Welcome to our dedicated page for Thryv Holdings news (Ticker: THRY), a resource for investors and traders seeking the latest updates and insights on Thryv Holdings stock.
Thryv Holdings, Inc. reports on an AI-enabled marketing and sales software platform for small and medium-sized businesses. Its software offerings include lead insights, automated customer follow-up, payment processing, an AI-enabled CRM and related tools designed to help service businesses manage customer acquisition, sales activity and repeat engagement.
Recurring Thryv news centers on SaaS revenue growth, Marketing Center performance, average revenue per unit, adjusted EBITDA, guidance updates and the transition from legacy marketing services toward software-led revenue. Product updates include Thryv AI Lead Flow, home-services marketing automations and integrations that combine Thryv Marketing Center with Keap sales automation capabilities.
Thryv (THRY) has entered a definitive agreement to sell its print directories business to Carolwood L.P. for $142 million in cash.
The divested business includes Print Yellow and White Pages in the United States, Australia and New Zealand, their digital editions, and Australia White Pages online. Thryv’s Internet Yellow Pages and other online properties are excluded and will be retained. The company plans to use net proceeds to repay outstanding debt and other liabilities, which it expects will strengthen its balance sheet and materially improve its financial profile.
The transaction is expected to close in the fourth quarter of 2026, subject to customary closing conditions. Thryv will also enter a management services agreement to support operations after closing, and management positions the sale as a milestone in its shift to its AI-powered Growth Platform.
Thryv (THRY) has promoted Patricia Rollins to Vice President of Marketing to lead global marketing as the company scales its AI-powered Thryv Growth Platform for local service businesses and entrepreneurs.
In her expanded role, Rollins will oversee creative, demand generation, customer acquisition, and go-to-market strategy across Thryv’s platform and services. The company describes this leadership change as aligned with rising demand from business owners for AI marketing tools to drive growth.
Rollins has previously led worldwide performance marketing for IBM Watson, directed digital marketing campaigns and events for Oracle CX Cloud, and advanced adoption of emerging technologies at SmartSheet, Typeform, and AI text-to-speech provider Wellsaid. Inspired by her background as the daughter of small business owners, she focuses on equipping entrepreneurs with technology and marketing tools, and has helped strengthen awareness of Thryv’s AI-powered growth solutions.
Thryv (Nasdaq: THRY), an AI-native global growth platform for small businesses, has been named to Selling Power magazine’s 60 Best Companies to Sell For 2026 list. Selling Power evaluated more than 200 companies across areas including compensation, training, diversity and inclusion, and AI usage. Thryv has earned a place on this list every year since 2017.
Thryv (Nasdaq: THRY) will host a virtual investor product demo of its redesigned, AI-native Growth Platform for local service and small businesses on Thursday, August 6, 2026, from 2:00 p.m. to 3:00 p.m. ET. The demo will cover tools for getting found online, qualifying high-value leads, and tracking which marketing investments drive revenue. According to the company, the event will be broadcast with live Q&A on its investor relations website, where an archived webcast link will also be available, and online registration is accessible via the same site.
Thryv (Nasdaq: THRY) and Ooma (NYSE: OOMA) announced a co-marketing agreement aimed at expanding awareness of their solutions among small and medium-sized service businesses across the U.S. The partnership links Thryv’s AI-native growth platform customers with Ooma’s business communications users, including AI-enabled features.
The companies plan coordinated sales and marketing programs such as webinars, customer education, sales incentives, and cross-promotional outreach. According to both companies, they together serve hundreds of thousands of small businesses and expect to begin co-marketing initiatives in Q3 2026, targeting customer acquisition, engagement, and market expansion.
Wix (Nasdaq: WIX) and Thryv (Nasdaq: THRY) announced plans on August 4, 2026 to form a strategic partnership focused on service-based small and medium businesses (SMBs) in North America and globally. The collaboration is intended to combine Thryv’s AI-native marketing and growth platform, including approximately 100,000 active SaaS customers and a direct sales force, with Wix’s global website, unified commerce and payments infrastructure. According to the companies, the agreement is designed to provide SMBs with integrated solutions across digital presence, commerce, bookings, marketing and payments, and to expand the range of tools available to this market.
Thryv (NASDAQ: THRY) reported second quarter 2026 revenue of $150.7 million, with SaaS revenue of $114.5 million, now 76% of total revenue. SaaS revenue declined 0.5% year-over-year, while SaaS monthly ARPU rose 11.9% to $394.
The company posted a consolidated net loss of $16.7 million, or $(0.38) per diluted share, versus net income of $13.9 million a year earlier. Consolidated Adjusted EBITDA was $20.8 million (13.8% margin). Thryv launched its AI-native Thryv Growth Platform, announced a partnership with Ooma and plans to establish a strategic partnership with Wix, and unveiled a restructuring plan with expected $20–$25 million in charges and anticipated gross annualized cost savings of $55–$60 million beginning in 2027. Full-year 2026 guidance includes SaaS revenue of $453–$457 million and SaaS Adjusted EBITDA of $42–$44 million, according to Thryv.
Thryv (Nasdaq: THRY) launched its new AI-native Growth Platform for local service businesses, combining AI software with optional expert marketing assistance to help small businesses get found online, prioritize high-value leads and understand which campaigns drive revenue.
The platform offers a Digital Marketing Score, AI-powered websites and social posts, and “Boosts” campaigns managed by Thryv experts with AI optimization. AI Lead Insights™ provide lead intent scoring, conversation summaries and recommended actions. Thryv now integrates with leading field service management platforms, including Jobber, to route AI-driven leads into existing workflows. According to Thryv, early users of AI Lead Insights generate 40% more revenue per client and convert leads at 1.5 times the rate of non-scored leads. A free 30-day trial is available, and the launch marks a key step in Thryv’s shift toward an AI-native SaaS model serving over 100,000 small businesses.
Thryv (Nasdaq: THRY) announced a new franchise-focused integration with Breesy AI, connecting Thryv’s inbound lead generation and customer engagement tools with Breesy AI’s revenue intelligence platform for local service businesses.
According to Thryv, the combined solution lets owners track the full journey from first marketing touchpoint to final invoice, revealing which marketing sources generate the best jobs, how much ad spend never converts to revenue, and which locations convert opportunities most effectively. It also surfaces revenue lost from missed calls and delayed responses, highlights capacity to handle higher call volumes, and identifies where jobs fall through the cracks. The integrated Thryv + Breesy AI offering is now available to franchise organizations seeking actionable growth insights.
Thryv (Nasdaq: THRY) announced it will release its second quarter 2026 financial results on Tuesday, August 4, before the market opens. A conference call to discuss the results with investors is scheduled for 8:30 a.m. ET, accessible via registration link and the company’s investor relations website.