Welcome to our dedicated page for TILRAY BRANDS news (Ticker: TLRY), a resource for investors and traders seeking the latest updates and insights on TILRAY BRANDS stock.
Tilray Brands, Inc. operates as a global lifestyle and consumer packaged goods company spanning cannabis, craft beverages, hemp-based foods and wellness products. News about TLRY commonly covers product launches, brand refreshes and retail distribution across beverage and food subsidiaries such as BrewDog, 10 Barrel Brewing, SweetWater Brewing Company, Widmer Brothers Brewing and Manitoba Harvest.
Company updates also address Tilray Medical, international medical cannabis markets, Canadian adult-use and medical cannabis activity, quarterly operating results, acquisitions and capital actions. Recurring coverage links Tilray’s cannabis platform with its beverage and wellness portfolio across North America, Europe and other international markets.
Tilray Brands (NASDAQ:TLRY) and its BrewDog beer business announced a £1 million free‑pint bar tab promotion tied to the 2026 international men’s football final. If England, Scotland or the U.S. reaches the final, fans in eligible venues can claim up to two free pints.
Tilray (NASDAQ: TLRY; TSX: TLRY) reported that its BrewDog bars achieved record fan turnout and double-digit sales growth across key UK locations during the summer FIFA World Cup™ tournament. Packed, air-conditioned venues, strong food and beverage demand, and live sports viewing are driving higher match-day performance.
American craft brands SweetWater, Montauk, and Blue Point sold through initial UK allocations within days, prompting reorders. BrewDog’s Punk IPA and core range remain top sellers, while BrewDog Waterloo, the UK’s largest bar, has attracted thousands of supporters for stadium-style viewing experiences.
Breckenridge Distillery, a Tilray Brands (NASDAQ: TLRY, TSX: TLRY) subsidiary, announced a limited Single Barrel Bourbon Collection of twelve hand-selected, unblended barrels. Each expression is aged at least five years and bottled at unique proofs between 100.4 and 120.5, with MSRP of $69.99–$89.99. The collection launches in Colorado retailers on June 17, 2026, with extremely limited quantities.
Tilray Brands (NASDAQ: TLRY) has launched Hi*Ball Energy in the UK, introducing a sparkling energy water with 100mg natural caffeine, B vitamins, guarana, and ginseng per 330ml can, with no sugar, calories, or artificial sweeteners.
Hi*Ball is sold via Amazon UK and BrewDog.com in four flavours at an RSP of £1.90 per can (cases of 12). The UK debut includes a Barcode Festival appearance on July 2 and forms part of Tilray’s plan to expand the brand across Europe, the Middle East, Africa, and Asia Pacific.
Tilray (NASDAQ:TLRY) brand BrewDog launched a U.K.-wide Father’s Day 2026 campaign featuring gift-ready beer, personalised cans and bar offers. The promotion spans retail, e-commerce and BrewDog bars, aiming to make Father’s Day gifting and celebrations more distinctive for beer-loving dads.
Highlights include fan-favourite brews like Punk IPA, Lost Lager and Wingman in ready-to-gift packs, BrewDog-branded glassware and merch, plus customisable cans. In BrewDog’s U.K. bars, dads eat free all weekend, Saturday June 20 and Sunday June 21, 2026, when tables are pre-booked.
Breckenridge Distillery (NASDAQ:TLRY), part of Tilray Brands, launched Patriotic Reserve Bourbon Whiskey, a limited-release blend honoring Independence Day and America’s upcoming 250th anniversary. The 86-proof, high-rye bourbon is crafted with U.S.-sourced grains and Rocky Mountain water and targets celebrations and gifting for veterans and active-duty service members.
The 750ml release is available at national retailers and for home delivery where permitted, at an MSRP of $34.99–$39.99.
Tilray Brands (NASDAQ: TLRY) unit BrewDog USA announced summer soccer watch parties and fan events across its U.S. bars, centered on the global 2026 summer tournament. Key hubs include BrewDog Las Vegas and Ohio locations in Columbus, New Albany, and Cleveland with drink specials and giveaways.
Breckenridge Brewery (Nasdaq: TLRY), part of Tilray Brands, launched a Colorado-wide soccer celebration for this summer’s major international tournament. Fans can enjoy watch parties, foosball competitions, trivia, limited-release WC Kölsch, match-day food and drink specials, and soccer-themed merchandise across its taprooms and select partner locations.
Tilray Brands (NASDAQ: TLRY) announced a summer-long soccer celebration from 10 Barrel Brewing and Pub Beer across the Pacific Northwest.
Fans in Bend, Boise, and Portland can enjoy watch parties, in-pub activations, limited-edition packaging, branded merch, sweepstakes, and game-day experiences tied to a global soccer tournament.
Tilray Brands (NASDAQ: TLRY) is launching Shock Top’s ‘Shocking Upsets’ beer rebate promotion tied to this summer’s major international soccer tournament.
From June 28–July 19, 2026, legal-drinking-age fans in participating states may receive a rebate on Shock Top purchases when a team ranked 21st or lower defeats a top-10 ranked team, subject to official rules and conditions.