Target and Dr. Squatch Introduce Kris K. from Target's Limited-Edition "Not Santa" Soap

Rhea-AI Summary

Target (NYSE: TGT) and Dr. Squatch launch a limited-edition men's soap called "Not Santa": Sandalwood Summit, available nationwide starting Dec. 7, 2025. The bar is made with over 98% natural origin ingredients, sandalwood extract and medium grit, and is priced at $7.99. It will sell in all Target stores and on Target.com with same-day services (Same Day Delivery, Drive Up, Order Pickup) and standard shipping options (Next-Day Delivery, 2-Day Shipping free over $35).

The collaboration stars Kris K. from Target and ties into a broader holiday ad campaign featuring ten new spots and additional cameos to extend the character's seasonal presence.

Insights

Retail Brand Marketing Analyst

Target and Dr. Squatch launched a limited-edition "Not Santa" soap featuring Kris K., a retail marketing play timed for holiday demand.

This is a branded co‑launch that monetizes a viral character by selling a themed personal‑care product nationwide. The collaboration pairs Target distribution and same‑day fulfillment options with Dr. Squatch product formulation; the press release cites $7.99 price and availability starting Dec. 7, plus the claim of >70 million TikTok mentions as cultural leverage.

Execution risks include limited edition sell‑through, inventory allocation across stores versus online, and whether the viral halo converts to repeat purchases or one‑time novelty buys. The promotion depends on continued audience interest in the character and effective in‑store and digital merchandising to drive impulse buys.

Watch initial sell‑through and re‑order signals over the first two weeks after Dec. 7, same‑store demand where the product appears, and any expanded SKUs or restock announcements; these will indicate if the collaboration moves beyond a short‑lived marketing moment.

The joy-packed collaboration between Target's ultimate holiday mission man Kris K. from Target and Dr. Squatch is available nationwide starting Dec. 7

MINNEAPOLIS, Dec. 4, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced an exclusive new product launching Dec. 7 that's bringing festive and sudsy fun to the holidays. Meet "Not Santa," a limited-edition men's soap created in partnership with Dr. Squatch, the No. 1 men's personal care brand in Target stores nationwide, starring none other than Kris K. from Target — the viral sensation who stole hearts (and hashtags) last year, in his first-ever product collaboration.

With over 70 million TikTok mentions of #TargetSanta last holiday season, Kris K. from Target turned everyday shopping into a mission of joy, humor and holiday magic. After his breakout success, fans were clamoring for more — and Target delivered.

Introducing "Not Santa": Sandalwood Summit

The result: Kris K. from Target's first-ever product collaboration, "Not Santa": Sandalwood Summit, a fresh, woodsy soap made with over 98% natural origin ingredients, including sandalwood extract and medium grit for the classic clean Dr. Squatch is known for. 

Why this collab? This year, Target is engaging all five senses to help guests feel the joy of the season, and scent plays a starring role. Research from the National Institutes of Health¹ shows that exposure to pleasant scents can improve mood and reduce stress — something Kris K. from Target knows a thing or two about. As the ultimate holiday mission man, he's all about making the holidays joyful and stress-free, and this soap brings that spirit to life beyond the screen. Sandalwood was a natural choice: Its warm, woodsy notes capture Kris K.'s signature charm. (And since guests couldn't stop asking what Kris K. smelled like, "Not Santa" soap gives them the chance to bring a little of that magic home.)

"To celebrate that seasonal spirit, here's a gift inspired by Holiday Cheer, with notes of optimism, joy and just a dash of fresh-cut spruce," said Kris K. from Target. "Let's just say this soap sleighs."

"This collaboration captures the heart of what Target stands for: delivering joy in unexpected ways," said Michelle Mesenburg, senior vice president, Target Creative. "Kris K. from Target has become such a beloved part of our holiday storytelling, and teaming up with Dr. Squatch is the perfect way to extend that sense of fun and creativity. Whether it's a gift for someone else or a treat for yourself, this soap is another way Target makes the season a little brighter — and a chance to bring a little bit of our beloved character home."

Who's "Not Santa" soap for?

At just $7.99, this bar of joy is a thoughtful, affordably awesome gift that's perfect for:

• The hubby, dad or boyfriend who "doesn't need anything" but could definitely use a better soap
• The teen brother (or son) who's just discovering the magic of sandalwood
• The Target-loving bestie who doesn't care that it's "men's soap" — she just wants to smell like Kris K. from Target

"Kris K. from Target is a holiday legend, so we were thrilled to give him the Dr. Squatch treatment," said John Ludeke, SVP of Global Marketing at Dr. Squatch. "This limited-edition bar pairs our signature natural ingredients and our iconic holiday scents to bring a little extra cheer into your grooming routine."

Available Dec. 7, only at Target

"Not Santa" soap launches Dec. 7 in all Target stores and on Target.com; it's a limited-edition gift that's sure to disappear faster than the last cookie on Santa's plate. And because Target knows holiday shopping should be as easy as it is joyful, consumers can grab "Not Santa" soap however they like, whether it's in store, online or via same-day services including Same Day Delivery, Drive Up and Order Pickup, plus Next-Day Delivery or 2-Day Shipping for free with orders above $35.

Where else you'll spot Kris K. from Target this season

After capturing hearts last year, Kris K. from Target is back, starring in a new marketing campaign that shows him popping up everywhere from his local Target store to the football game and even on a plane. Through ten new spots, more cameos and more Kris K. magic, he's making the holidays joyful, effortless and unmistakably Target.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

^{1 https://pmc.ncbi.nlm.nih.gov/articles/PMC3925886/#:~:text=Abstract,well%2Dbeing%20in%20aged%20individuals.}

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SOURCE Target Corporation

FAQ

When does Target (TGT) launch the "Not Santa" Dr. Squatch soap?

The limited-edition "Not Santa": Sandalwood Summit launches Dec. 7, 2025 in stores and online.

How much does the "Not Santa" soap cost at Target (TGT)?

The soap is priced at $7.99 per bar.

Where can shoppers buy the "Not Santa" soap from Target (TGT)?

Available in all Target stores and on Target.com with Same Day Delivery, Drive Up, Order Pickup, Next-Day Delivery, or 2-Day Shipping (free over $35).

What are the key ingredients and features of Target's "Not Santa" soap?

The bar contains over 98% natural origin ingredients, sandalwood extract and medium grit for exfoliation.

Who is the collaboration featuring and how does it tie to Target's holiday campaign?

The product stars Kris K. from Target and ties into a holiday campaign with ten new spots and additional cameos.

Is "Not Santa" soap a limited release and likely to sell out?

Yes, the soap is a limited-edition holiday item and is expected to be available while supplies last.