UFC 300: PEREIRA vs. HILL

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UFC 300: PEREIRA vs. HILL was a highly successful event, breaking numerous records and achieving significant milestones in terms of gate revenue, attendance, viewership, merchandise sales, global partnerships, commercial pay-per-view results, and social media engagement.

Positive

• Gate revenue reached $16.5 million, making it the third highest-grossing UFC event ever.
• Attendance set a new record with 20,067 attendees at T-Mobile Arena.
• The event marked UFC's sixth consecutive sellout in 2024 and the eleventh straight sellout since October 2023.
• Viewership on ESPN platforms peaked at 2.49 million total viewers during the main card on ESPN+.
• The event saw the highest merchandise sales ever for a UFC arena event and the second-highest overall merchandise sales in UFC history.
• Global partnerships resulted in the highest-grossing sponsorship sales for a UFC event, with all available inventory sold out.
• Commercial pay-per-view results in the US, Canada, and Australia reached their highest levels in years.
• The event set social media records for UFC, with over 1.1 billion video views during fight week.

Negative

• None.

Taking a Look at the Numbers Behind One of the Most Successful Events in UFC History

LAS VEGAS--(BUSINESS WIRE)-- UFC^®, part of TKO Group Holdings (NYSE: TKO), today announced that UFC 300: PEREIRA vs. HILL, held on Saturday, April 13, at T-Mobile Arena in Las Vegas, was one of the most successful and highest-grossing events in UFC history.

LAS VEGAS, NEVADA - UFC 300: PEREIRA vs. HILL, held on Saturday, April 13, at T-Mobile Arena in Las Vegas, was one of the most successful and highest-grossing events in UFC history. (Photo: Business Wire)

Among the highlights:

GATE

• $16.5 million, the third highest-grossing UFC event ever

ATTENDANCE

• 20,067, a new record for a UFC event at T-Mobile Arena
• UFC’s sixth consecutive sellout in 2024 and the eleventh straight sellout dating back to October 2023.

VIEWERSHIP

• Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
• Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
• Viewership on ESPN grew every 30 minutes from 8:00p – 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET.
• Most-viewed sports event of Saturday during primetime (8:00p – 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54.

MERCHANDISE

• #1 all-time merchandise sales ever for a UFC arena event (*not including stadium shows)
• #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne in 2015)

GLOBAL PARTNERSHIPS

• Highest-grossing sponsorship sales for an event in UFC history
• All available inventory sold out

COMMERCIAL PAY PER VIEW IN US, CANADA, AND AUSTRALIA

• U.S.: Highest result since July 2021 (UFC 264)
• Canada: Highest result since March 2020 (UFC 248)
• Australia: Highest result since January 2021 (UFC 257)
• Movie theaters in the U.S. set a record for a UFC event with the highest number of participating locations

SOCIAL:

• Best performing event on social media in UFC history, breaking records for cross platform video views, impressions, and interactions. Throughout fight week (April 8 – 13), UFC social media amassed more than 1.1 billion video views, with 213 million views coming from Max Holloway’s knockout of Justin Gaethje, which was posted across several platforms.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240417732908/en/

Chris Bellitti

cbellitti@ufc.com

Source: TKO Group Holdings

FAQ

What was the gate revenue for UFC 300: PEREIRA vs. HILL?

The gate revenue for UFC 300: PEREIRA vs. HILL was $16.5 million, making it the third highest-grossing UFC event ever.

How many attendees were present at T-Mobile Arena for UFC 300: PEREIRA vs. HILL?

A record attendance of 20,067 people were present at T-Mobile Arena for UFC 300: PEREIRA vs. HILL.

What were the viewership numbers for UFC 300: PEREIRA vs. HILL on ESPN platforms?

Viewership on ESPN platforms peaked at 2.49 million total viewers during the main card on ESPN+ for UFC 300: PEREIRA vs. HILL.

How did the merchandise sales for UFC 300: PEREIRA vs. HILL compare to other UFC events?

UFC 300: PEREIRA vs. HILL saw the highest merchandise sales ever for a UFC arena event and the second-highest overall merchandise sales in UFC history.

What were the commercial pay-per-view results like for UFC 300: PEREIRA vs. HILL in the US, Canada, and Australia?

Commercial pay-per-view results for UFC 300: PEREIRA vs. HILL reached their highest levels in years in the US, Canada, and Australia.

How did UFC 300: PEREIRA vs. HILL perform on social media?

UFC 300: PEREIRA vs. HILL set social media records for UFC, with over 1.1 billion video views during fight week.