UFC® AND HPNOTIQ ANNOUNCE MULTIYEAR MARKETING PARTNERSHIP
UFC (TKO) ha annunciato una partnership di marketing pluriennale con Hpnotiq, rendendo il marchio di liquore blu un Partner Ufficiale di UFC. La collaborazione sarà incentrata sulle UFC Fight Nights negli Stati Uniti, dove Hpnotiq avrà una visibilità di rilievo all’interno dell’Octagon, raggiungendo oltre 700 milioni di fan in 170 paesi e circa 950 milioni di famiglie.
La collaborazione prevede anche la distribuzione di contenuti digitali attraverso i canali UFC, raggiungendo oltre 300 milioni di utenti in tutto il mondo, con una serie social personalizzata chiamata 'Iconiq Moments'. La partnership debutterà a UFC Fight Night: Sandhagen vs. Figueiredo a Des Moines il 3 maggio 2025.
UFC (TKO) ha anunciado una asociación de marketing multianual con Hpnotiq, convirtiendo a la marca de licor azul en un Socio Oficial de UFC. La colaboración se centrará en las UFC Fight Nights en Estados Unidos, donde Hpnotiq tendrá una destacada presencia dentro del Octágono, alcanzando a más de 700 millones de fans en 170 países y aproximadamente 950 millones de hogares.
La colaboración incluye la distribución de contenido digital a través de los canales de UFC, llegando a más de 300 millones de usuarios en todo el mundo, con una serie social personalizada llamada 'Iconiq Moments'. La asociación debutará en UFC Fight Night: Sandhagen vs. Figueiredo en Des Moines el 3 de mayo de 2025.
UFC (TKO)는 Hpnotiq와 다년간 마케팅 파트너십을 발표하며, 이 푸른 리큐어 브랜드를 UFC의 공식 파트너로 선정했습니다. 이 파트너십은 미국 내 UFC 파이트 나이트에 중점을 두며, Hpnotiq는 옥타곤 내에서 눈에 띄는 브랜드 노출을 통해 170개국 7억 명 이상의 팬과 약 9억 5천만 가구에 도달하게 됩니다.
이번 협력에는 UFC 채널을 통한 디지털 콘텐츠 배포도 포함되며, 전 세계 3억 명 이상의 사용자에게 도달할 예정입니다. 맞춤형 소셜 시리즈 'Iconiq Moments'도 선보입니다. 이 파트너십은 2025년 5월 3일 데모인에서 열리는 UFC Fight Night: Sandhagen vs. Figueiredo에서 첫 선을 보입니다.
UFC (TKO) a annoncé un partenariat marketing pluriannuel avec Hpnotiq, faisant de la marque de liqueur bleue un Partenaire Officiel de l'UFC. Ce partenariat se concentrera sur les UFC Fight Nights aux États-Unis, où Hpnotiq bénéficiera d’une visibilité importante à l’intérieur de l’Octogone, atteignant plus de 700 millions de fans dans 170 pays et environ 950 millions de foyers.
La collaboration inclut la diffusion de contenu digital via les chaînes de l'UFC, touchant plus de 300 millions d’utilisateurs dans le monde, avec une série sociale personnalisée intitulée 'Iconiq Moments'. Ce partenariat fera ses débuts lors de l’UFC Fight Night : Sandhagen vs. Figueiredo à Des Moines, le 3 mai 2025.
UFC (TKO) hat eine mehrjährige Marketingpartnerschaft mit Hpnotiq angekündigt und macht die blaue Likörmarke zum offiziellen Partner der UFC. Die Partnerschaft konzentriert sich auf die UFC Fight Nights in den Vereinigten Staaten, bei denen Hpnotiq eine prominente Markenplatzierung im Octagon erhält und über 700 Millionen Fans in 170 Ländern sowie etwa 950 Millionen Haushalte erreicht.
Die Zusammenarbeit umfasst auch die Verbreitung digitaler Inhalte über die Kanäle der UFC, mit einer Reichweite von über 300 Millionen Nutzern weltweit, und beinhaltet eine maßgeschneiderte Social-Media-Serie namens 'Iconiq Moments'. Die Partnerschaft feiert ihr Debüt bei UFC Fight Night: Sandhagen vs. Figueiredo in Des Moines am 3. Mai 2025.
- Expanded brand visibility through UFC's massive global reach of 700M+ fans and 950M households
- Access to UFC's substantial digital audience of 300M+ users for content distribution
- Strategic presence at all US Fight Night events, enhancing domestic market exposure
- None.
Under the new agreement, Hpnotiq will become an Official Partner of UFC and will strategically activate its brand within a selection of UFC events in
"Hpnotiq is a bold, heritage brand with fresh energy — perfectly aligned with UFC's role at the center of sport and culture," said Robby Miller, Vice President, UFC Global Partnerships. "Together, we'll create moments that move beyond the Octagon and into the fabric of fan experience, lifestyle, and celebration."
"Hpnotiq has always been about bold flavor, unforgettable moments, and bringing people together—and there's no better stage for that than the UFC," said Noah Winterer, Vice President and Director of Clear Spirits at Heaven Hill Brands which owns Hpnotiq. "This partnership is more than just visibility—it's about creating epic experiences for a new generation of fans. From the Octagon to the afterparty, Hpnotiq is here to celebrate every Iconiq moment."
Branded Entitlements and Activations
As an Official Partner of UFC, Hpnotiq will receive prominent brand placement inside the world-famous Octagon® at all UFC Fight Nights in
Beyond the Octagon, UFC and Hpnotiq will collaborate to creatively engage with fans through original content that will be distributed via UFC's popular digital and social channels that reach more than 300 million users worldwide, including a custom social series entitled 'Iconiq Moments' in which UFC athletes review some of the most seminal highlights and moments from their careers.
Hpnotiq will first activate the partnership at UFC® FIGHT NIGHT: SANDHAGEN vs. FIGUEIREDO, UFC's first-ever event in
About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
About Hpnotiq
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry. Today the brand is a staple in retail stores, bars, and restaurants across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1935.
Press Contacts:
UFC
Stephanie Santos
ssantos@ufc.com
Heaven Hill Brands
Kaitlynn West
kwest@heavenhill.com
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SOURCE Heaven Hill Brands
FAQ
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