KEYSTONE RV BREAKS MULTIPLE SALES RECORDS AT HERSHEY RV SHOW

Keystone RV reports record fifth-wheel sales and pre‑pandemic‑beating retail results at the Hershey RV show, citing strong dealer execution.

Rhea-AI Summary

Keystone RV (part of THOR Industries, THO) reported its strongest retail sales performance since before the pandemic at America's Largest RV Show in Hershey, Pennsylvania, breaking multiple fifth-wheel sales records.

The company highlighted dealer preparation, show execution, and product development as key drivers, and said the results support confidence in its sales momentum with dealer partners and retail customers.

Market Context

Before publication, THO was down 1.55%; THOR's June Q3 filing reported North American Towables sales...

Analysis

Before publication, THO was down 1.55%; THOR's June Q3 filing reported North American Towables sales down 24.6%, making Keystone's record Hershey retail performance a contrasting datapoint within recent RV operating results.

Historical Context

1 past event · Latest: Jun 03

1 event

1. Jun 03

   Q3 earnings results

   24h Move

   +2.9%

   North American Towable sales declined 24.6% amid weak retail conditions

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

fifth-wheel

1 terms

fifth-wheel technical

"Keystone also broke multiple fifth-wheel sales records"

An asset, business unit, product line, contract, or partner that is redundant or adds little strategic or financial value to a company. Investors watch for a "fifth-wheel" because such items can consume cash and management attention, distort performance metrics, or become candidates for sale or closure to simplify the business and potentially free up value—like an unused extra seat at a table that takes space and resources.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Dealer preparation and execution drive Keystone's strongest retail performance since before the pandemic

GOSHEN, Ind., Sept. 21, 2026 /PRNewswire/ -- Keystone RV and its dealer partners delivered the company's strongest retail sales performance at America's Largest RV Show in Hershey Pa. since before the pandemic.

Keystone also broke multiple fifth-wheel sales records, a result that reflects how effectively both Keystone and its dealers performed in a challenging market.

"This was a remarkable team effort," said Keystone President Troy James. "Our dealer partners worked hard preparing for the show and executed at an incredibly high level from start to finish. Our product development teams created products that clearly connected with customers, and the work that our marketing and sales teams did alongside our dealer partners generated strong booth traffic and turned that interest into action."

James credited Keystone's dealers with turning that traffic into record results – from mutual display planning, setup, and staffing to consistent follow-up with retail customers.

"We know how hard our dealers have been working to generate interest in Keystone's products, and we don't take that for granted." James added. "Our commitment to our dealers is straightforward: we will keep showing up with the products, the marketing support, and the responsiveness they need. This week gives us all reason to have confidence in the momentum we are building together."

James also thanked the retail customers who visited the Keystone displays during the show.

"We are grateful to the customers who spent time with our teams and with our dealers, and who trusted Keystone with their purchases," James said. "Their confidence in Keystone and in the dealers who stand behind our products is what makes these results meaningful."

About Keystone RV Company
Founded in 1996 and headquartered in Goshen, Indiana, Keystone RV Company is the #1 manufacturer of towable RVs in North America and part of THOR Industries (NYSE: THO). Keystone builds iconic brands including Montana®, Cougar®, Coleman®, Raptor®, and Sprinter® offering a full lineup of travel trailers, fifth wheels, and toy haulers. Designed to be Proven in the Wild™, Keystone RVs are built for those who go further and stay out longer. Learn more at keystonerv.com.

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SOURCE Keystone RV