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Thryv Holdings Announces Closing of Strategic Acquisition of Keap

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Thryv Holdings (NASDAQ: THRY) has completed its acquisition of Keap for $80 million in cash. The strategic merger combines two leading SaaS providers for small and medium-sized businesses (SMBs), resulting in a combined base of over 100,000 SaaS subscribers. The acquisition integrates Keap's marketing automation capabilities with Thryv's business management solutions, creating a comprehensive platform for SMBs. The merger expands Thryv's geographic presence in North America and international markets including Europe and Australia, while enhancing its software portfolio with AI-powered marketing tools and automation features.

Thryv Holdings (NASDAQ: THRY) ha completato l'acquisizione di Keap per 80 milioni di dollari in contanti. Questa fusione strategica unisce due importanti fornitori di software come servizio (SaaS) per piccole e medie imprese (PMI), con una base combinata di oltre 100.000 abbonati SaaS. L'acquisizione integra le capacità di automazione del marketing di Keap con le soluzioni di gestione aziendale di Thryv, creando una piattaforma completa per le PMI. La fusione estende la presenza geografica di Thryv in Nord America e nei mercati internazionali, tra cui Europa e Australia, migliorando al contempo il suo portafoglio software con strumenti di marketing alimentati da intelligenza artificiale e funzionalità di automazione.

Thryv Holdings (NASDAQ: THRY) ha completado su adquisición de Keap por 80 millones de dólares en efectivo. Esta fusión estratégica combina a dos proveedores líderes de SaaS para pequeñas y medianas empresas (PYMES), resultando en una base combinada de más de 100,000 suscriptores de SaaS. La adquisición integra las capacidades de automatización de marketing de Keap con las soluciones de gestión empresarial de Thryv, creando una plataforma integral para PYMES. La fusión expande la presencia geográfica de Thryv en América del Norte y en mercados internacionales, incluyendo Europa y Australia, mientras mejora su cartera de software con herramientas de marketing impulsadas por inteligencia artificial y características de automatización.

Thryv Holdings (NASDAQ: THRY)는 현금으로 8천만 달러에 Keap의 인수를 완료했습니다. 이 전략적 합병은 중소기업(SMB)을 위한 두 개의 주요 SaaS 제공업체를 결합하여 10만 명 이상의 SaaS 가입자로 이루어진 통합 기반을 만들어냅니다. 이 인수는 Keap의 마케팅 자동화 기능과 Thryv의 비즈니스 관리 솔루션을 통합하여 중소기업을 위한 종합 플랫폼을 구축합니다. 합병은 Thryv의 북미 및 유럽, 호주를 포함한 국제 시장에서의 지리적 존재감을 확장하며, AI 기반 마케팅 도구와 자동화 기능으로 소프트웨어 포트폴리오를 강화합니다.

Thryv Holdings (NASDAQ: THRY) a finalisé l'acquisition de Keap pour 80 millions de dollars en espèces. Cette fusion stratégique réunit deux fournisseurs SaaS de premier plan pour les petites et moyennes entreprises (PME), avec une base combinée de plus de 100 000 abonnés SaaS. L'acquisition intègre les capacités d'automatisation du marketing de Keap avec les solutions de gestion d'entreprise de Thryv, créant ainsi une plateforme complète pour les PME. La fusion élargit la présence géographique de Thryv en Amérique du Nord et sur les marchés internationaux, y compris en Europe et en Australie, tout en renforçant son portefeuille logiciel avec des outils de marketing alimentés par l'intelligence artificielle et des fonctionnalités d'automatisation.

Thryv Holdings (NASDAQ: THRY) hat die Übernahme von Keap für 80 Millionen Dollar in bar abgeschlossen. Die strategische Fusion vereint zwei führende SaaS-Anbieter für kleine und mittelständische Unternehmen (KMU) und resultiert in einer kombinierten Basis von über 100.000 SaaS-Abonnenten. Die Übernahme integriert die Marketingautomatisierungsfunktionen von Keap mit den Geschäftsmanagementlösungen von Thryv und schafft eine umfassende Plattform für KMU. Die Fusion erweitert die geografische Präsenz von Thryv in Nordamerika und internationalen Märkten, einschließlich Europa und Australien, und verbessert gleichzeitig sein Softwareportfolio mit KI-gestützten Marketingtools und Automatisierungsfunktionen.

Positive
  • Acquisition expands subscriber base to over 100,000 SaaS users
  • Strategic expansion into new geographic markets including Europe and Australia
  • Integration of AI-powered marketing automation enhances product offering
  • Complementary partner channel creates new revenue opportunities
  • Cross-sell/upsell potential across expanded subscriber base
Negative
  • Cash expenditure of $80 million impacts financial resources

Insights

This $80M acquisition of Keap marks a strategic expansion in Thryv's SaaS portfolio, significantly boosting their total subscriber base to over 100,000. The deal's valuation appears reasonable given Keap's established market position and technology assets. The acquisition strengthens Thryv's competitive position in three key areas:

  • Enhanced product offering with AI-powered marketing automation
  • Expanded geographic footprint in Europe and Australia
  • Additional revenue streams through partner channels
Immediate synergy opportunities exist through cross-selling to existing customers, while the combined technology stack should reduce development costs and accelerate product innovation. The all-cash transaction structure suggests strong balance sheet management and confidence in immediate value creation.

The integration of Keap's marketing automation technology represents a significant technological leap for Thryv's platform. The acquisition addresses a critical gap in Thryv's offering by adding sophisticated AI-powered marketing tools, automated email campaigns and advanced CRM capabilities. The combined platform will now compete more effectively with enterprise-level marketing solutions, while maintaining SMB-friendly usability. The technology stack merger should accelerate AI development initiatives and create a more comprehensive automation ecosystem. Particular value lies in Keap's proven marketing automation infrastructure, which would have required substantial time and resources to develop internally.

Combined company has over 100,000 SaaS subscribers

DALLAS--(BUSINESS WIRE)-- Thryv Holdings, Inc. (“Thryv” or the “Company”) (NASDAQ: THRY), a leading provider of SaaS solutions for small and medium-sized businesses (“SMBs”), today announced the closing of its previously announced acquisition of Infusion Software, Inc. (“Keap”), a prominent player in customer relationship management and marketing automation for SMBs, for $80 million in cash, subject to adjustment.

This strategic move signals Thryv’s commitment to expanding its suite of software offerings and building on its position as a leader in the SMB SaaS space.

With the acquisition of Keap, Thryv will integrate powerful automation features into its platform, helping SMBs streamline their operations, enhance customer engagement, and drive growth. Bringing together Thryv’s expertise in business management solutions and Keap’s innovative marketing automation creates a comprehensive toolkit designed to meet the ever-changing needs of today’s businesses.

Joe Walsh, Chairman and CEO of Thryv

“By joining forces with Keap, we are taking a significant step forward in our mission to fuel small business success. We are very impressed with Keap’s dedicated team and product suite and are excited to bring an expanded, integrated set of marketing and sales solutions to our growing subscriber base, helping them compete and win across the globe.”

Clate Mask, CEO of Keap

“We’re thrilled to be joining Thryv. Our shared vision for empowering small businesses will allow us to accelerate innovation and provide unmatched support to our clients. Together, we will create a stronger platform that meets the ever-changing needs of SMBs everywhere.”

Customer Benefits: Small businesses need the same access to automation and AI-powered marketing tools that their bigger competitors have. The integration of Keap’s advanced marketing automation tools fills this gap in the marketplace. Now SMBs will be able to access all of their marketing growth tools on one easy-to-use platform, including online listings and reviews, websites, SEO, and marketing automation that covers email drip campaigns, follow-up emails and texts, thank you messages and social media posts.

Partner Channel Extends Geographic Reach: Keap’s partner channel is complementary and additive to Thryv’s existing direct go-to-market channels. The acquisition also expands Thryv's North American presence and expands reach in key international markets such as Europe and Australia.

Enhanced Software Roadmap: Keap’s marketing automation and sales platform complements Thryv’s existing portfolio, enhancing both scale and cross-sell/upsell opportunities across Thryv’s subscriber base. Keap's AI-powered marketing tools will also accelerate Thryv’s innovation roadmap of SMB marketing and sales software solutions.

Both Thryv and Keap are committed to ensuring that existing clients will continue to receive the same level of support and service they have come to expect.

For more information about Thryv and the upcoming integration with Keap, please visit www.thryv.com.

About Thryv

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading do-it-all small business software platform that empowers small businesses to modernize how they work. It offers small business owners everything they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving up to 20 hours back in their week. Thryv’s customizable platform features three centers: Thryv Command Center, a freemium central communications hub, Business Center™ and Marketing Center™. Approximately 300,000 businesses globally use Thryv to connect with local customers and take care of everything they do, start to finish. For more information, visit www.thryv.com.

Media Contact:

Julie Murphy

Thryv, Inc.

617.967.5426

julie.murphy@thryv.com



Investor Contact:

Cameron Lessard

Thryv, Inc.

214.773.7022

cameron.lessard@thryv.com

Source: Thryv

FAQ

How much did Thryv Holdings (THRY) pay for Keap acquisition?

Thryv Holdings paid $80 million in cash for the acquisition of Keap, subject to adjustment.

What is the combined SaaS subscriber base after Thryv's acquisition of Keap?

The combined company has over 100,000 SaaS subscribers following the acquisition.

What new capabilities does the Keap acquisition bring to Thryv (THRY)?

The acquisition brings advanced marketing automation, AI-powered tools, email drip campaigns, follow-up systems, and enhanced customer relationship management capabilities to Thryv's platform.

Which new markets does Thryv (THRY) expand into with the Keap acquisition?

The acquisition expands Thryv's presence in North America and extends reach into key international markets such as Europe and Australia.

Thryv Holdings, Inc.

NASDAQ:THRY

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