Shock Top’s Bold New Hard Iced LiiT Tea is Here

Rhea-AI Summary

Shock Top, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has launched Shock Top LiiT Hard Iced Tea nationwide. This new product boasts a 9% alcohol content and is available in three flavors: Original, Peach Tea, and Raspberry Tea. The beverage is designed to extend the summer feeling into the fall season, targeting occasions like tailgates and bonfires.

LiiT Hard Iced Tea is now available in 19.2-ounce single cans, with 12-ounce 12-pack variety packs set to hit stores in early October. Ryan Workman, Brand Director at Shock Top, emphasizes the product's bold and refreshing nature, positioning it as a standout among fall releases. The company aims to provide consumers with a high-alcohol content option to keep the party going as summer transitions into fall.

Positive

• Launch of new high-alcohol content (9% ABV) product line
• Nationwide distribution of LiiT Hard Iced Tea
• Expansion of product portfolio with three new flavors

Negative

• None.

LiiT Hard Iced Tea is Now Available Nationwide in 19.2-ounce Cans

PORTLAND, Ore., Sept. 26, 2024 (GLOBE NEWSWIRE) -- The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is excited to introduce its latest innovation: Shock Top LiiT Hard Iced Tea. With a robust 9% alcohol content by volume, this hard iced tea is designed to keep the good times rolling, even as the days get shorter.

This isn’t your grandma’s iced tea. Shock Top’s LiiT packs a punch with bold flavors and a refreshing twist that’s perfect for those who aren’t quite ready to let go of summer. Think of it as your new go-to companion for all things fall – from tailgates to bonfires – LiiT is the beverage that’ll keep your spirits high as temperatures drop.

Launching nationwide today, Shock Top LiiT Hard Iced Tea will be available in Original, Peach Tea, and Raspberry Tea flavors. Customers can now snag it in stores in 19.2-ounce single cans and 12-ounce 12-pack variety packs starting in early October. If you are squeezing every last bit of sun rays and good times that are left of the summer season, LiiT is here to ensure you do it with a kick.

“LiiT is bold, refreshing, and stands out during fall releases. We’re making sure our fans have the perfect drink to extend their summers,” says Ryan Workman, Brand Director at Shock Top.

Shock Top LiiT is here to remind everyone that just because summer is over doesn’t mean the fun has to be. So, grab a can, raise it high, and let’s keep the party going.

21+ Only. Always enjoy responsibly. The Shock Top Company. Portland, OR

About The Shock Top Company
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience on social @shocktop on Facebook, Instagram, and X.

About Tilray Brands 

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

For more information:  

Andrea Green, Senior PR Account Manager 
andrea.green@rygr.us 

Tilray Brands Media: news@tilray.com

For investor inquiries, please contact: investors@tilray.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b05520c9-1e5f-4be5-9b63-97d0b78c57e8

FAQ

What is the alcohol content of Shock Top's new LiiT Hard Iced Tea?

Shock Top's new LiiT Hard Iced Tea has a 9% alcohol content by volume.

In what flavors is Shock Top LiiT Hard Iced Tea available?

Shock Top LiiT Hard Iced Tea is available in Original, Peach Tea, and Raspberry Tea flavors.

When will Shock Top LiiT Hard Iced Tea 12-pack variety packs be available?

Shock Top LiiT Hard Iced Tea 12-pack variety packs will be available in stores starting in early October.

What sizes are available for Shock Top's new LiiT Hard Iced Tea?

Shock Top's new LiiT Hard Iced Tea is available in 19.2-ounce single cans and will be available in 12-ounce 12-pack variety packs.

Which company owns Shock Top, the brand behind LiiT Hard Iced Tea?

Shock Top, the brand behind LiiT Hard Iced Tea, is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY).