sunday, Jan. 18, Jeremiah Brent Home invites guests to experience high design and accessible luxury through everyday pieces that balance modern form with thoughtful craftsmanship. Jeremiah's personal favorites from the Jeremiah Brent Home collection include:
- 'Walk in the Woods' Brown Comforter Set and Textured Stripe Beige Comforter Set
- Contrast Border Cotton Duvet Set in Green
- Scalloped Geo Sheet Set in Clay and Chalk Stripe Sheet Set
- Pointelle Throw Blanket in Raisin
Guests can shop Jeremiah Brent Home in stores, at Target.com, or through Target's fast and free same-day services like Drive Up and Order Pickup, receiving their items in as soon as two hours with no membership fee required. Same Day Delivery is also available in as little as an hour.
About Target
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SOURCE Target Corporation
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