Tokyo Lifestyle Co., Ltd. to Open a New Directly-Operated Store in Ho Chi Minh City, Vietnam
- Strategic location in Ho Chi Minh City with high foot traffic potential
- Entry into Vietnam's dynamic and growing retail market
- Expansion strengthens Southeast Asian market presence
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Insights
Tokyo Lifestyle's entry into Vietnam represents strategic market expansion in Southeast Asia, targeting growth through a high-traffic location.
Tokyo Lifestyle's announced expansion into Vietnam marks a significant step in the company's Southeast Asian growth strategy. The new store's location on Nguyen Thi Minh Khai Street in Ho Chi Minh City demonstrates thoughtful market entry planning, as this thoroughfare connects major commercial zones and cultural landmarks—guaranteeing substantial foot traffic and optimal brand visibility.
Vietnam represents an intelligent choice for expansion, with its dynamic economy and growing consumer class increasingly attracted to premium international brands. The country's demographic profile skews young, presenting an ideal audience for Tokyo Lifestyle's Japanese-inspired product assortment across beauty, health, luxury, and electronic categories.
This expansion builds logically upon their established regional presence in Thailand, creating potential supply chain and operational synergies across Southeast Asia. The directly-operated store model (versus franchising) indicates the company's confidence in the Vietnamese market and desire to maintain quality control over brand presentation.
While a single store opening won't dramatically impact immediate financial results, this strategic foothold establishes Tokyo Lifestyle's presence in one of Southeast Asia's fastest-growing retail markets. The move diversifies their geographic revenue streams beyond existing operations in Hong Kong, Japan, North America, Thailand, and the UK, potentially reducing market concentration risk while accessing new growth opportunities.
Tokyo, Japan, June 18, 2025 (GLOBE NEWSWIRE) -- Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, as well as other products in Hong Kong, Japan, North America, Thailand and the United Kingdom, today announced its plan to open a new directly-operated store under its proprietary “Tokyo Lifestyle” brand (the “Store”) in Ho Chi Minh City, Vietnam, in July 2025. This expansion underscores the Company’s latest progress in further expanding its market presence and regional sales network in the vibrant Southeast Asia market.
The Store will be located at 374 Nguyen Thi Minh Khai Street, Ward 5, District 3, Ho Chi Minh City. Nguyen Thi Minh Khai Street connects key commercial zones and cultural landmarks. With its prime location and accessibility, the Company expects the Store to benefit from high foot traffic and strong brand visibility, accelerating local brand recognition and sales momentum.
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are pleased to announce our entry into the Vietnamese market, a move we have long prepared for and highly anticipated. We believe that Vietnam’s dynamic economy has increasingly drawn the attention of the global retail industry in recent years, and Ho Chi Minh City has emerged as a showcase stage for international brands and retailers. Among these global players, we believe our product offerings, deeply rooted in Japanese lifestyle, culture, fashion, and distinguished by exceptional quality and excellent services, will set us apart. We aim to appeal to the younger generation of Vietnamese consumers and establish a strong brand image in the country. Looking ahead, we are optimistic about our strategic expansion in Southeast Asia, which we believe will inject fresh growth momentum into our global operations.”
About Tokyo Lifestyle Co., Ltd.
Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, and other products in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
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