Thryv Announces Integration with Breesy AI to Boost Growth for Franchise-Based Service Businesses

Key Terms

saas technical

SaaS, or Software as a Service, is a way of delivering computer programs over the internet, allowing users to access and use them through a web browser without needing to install or maintain the software themselves. For investors, it highlights a business model where companies generate recurring revenue by providing ongoing access to their software, often leading to predictable income and growth potential.

roi financial

Return on investment (ROI) measures how much money an investor makes or loses relative to the amount they put in, expressed as a percentage. It helps compare the efficiency of different investments—like checking which of several gardens produced the most fruit for the seeds planted—so investors can decide which opportunities deliver the best payoff for the risk and capital they commit.

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New integration connects lead generation with revenue intelligence

DALLAS--(BUSINESS WIRE)-- Thryv® (Nasdaq: THRY), a leading AI-enabled SaaS platform for local service businesses, today announced a new franchise-focused integration with Breesy AI, a software platform that serves as an AI operating layer. Together, Thryv drives inbound business leads and customer engagement, while Breesy AI transforms those opportunities into revenue intelligence, giving owners a clear line of sight from the first marketing touchpoint to final invoice. The combined solution allows businesses to capture more opportunities, convert more jobs, and clearly understand what is driving their revenue.

How Thryv and Breesy AI Work Together

With the integrated solution, businesses can see:

• Which marketing sources generate the best jobs
• How much advertising spend is funding opportunities that never become revenue
• If the existing team could handle a large increase in call volume
• Which locations convert opportunities most effectively
• How much revenue is lost from missed calls and delayed response times
• Where jobs are slipping through the cracks

“Thryv helps local service businesses generate more new business opportunities and Breesy AI helps them make the most of these opportunities,” said Grant Freeman, president of Thryv. “What’s so exciting about this integration is the visibility it gives business owners. It’s easy to see the ROI of their advertising spend, where their business leads are coming from, and which opportunities actually turn into profitable jobs. These are the kind of insights that drive smarter growth.”

“For a growing service business, every new lead creates both an opportunity and an operational responsibility,” said Jacob Cleveland, CEO of Breesy AI. “By connecting Thryv’s demand generation with Breesy AI’s visibility across calls, jobs, teams, and revenue, owners and franchise leaders can better understand where growth is happening and where execution needs attention.”

Availability

The integrated Thryv + Breesy AI solution is now available to franchise organizations seeking actionable insights that drive business growth. For information on Thryv software click here.

About Thryv

Thryv (NASDAQ: THRY) is an AI-enabled global marketing platform that helps small businesses (SMBs) get found online faster, win more customers, and drive repeat business. Thryv software offers SMBs AI-driven lead insights, automated customer follow-up and an AI-enabled contact list. Thryv is making growth-focused AI tools accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Over 200K+ businesses globally use Thryv to market, sell, and grow. For more information, visit www.thryv.com.

About Breesy AI

Breesy is an AI infrastructure platform built specifically for the home services industry. Breesy helps organizations standardize and improve how inbound demand is captured, routed, prioritized, and coordinated across their business. The platform connects marketing, intake, communication, routing, operational visibility, and customer experience into a centralized operational layer that helps organizations increase revenue, improve responsiveness, reduce administrative workload, and scale more effectively. For more information, visit www.breesy.ai.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260723956673/en/

Media Contact:
Julie Murphy
Thryv, Inc.
617.967.5426
julie.murphy@thryv.com

Investor Contact:
Cameron Lessard
Thryv, Inc.
cameron.lessard@thryv.com

Source: Thryv