Thunderbird Entertainment and tokidoki Announce Multiple Consumer Products Licensing Partnerships for the Mermicorno Series
Product range to include publishing (Abrams), personal care (Ashtel Studios), footwear (BBC International), bedding and bath (Franco Manufacturing Co.), and sleepwear (Komar)
The product range will span a variety of licensed categories to appeal to a wide audience of consumers. Partners and their respective categories include Abrams for publishing, Ashtel Studios for personal care, BBC International for footwear, Franco Manufacturing Co. for bedding and bath, and Komar for sleepwear. Several titles under the Abrams agreement are already available, including the Mermicorno: Starfall Official Sticker Book and Mermicorno: Starfall 2026 Wall Calendar with Over 50 Bonus Stickers, with 5-Minute Mermicorno: Starfall Stories set for publication in October 2025. All other products under the new licensing partnerships will launch over the next year, through to fall 2026.
“We are thrilled to build on the success of the Mermicorno: Starfall brand by offering a variety of new consumer products that will surely be a hit with fans of the series,” said Thunderbird President of Global Distribution & Consumer Products, Richard Goldsmith. “From sticker books to bedding to sleepwear and more, we’re diversifying our products while also strengthening Thunderbird’s position as a leader in growing beloved brands.”
“We could not ask for a more dynamic and collaborative group of partners for Mermicorno: Starfall! With such a fantastical series, it was important that we select partners who not only have extensive experience in their respective categories but also creativity, imagination and passion for the brand,” added Pooneh Mohajer, tokidoki’s CEO & Co-Founder. “We’re excited to expand the reach of Mermicorno: Starfall and continue growing our connection with fans.”
In addition to the partnerships with Abrams, Ashtel Studios, BBC International, Franco Manufacturing Co., and Komar, Thunderbird Brands and tokidoki previously announced a master toy deal with industry leader Jazwares.
Mermicorno: Starfall is created and produced by Thunderbird’s Atomic Cartoons in partnership with tokidoki, and is a vibrant original animated adventure-comedy inspired by tokidoki’s beloved Mermicorno character family. Set in a fantastical undersea world, the series follows a team of magical creatures as they band together to save the ocean from an evil threat. Along the way, they explore the magic of creative self-expression, forge deep friendships, and even search for the best bowl of ramen in the sea. Showcasing the wonders of the natural world, this is the first animated series to bring tokidoki’s underwater universe to life.
The first season of the series debuted in the US on Max (now HBO Max) in January 2025, ranking #11 in the Kids & Family category of the streamer shortly thereafter. Subsequently, the series premiered on YTV and STACKTV's Teletoon+ (
About Thunderbird Entertainment Group
Thunderbird Entertainment Group is a global award-winning, full-service production, distribution and rights management company, headquartered in
About Atomic Cartoons
Atomic Cartoons is an internationally renowned, award-winning animation studio with offices located in
About tokidoki
tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in
About Abrams
Founded in 1949, ABRAMS was the first company in
About Ashtel Studios
Founded in 2002, Ashtel Studios is a leading provider of personal care products and is parent to some of the world’s most best-known brands, including EVO, Brush Buddies, ARU, Soniclean, and Smart Care. The company prides itself in delivering fun, design-forward products that will bring a smile to the faces of consumers worldwide.
About BBC International
BBC International LLC is a leading full-service footwear company specializing in Design, Sourcing and Technology with Global Distribution. With passion, integrity, respect, communication, and community as the core values, BBC is committed to providing high-quality service to our employees, brand partners, and worldwide customers.
About Franco Manufacturing Co.
Franco Manufacturing Co., Inc. is a leading consumer products company with over 70 years of experience in designing, manufacturing, and distributing home textiles and accessories, specializing in bedding, bath, beach, decor, and pet. Franco is known for its strong portfolio of licensed brands that feature beloved characters and iconic names in the home. With a focus on quality, innovation, and enduring retail partnerships, Franco products are available at major retailers across
Source: Thunderbird Entertainment Group Inc.
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Source: Thunderbird Entertainment Group Inc.