BrewDog Shakes Up RTD Shelves Across the UK with New Nostalgia-Led Wonderland Cocktails
Rhea-AI Summary
BrewDog by Tilray Brands (Nasdaq: TLRY) is launching new Wonderland ready-to-drink cocktails across the UK, starting in Sainsbury’s and online in May 2026.
The first two 200ml, 10% ABV SKUs are Pear Drop Margarita and Fizzy Toffee Apple Martini, targeting demand for nostalgic flavours.
Positive
- None.
Negative
- None.
News Market Reaction – TLRY
In the May 14 session, TLRY gained 0.73%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 12 | Product launch | Positive | -1.8% | Blue Point Brewing launched Magic Hour IPA as a 6% ABV year-round beer. |
| May 07 | Brand refresh | Positive | -1.7% | Widmer Brothers unveiled the “Stay Sunny” refresh and new beers and formats. |
| May 05 | Partnership deal | Positive | -3.6% | BrewDog signed a 12‑month partnership as official beer supplier for Underbelly. |
| May 04 | RTD expansion | Positive | -4.2% | 10 Barrel Brewing launched Clean Slate N/A cocktail and Salty Sips low‑sugar RTD. |
| Apr 30 | Product collaboration | Positive | +1.6% | SweetWater and Salt Life introduced the Livin’ Salty salt‑and‑lime lager nationwide. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent beverage and brand-launch news for TLRY has often coincided with short-term share weakness, with only one of the last five such updates seeing a positive next-day move.
Over the last few weeks, Tilray has focused on expanding and refreshing its beverage portfolio, including new beers, RTDs, and brand campaigns across Blue Point, Widmer Brothers, 10 Barrel, SweetWater, and BrewDog. Despite generally positive product news, four of the last five announcements saw next-day share declines of up to 4.22%, suggesting investors have not consistently rewarded brand and product launches. Today’s BrewDog RTD expansion fits into this ongoing beverage-platform build-out.
Key Terms
rtd technical
skus technical
ecommerce technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Introducing Pear Drop Margarita & Fizzy Toffee Apple Martini
ELLON, Scotland, May 14, 2026 (GLOBE NEWSWIRE) -- BrewDog, by Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is shaking up the ready-to-drink category with new Wonderland cocktails inspired by nostalgic flavours. Landing in Sainsbury’s and online this month, the launch initially introduces two SKUs: Pear Drop Margarita and Fizzy Toffee Apple Martini.
Designed to disrupt a category dominated by classic, predictable serves, Wonderland delivers playful, throwback-inspired flavours reimagined for a modern audience. As part of BrewDog’s commitment to innovation, the range challenges traditional cocktail conventions with bold, flavour-led serves. At
The launch taps into growing demand for nostalgic flavours, with
Alongside the new range, BrewDog is evolving the Wonderland brand with a refreshed creative platform that leans into nostalgia across flavour, visual identity and tone of voice – bringing to life the idea of “Your favourites, all grown up”.
Lauren Carrol, COO at BrewDog, said, “Wonderland is designed to stand apart in an increasingly crowded RTD market. Rather than following the same classic cocktail trends, we’re creating bold flavour experiences inspired by nostalgic sweet-shop favourites that instantly connect with consumers in a fresh and memorable way.”
She continued, “With standout branding, highly recognisable flavour cues and strong social appeal, we believe Wonderland has the potential to drive real excitement, trial and incremental growth within the category.”
The range will be supported with in-store activation in Sainsbury’s, including bold POS and sampling. This will be backed by PR, influencer activity and digital campaigns to build awareness.
Additional Wonderland flavours, including Cherry Bakewell Sour, Rhubarb & Custard Colada and Lemon Sherbet Sling, will launch across ecommerce and wider channels from May, with the existing ‘Classics’ range available until stock lasts.
About BrewDog
BrewDog has always had one mission: making people as passionate about great beer as we are. Iconic classics like Punk IPA. Crowd pleasers like Lost Lager and Wingman. Innovative brews like NanoDog. BrewDog has been brewing beer that pushes boundaries since 2007. BrewDog’s future will continue to be shaped by the three things that matter most: People, Planet and Beer. https://brewdog.com/
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
_______________________________
1 *Mintel, 2026
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information, please contact
Media: news@tilray.com
Investors: investors@tilray.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/14b5b8d2-e9b8-4e70-915e-3863b46c2ce6
https://www.globenewswire.com/NewsRoom/AttachmentNg/4e112f27-2be9-4a21-8d15-0282c9157bba
https://www.globenewswire.com/NewsRoom/AttachmentNg/6400e4e2-6c61-4447-806c-83106c11d335
