Tokyo Lifestyle Co., Ltd. to Open a New Directly-Operated Store in Hong Kong
Tokyo Lifestyle (NASDAQ:TKLF), a multinational retailer of Japanese products, announced plans to open a new directly-operated store in Kowloon, Hong Kong. The store will be located at AIRSIDE, a 47-story landmark skyscraper in the Kai Tak neighborhood, and is scheduled to open in September 2025.
The new location will showcase the company's signature shopping experience, offering Japanese beauty, health, luxury, electronic products, and collectibles. Principal Executive Officer Mei Kanayama emphasized that the strategic location in the emerging Kai Tak Development area presents significant commercial potential and will enhance the company's brand visibility among local and international customers.
Tokyo Lifestyle (NASDAQ:TKLF), un rivenditore multinazionale di prodotti giapponesi, ha annunciato l'apertura di un nuovo negozio a gestione diretta a Kowloon, Hong Kong. Il negozio sarà situato presso AIRSIDE, un grattacielo di 47 piani nel quartiere Kai Tak, e l'inaugurazione è prevista per settembre 2025.
La nuova sede offrirà l'esperienza di acquisto distintiva dell'azienda, proponendo prodotti giapponesi di bellezza, salute, lusso, elettronica e oggetti da collezione. Il Direttore Esecutivo Principale Mei Kanayama ha sottolineato che la posizione strategica nell'area in sviluppo di Kai Tak rappresenta un importante potenziale commerciale e aumenterà la visibilità del marchio tra i clienti locali e internazionali.
Tokyo Lifestyle (NASDAQ:TKLF), un minorista multinacional de productos japoneses, anunció planes para abrir una nueva tienda operada directamente en Kowloon, Hong Kong. La tienda estará ubicada en AIRSIDE, un rascacielos emblemático de 47 pisos en el barrio Kai Tak, y está programada para abrir en septiembre de 2025.
La nueva ubicación mostrará la experiencia de compra característica de la empresa, ofreciendo productos japoneses de belleza, salud, lujo, electrónica y coleccionables. La Directora Ejecutiva Principal Mei Kanayama destacó que la ubicación estratégica en la emergente zona de desarrollo Kai Tak presenta un gran potencial comercial y aumentará la visibilidad de la marca entre clientes locales e internacionales.
Tokyo Lifestyle (NASDAQ:TKLF)는 일본 제품을 판매하는 다국적 소매업체로, 홍콩 구룡에 직영 매장을 새로 열 계획을 발표했습니다. 매장은 카이탁 지역의 47층 랜드마크 빌딩인 AIRSIDE에 위치하며, 2025년 9월에 오픈할 예정입니다.
새 매장에서는 일본의 뷰티, 건강, 럭셔리, 전자제품 및 수집품 등 회사의 대표 쇼핑 경험을 선보일 예정입니다. 최고경영자(CEO) 메이 카나야마는 신흥 개발 지역인 카이탁에 위치한 전략적 입지가 큰 상업적 잠재력을 지니고 있으며, 현지 및 국제 고객들 사이에서 브랜드 인지도를 높일 것이라고 강조했습니다.
Tokyo Lifestyle (NASDAQ:TKLF), un détaillant multinational de produits japonais, a annoncé son projet d'ouvrir un nouveau magasin en gestion directe à Kowloon, Hong Kong. Le magasin sera situé dans AIRSIDE, un gratte-ciel emblématique de 47 étages dans le quartier de Kai Tak, avec une ouverture prévue en septembre 2025.
Ce nouvel emplacement offrira l'expérience d'achat signature de l'entreprise, proposant des produits japonais de beauté, santé, luxe, électronique et des objets de collection. La Directrice Générale Mei Kanayama a souligné que l'emplacement stratégique dans la zone en développement de Kai Tak représente un potentiel commercial important et renforcera la visibilité de la marque auprès des clients locaux et internationaux.
Tokyo Lifestyle (NASDAQ:TKLF), ein multinationaler Einzelhändler für japanische Produkte, kündigte Pläne zur Eröffnung eines neuen Filialgeschäfts in Kowloon, Hongkong, an. Das Geschäft wird sich im AIRSIDE befinden, einem 47-stöckigen Wahrzeichen im Stadtteil Kai Tak, und soll im September 2025 eröffnen.
Der neue Standort wird das charakteristische Einkaufserlebnis des Unternehmens präsentieren und japanische Schönheits-, Gesundheits-, Luxus-, Elektronikprodukte sowie Sammlerstücke anbieten. Hauptgeschäftsführerin Mei Kanayama betonte, dass die strategische Lage im aufstrebenden Entwicklungsgebiet Kai Tak ein erhebliches kommerzielles Potenzial bietet und die Markenbekanntheit bei lokalen und internationalen Kunden steigern wird.
- Strategic expansion into emerging Kai Tak Development area with high commercial potential
- Enhanced market coverage and brand visibility in Hong Kong
- Location in premium 47-story landmark skyscraper AIRSIDE
- None.
Insights
Tokyo Lifestyle expands with strategic new Hong Kong store in emerging Kai Tak area, enhancing brand presence in key Asian market.
Tokyo Lifestyle's announcement of a new directly-operated store in Hong Kong's Kai Tak Development represents a calculated expansion of their physical retail footprint. The location selection is particularly strategic - AIRSIDE is a premium 47-story landmark development in an emerging commercial district with significant growth potential. This positions the company to capture both established and developing customer segments in a key Asian market.
The timing of this expansion (September 2025) allows for proper operational preparation while capitalizing on Hong Kong's ongoing retail recovery. This single-store expansion follows the company's measured growth approach rather than aggressive multi-location launches, which helps manage operational risk while still advancing their market presence.
From a market coverage perspective, this new location complements Tokyo Lifestyle's existing Hong Kong operations, creating a more comprehensive network to serve diverse customer segments across the territory. The Kai Tak area specifically offers exposure to both local residents and international visitors, potentially diversifying the customer base.
While a single store opening won't dramatically transform the company's financial position, it demonstrates continued execution of their stated growth strategy and commitment to physical retail in an era where many retailers are scaling back brick-and-mortar operations. The focus on directly-operated stores (versus franchising) also allows Tokyo Lifestyle to maintain quality control and brand consistency, crucial for their Japanese lifestyle product positioning in international markets.
Tokyo, Japan, June 24, 2025 (GLOBE NEWSWIRE) -- Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trending products as well as other products in Hong Kong, Japan, North America, Thailand and the United Kingdom, today announced that it plans to open a new directly-operated physical store under its flagship brand “Tokyo Lifestyle” (the “Store”), in Kowloon, Hong Kong. The new store is expected to further expand the Company’s retail footprint and enhance brand visibility in the Hong Kong market.
Scheduled to open in September 2025, the Store will offer Tokyo Lifestyle’s signature shopping experience, featuring high-quality and fashionable products inspired by Japanese lifestyle and culture. It will be located at Shop L218A, 2nd Floor, Retail Portion, AIRSIDE, 2 Concorde Road, Kai Tak, Kowloon, Hong Kong. AIRSIDE is a 47-story landmark skyscraper situated in the Kai Tak neighborhood, a major mixed-use development comprising office and retail spaces.
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are excited to open a new Tokyo Lifestyle store in the Kai Tak Development area, which we believe to be an emerging area with significant commercial potential. This strategic addition to our existing retail network in Hong Kong will provide more comprehensive and optimized market coverage in this international city. We believe the new store will enhance our brand recognition and visibility among both local residents and international visitors. With careful planning and site selection, each directly-operated Tokyo Lifestyle store is designed to attract, engage, and build lasting relationships with our customers. Our goal is to deepen brand loyalty, expand our customer base, and continue offering premium fashion and lifestyle products. We remain committed to our growth strategy and to delivering long-term value to our shareholders and stakeholders through sustained expansion and operational excellence.”
About Tokyo Lifestyle Co., Ltd.
Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trending products, and other products in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
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