Tokyo Lifestyle Co., Ltd. Announces Cooperation with HK Artemis Limited to Enhance Online Sales in Hong Kong
Tokyo Lifestyle (Nasdaq: TKLF) announced that its Hong Kong subsidiary entered cooperation and supplementary agreements with HK Artemis to jointly drive online sales through Tokyo Lifestyle’s shopping mall app.
Under the agreements, Tokyo Lifestyle will transfer ownership of the App to HK Artemis by January 1, 2026 with HK Artemis paying in installments over three years. Tokyo Lifestyle also granted a non-exclusive, three-year license to use the “TokyoLifestyle” trademark for the App, conditioned on minimum sales targets and investment commitments.
The companies expect the collaboration to improve customer targeting, conversion rates, engagement, and sales in Hong Kong by leveraging HK Artemis’ online operations experience.
Tokyo Lifestyle (Nasdaq: TKLF) ha annunciato che la sua filiale di Hong Kong ha stipulato accordi di cooperazione e di integrazione con HK Artemis per stimolare congiuntamente le vendite online tramite l'app del centro commerciale di Tokyo Lifestyle.
In base agli accordi, Tokyo Lifestyle trasferirà la proprietà dell'app a HK Artemis entro il 1 gennaio 2026, con HK Artemis che pagherà a rate nell'arco di tre anni. Tokyo Lifestyle ha inoltre concesso una licenza non esclusiva di tre anni per utilizzare il marchio “TokyoLifestyle” sull'App, condizionata a obiettivi minimi di vendita e impegni di investimento.
Le aziende si aspettano che la collaborazione migliori il targeting dei clienti, i tassi di conversione, il coinvolgimento e le vendite a Hong Kong sfruttando l'esperienza di HK Artemis nelle operazioni online.
Tokyo Lifestyle (Nasdaq: TKLF) anunció que su filial de Hong Kong entró en acuerdos de cooperación y complementarios con HK Artemis para impulsar conjuntamente las ventas en línea a través de la aplicación de la tienda de Tokyo Lifestyle.
Con los acuerdos, Tokyo Lifestyle transferirá la propiedad de la App a HK Artemis para el 1 de enero de 2026, y HK Artemis pagará en cuotas durante tres años. Tokyo Lifestyle también concedió una licencia no exclusiva de tres años para usar la marca “TokyoLifestyle” en la App, condicionada a objetivos mínimos de ventas y compromisos de inversión.
Las empresas esperan que la colaboración mejore la focalización de clientes, las tasas de conversión, la participación y las ventas en Hong Kong, aprovechando la experiencia de HK Artemis en operaciones en línea.
Tokyo Lifestyle (나스닥: TKLF)은 홍콩 자회사와 HK Artemis가 협력 및 보완 계약에 들어가 Tokyo Lifestyle의 쇼핑몰 앱을 통해 온라인 판매를 함께 촉진할 것이라고 발표했다.
계약에 따라 Tokyo Lifestyle은 2026년 1월 1일까지 앱의 소유권을 HK Artemis로 이전하고 HK Artemis가 3년에 걸쳐 분할지급한다. 또한 Tokyo Lifestyle은 앱에 대해 “TokyoLifestyle” 상표의 비독점적 3년 라이선스를 부여했으며, 이는 최소 매출 목표와 투자 약정에 조건을 둔다.
양사는 HK Artemis의 온라인 운영 경험을 활용하여 홍콩에서 고객 타깃팅, 전환율, 참여도 및 판매를 개선할 것으로 기대한다.
Tokyo Lifestyle (Nasdaq : TKLF) a annoncé que sa filiale de Hong Kong a conclu des accords de coopération et d’accords complémentaires avec HK Artemis afin de stimuler conjointement les ventes en ligne via l’application du centre commercial de Tokyo Lifestyle.
Conformément aux accords, Tokyo Lifestyle transférera la propriété de l’application à HK Artemis d’ici le 1er janvier 2026, HK Artemis payant en acomptes sur trois ans. Tokyo Lifestyle a également accordé une licence non exclusive de trois ans pour l’utilisation de la marque « TokyoLifestyle » sur l’application, sous condition d’objectifs minimaux de ventes et d’engagements d’investissement.
Les entreprises prévoient que la collaboration améliorera le ciblage des clients, les taux de conversion, l’engagement et les ventes à Hong Kong en tirant parti de l’expérience d’HK Artemis en matière d’opérations en ligne.
Tokyo Lifestyle (Nasdaq: TKLF) gab bekannt, dass seine Hongkonger Tochtergesellschaft Kooperations- und Zusatzvereinbarungen mit HK Artemis getroffen hat, um gemeinsam den Online-Verkauf über die Shopping-Mall-App von Tokyo Lifestyle voranzutreiben.
Gemäß den Vereinbarungen wird Tokyo Lifestyle das Eigentum an der App bis zum 1. Januar 2026 auf HK Artemis übertragen, wobei HK Artemis in Raten über drei Jahre zahlt. Tokyo Lifestyle hat außerdem eine nicht-exklusive, dreijährige Lizenz zur Nutzung der Marke „TokyoLifestyle“ für die App eingeräumt, bedingt durch Mindestumsatzziele und Investitionsverpflichtungen.
Die Unternehmen erwarten, dass die Zusammenarbeit das Kunden-Targeting, die Konversionsraten, das Engagement und den Umsatz in Hongkong durch die Nutzung der Online-Operations-Erfahrung von HK Artemis verbessert.
تاكيو لايفستيـل (ناسداك: TKLF) أعلنت أن فرعها في هونغ كونغ دخل في اتفاقيات تعاون واتفاقيات إضافية مع HK Artemis لقيادة المبيعات عبر الإنترنت معاً من خلال تطبيق مركز تسوّق تاكيو لايفستيـل.
وبموجب الاتفاقات، ستقوم تاكيو لايفستيـل بنقل ملكية التطبيق إلى HK Artemis بحلول 1 يناير 2026، مع دفع HK Artemis على أقساط لمدّة ثلاث سنوات. كما منحت تاكيو لايفستيـل ترخيصاً غير حصري لمدة ثلاث سنوات لاستخدام علامة “TokyoLifestyle” التجارية للتطبيق، مشروطاً باستهدافات مبيعات أدنى والتزامات استثمار.
تتوقع الشركات أن تُحسّن الشراكة استهداف العملاء ونسب التحويل والمشاركة والمبيعات في هونغ كونغ من خلال الاستفادة من خبرة HK Artemis في عمليات الإنترنت.
东京生活方式（纳斯达克：TKLF）宣布其香港子公司已与 HK Artemis 达成合作及补充协议，以共同推动通过东京生活方式的购物商城应用进行的在线销售。
根据协议， Tokyo Lifestyle 将在 2026年1月1日前将应用的所有权转让给 HK Artemis，HK Artemis 将分三年分期支付。 Tokyo Lifestyle 还授予该应用使用 “TokyoLifestyle” 商标的 非独占、为期三年的许可，条件是达到最低销售目标并承诺投资。
双方预计通过发挥 HK Artemis 的在线运营经验，提升在香港的客户定位、转化率、参与度和销量。
- App ownership transfer scheduled by January 1, 2026
- Three-year trademark license for App-related online activities
- Structured payment from HK Artemis over three years
- License effectiveness tied to minimum sales targets
- Installment payment structure creates receivable timing risk
Insights
A conditional app-transfer and licensing deal aims to boost Hong Kong online sales but depends on performance targets and staged payments.
Tokyo Lifestyle will transfer its shopping mall app to HK Artemis by
The outcome hinges on HK Artemis meeting the agreed minimum sales targets and investment commitments; failure to meet them could limit the license benefits and delay or reduce payments. The staged payment timetable and performance conditions concentrate operational and collection risk into the contract terms rather than immediate cash realization.
Watch the actual payment schedule, the explicit minimum sales targets, and any public confirmation of achieved milestones through
Tokyo, Japan, Oct. 20, 2025 (GLOBE NEWSWIRE) -- Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trendy toys as well as other products in Hong Kong, Japan, North America, Thailand and the United Kingdom, today announced that its Hong Kong subsidiary, Tokyo Lifestyle Limited, had entered a cooperation agreement along with a supplementary agreement (collectively, the “Agreements”) with HK Artemis Limited (“HK Artemis”), a Hong Kong-based private company, to jointly drive the online sales through the Company’s shopping mall app (the “App”) in Hong Kong.
Pursuant to the Agreements, Tokyo Lifestyle agrees to transfer ownership of the App to HK Artemis by January 1, 2026, under a payment arrangement made in installments by HK Artemis within three years.
In addition, Tokyo Lifestyle has granted HK Artemis a non-exclusive, three-year license to use the “TokyoLifestyle” trademark and related brand identifiers in connection with the App and its associated online business activities. This license is subject to HK Artemis meeting specified minimum sales targets and investment commitments.
This collaboration aims to enhance Tokyo Lifestyle’s online sales, expand its market reach, and unlock long-term growth opportunities by leveraging HK Artemis’ extensive experience in online operations, which the Company expects will contribute to better understanding of customer preferences over time. By enhancing the relevance of offerings to individual users, the partnership is expected to improve conversion rates, strengthen customer engagement, and drive overall sales and revenue growth in Hong Kong’s dynamic market.
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are delighted to partner with HK Artemis to further expand our App-based sales in Hong Kong. The Hong Kong market has long been one of our core markets, where we have built an extensive multi-channel sales network of directly-operated and franchise stores. As consumer behavior evolves, digitalization and online channels have become integral to our long-term growth strategy. Leveraging HK Artemis’ expertise in e-commerce apps and strengths in online sales, together with our strong branding and diverse product portfolio, we believe this collaboration will accelerate sales growth, enhance brand recognition, and drive market expansion. Looking ahead, we are optimistic about extending our cooperation with HK Artemis further to create lasting value for both companies.”
About Tokyo Lifestyle Co., Ltd.
Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trendy toys, and other products in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), collectible cards and trendy toys (including Pokémon cards, BE@RBRICK and other trendy products) and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: investors@ascent-ir.com
FAQ
What did Tokyo Lifestyle (TKLF) agree with HK Artemis on October 20, 2025?
How will HK Artemis pay for the App acquisition from TKLF?
How long is the trademark license granted to HK Artemis for the App?
What is the intended business impact of the TKLF–HK Artemis cooperation in Hong Kong?
Does the TKLF agreement change Tokyo Lifestyle’s brand use for the App?
