UFC® AND GOOD GREEK MOVING & STORAGE ANNOUNCE OFFICIAL PARTNERSHIP

Rhea-AI Summary

UFC (NYSE:TKO) and Good Greek Moving & Storage announced a new multiyear marketing partnership on January 28, 2026.

Good Greek is named Official Mover, receiving prominent Octagon® branding at selected U.S. UFC Fight Nights and placement on Dana White's Contender Series, plus an annual Brand Ambassador program with athlete appearances and content campaigns.

News Market Reaction

-2.16%

1 alert

-2.16% News Effect

On the day this news was published, TKO declined 2.16%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

America 250 celebration: 250

1 metrics

America 250 celebration 250 Referenced in connection with the America 250 Celebration of American Independence

Market Reality Check

Price: $208.16 Vol: Volume 639,404 vs 20-day ...

low vol

$208.16 Last Close

Volume Volume 639,404 vs 20-day average 935,972, indicating lighter-than-normal trading ahead of this news. low

Technical Shares at 199.19, trading above 200-day MA of 182.62, and about 8.67% below the 218.11 52-week high.

Peers on Argus

While TKO fell 2.12%, key entertainment peers also traded lower: NWS -0.42%, NWS...

While TKO fell 2.12%, key entertainment peers also traded lower: NWS -0.42%, NWSA -0.63%, WMG -1.11%, ROKU -2.44%, FOXA -1.13%. Scanner data did not flag a coordinated sector momentum move.

Previous Partnership Reports

5 past events · Latest: Nov 20 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Nov 20	Commercial partnership	Positive	-6.3%	Multi-platform partnership with DoorDash across WWE and UFC properties.
Nov 13	Commercial partnership	Positive	+0.5%	Multi-year Polymarket deal making it official prediction partner for UFC.
Oct 28	Media-rights expansion	Positive	-0.0%	Seven-year Paramount+ expansion of UFC streaming into Latin America and Australia.
Sep 03	Venue partnership	Positive	+0.7%	Extension with T-Mobile Arena as official Las Vegas home for UFC and WWE.
Jul 09	Content partnership	Positive	-0.7%	IMG partnership for EWC Spotlight broadcast series around major esports event.

Pattern Detected

Partnership announcements have produced mixed near-term reactions: 3 of the last 5 drew negative or flat moves despite broadly positive strategic tone.

Recent Company History

Over the past six months, TKO has emphasized partnership-driven growth. Deals with DoorDash, Polymarket, and Paramount+ expanded commercial integrations and media rights across UFC and WWE, while extensions with T-Mobile Arena and the Esports World Cup Foundation reinforced venue and content presence. Average same-tag moves around these announcements were modest at ~1.65%, with both gains and declines, suggesting partnership news has not produced consistently strong immediate price reactions.

Historical Comparison

partnership

+1.6 %

Average Historical Move

Historical Analysis

Past partnership releases (5 in 6 months) saw an average move of 1.65%, with both rallies and selloffs, placing this UFC–Good Greek deal in a pattern of routine but strategically positive tie-ups.

Typical Pattern

Partnerships have broadened TKO’s ecosystem across delivery, prediction markets, global streaming, arena rights, and esports content; this UFC–Good Greek agreement extends that approach into event-adjacent lifestyle services and in-Octagon branding.

Market Pulse Summary

This announcement adds another multi-year partnership to TKO’s portfolio, giving Good Greek branding...

Analysis

This announcement adds another multi-year partnership to TKO’s portfolio, giving Good Greek branding inside the UFC Octagon and across selected Fight Nights and Dana White’s Contender Series. It follows recent agreements with DoorDash, Polymarket, Paramount+ and venue partners, reinforcing a strategy of monetizing UFC’s global audience. Investors may watch how frequently such marketing deals translate into measurable revenue contributions versus serving mainly as brand-enhancing initiatives.

Key Terms

brand ambassador program

1 terms

brand ambassador program technical

"the partnership with Good Greek provides for an annual Brand Ambassador program"

A brand ambassador program is a structured initiative where a company trains and compensates customers, influencers, or employees to promote its products and reputation to their networks, like a neighborhood spokesperson recommending a local shop. For investors, it matters because these programs can increase sales, reduce marketing costs and build customer loyalty—changes that affect revenue projections, profit margins and ultimately the company’s valuation.

AI-generated analysis. Not financial advice.

Good Greek Named First Official Movers of UFC

LAS VEGAS, Jan. 28, 2026 /PRNewswire/ -- UFC^®, the world's premier mixed martial arts organization, and Good Greek Moving & Storage®, a full-service relocation company, today announced a new multiyear marketing partnership that will showcase Good Greek within a selection of UFC Fight Nights, as well as Dana White's Contender Series.

Good Greek Moving and Storage Named First Official Movers of UFC

"We're excited to welcome Good Greek Moving & Storage as an official partner," said Michael DiNuzzo, VP, Head of U.S. Business Development, UFC. "This is a category we've been eager to break into with the right partner, and we believe Good Greek is a great fit. UFC events will provide strong visibility for their brand, and we're excited to support their continued growth."

"The entire Good Greek Moving & Storage organization and I are proud to announce our newest sports partnership with the UFC," said Spero Georgedakis, Founder and CEO of Good Greek Moving & Storage. "The UFC is a world-class organization and a global leader in sports marketing and event promotion. I am honored for Good Greek to serve as the Official Mover of the UFC, particularly during the America 250 Celebration of American Independence. Dana White and the UFC have built a powerful following and culture that closely aligns with the Good Greek ethos of Faith, Honor, Strength, and Courage."

As an Official Partner of UFC, Good Greek will receive prominent branding in the world-famous Octagon® at selected UFC Fight Nights in the United States, as well as all episodes of Dana White's Contender Series.

In addition, the partnership with Good Greek provides for an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.

About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

About Good Greek Moving & Storage

Good Greek Moving & Storage, the World's Only Total Relocation Company®, provides a comprehensive suite of services that extend far beyond moving and storage, to include realty, insurance, junk and debris removal, automobile transport, pet transport, and concierge services, providing a complete relocation solution for customers across the globe.

For over 29 years, Spero Georgedakis has worked to transform the moving industry. A former North Miami Police Officer and SWAT veteran, he founded Good Greek on the principles of Faith, Honor, Strength, and Courage. His vision drives the company's commitment to delivering the "Best Move Ever" through innovation, safety, integrity, and customer care.

Headquartered in Palm Beach County, Florida, Good Greek Moving & Storage continues expanding nationally and globally, setting the standard for full-service relocation and logistics. The company serves as Official Movers for more than 20 major sports organizations, including the Miami HEAT, Tampa Bay Buccaneers, Tampa Bay Rays, Miami Marlins, Miami Hurricanes, Florida State Seminoles, Orlando Magic, UNLV Rebels, Vegas Golden Knights and most recently, UFC.

Beyond athletics, the company is committed to philanthropy and community impact, supporting organizations including the American Cancer Society, Move For Hunger, Place of Hope, Homeless Coalition, South Florida Red Cross, and Little Smiles, building on its national recognition as the 2024 Mover of the Year by the American Trucking Associations (ATA).

Media Contacts:

April Celine Johnson, Director of Public Relations
april@goodgreek.com | (561) 718-2881

Lalita Bogatz, VP of Media & Marketing
lbogatz@goodgreek.com | (561) 778-6925

Media kits, photos, and interview opportunities with Founder & CEO Spero Georgedakis are available upon request.

For sponsorship inquiries, email sponsorships@goodgreek.com.

Learn more at www.goodgreek.com and follow Good Greek Moving & Storage on social media or via the Good Greek App for updates on services, community initiatives, and company news.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ufc-and-good-greek-moving--storage-announce-official-partnership-302672803.html

SOURCE Good Greek Moving & Storage

FAQ

What did UFC (TKO) announce about Good Greek Moving & Storage on January 28, 2026?

They announced a multiyear marketing partnership naming Good Greek as Official Mover with Octagon® branding. According to UFC, the deal covers selected U.S. Fight Nights and all episodes of Dana White's Contender Series.

How will the Good Greek partnership appear during UFC (TKO) events?

Good Greek will receive prominent branding inside the Octagon® at selected UFC Fight Nights. According to UFC, the partnership also includes brand placement across all episodes of Dana White's Contender Series.

What marketing activations are included in the UFC (TKO) and Good Greek agreement?

The agreement includes an annual Brand Ambassador program with athlete appearances, content, and creative campaigns. According to Good Greek, ambassadors will support live appearances and digital content tied to UFC events.

Is the Good Greek partnership with UFC (TKO) limited to the United States?

Branding is specified for selected UFC Fight Nights in the United States and all Dana White's Contender Series episodes. According to UFC, those are the named activations in the announced multiyear deal.

Who from Good Greek commented on the UFC (TKO) partnership and what did they say?

Founder and CEO Spero Georgedakis called the partnership an honor and aligned with company values of Faith, Honor, Strength, and Courage. According to Good Greek, the deal positions them as Official Mover during key events.