Arizona Ridge Riders to Announce Multi-Year Partnership with Energy Transfer at 2026 Training Camp this Weekend
Rhea-AI Summary
The Arizona Ridge Riders will announce a new multi-year partnership with Energy Transfer at their 2026 training camp in Buckeye, Arizona on June 27. Energy Transfer becomes an Official Partner and Presenting Sponsor of Ridge Rider Days and the team’s inaugural Youth Rider Clinic.
The partnership includes a Youth Bull Riding Scholarship Program, Arizona youth rider clinics, prominent branding on team jerseys, and a season-long social media and ambassador content series featuring actor Mo Brings Plenty, focused on Western sports, community engagement, and youth development.
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News Market Reaction – TKO
In the Jun 25 session, TKO gained 0.14%, reflecting a mild positive market reaction. Our momentum scanner triggered 26 alerts that day, indicating elevated trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 05 | Sponsorship deal | Positive | +0.5% | Multiyear NinjaTrader sponsorship as Official Futures Trading Partner of UFC. |
| Jun 04 | Media rights deal | Positive | +2.0% | Six‑year Paramount+ agreement for UFC numbered main cards in Canada. |
| Apr 21 | Event hosting pact | Positive | -0.9% | Multi‑year deal to host annual UFC Fight Night Baku through 2028. |
| Apr 10 | Marketing partnership | Positive | +0.1% | Multiyear Supersure sponsorship across UFC, Zuffa Boxing, and UFC BJJ. |
| Apr 09 | Cross‑property sponsorship | Positive | +0.0% | Multiyear FRE Nicotine Pouches partnership across six TKO properties. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent partnership announcements for TKO have typically produced small positive price reactions, with only an occasional negative divergence.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Partnership Includes Ridge Riders' First Bull Riding Scholarship Program and Rider Clinics for Arizona Youth, the first of which will be held Saturday Morning hosted by actor Mo Brings Plenty
Energy Transfer will become an Official Partner of the Arizona Ridge Riders and Presenting Sponsor of Ridge Rider Days, the team's annual training camp and fan experience. The partnership will be on full display this weekend as riders, coaches, fans, and the local community come together to open the 2026 season, which begins July 11 at Canvas Stadium in
A key component of the relationship is youth development. During training camp, Energy Transfer will serve as Presenting Sponsor of the Ridge Riders' inaugural Youth Rider Clinic, bringing together approximately two dozen young
Energy Transfer will also receive prominent branding on the back yoke of team jerseys throughout the PBR Teams season.
"Success in this sport starts long before the chute opens," said Casey Lane, General Manager of the Arizona Ridge Riders. "It begins with investing in young athletes, supporting local communities, and creating opportunities for people to experience Western sports firsthand. Energy Transfer has a genuine interest in the success of the communities where they do business, and that's what makes them such a great fit for the Arizona Ridge Riders and Ridge Rider Days."
The agreement also includes a season-long social media content series and ambassador programming featuring actor, producer, and Western advocate Mo Brings Plenty, bringing fans closer to the team, its athletes, and the Western lifestyle throughout the season.
"We are thrilled to launch this partnership with the Arizona Ridge Riders, our first in the exciting world of professional bull riding," said Vicki Anderson Granado, Vice President of Energy Transfer. "We are especially proud of the new initiatives the team will launch to support young
Owned by Teton Ridge, the leading force in Western sports, media, and entertainment, the Arizona Ridge Riders are one of the premier franchises in the PBR Teams league. Together, the organizations share a commitment to strengthening communities, creating opportunities for young athletes, and growing the future of Western sports.
About PBR Teams
PBR Teams is an elite league featuring the world's top bull riders competing on teams in five-on-five games leading to a Team Championship at T-Mobile Arena in Las Vegas. During the 2026 season, each of the league's 10 teams – Arizona Ridge Riders, Austin Gamblers, Carolina Cowboys, Florida Freedom, Kansas City Outlaws, Missouri Thunder, Nashville Stampede, New York Mavericks, Oklahoma Wildcatters and Texas Rattlers – will host a three-day homestand event while competing for the league championship.
PBR Teams, launched in 2022, builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. During events, teams compete head-to-head with the team posting the highest aggregate score declared the winner.
PBR is part of TKO Group Holdings, Inc. (NYSE: TKO), a global sports and entertainment company. For more information, visit PBR.com.
For more information, visit arizonaridgeriders.com.
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SOURCE Teton Ridge