SweetWater Brewing and Zoo Atlanta Celebrate 18 Years of Collaboration with a Special Edition Beer
SweetWater Brewing Company, a subsidiary of Tilray Brands (NASDAQ: TLRY), has announced the continuation of its 18-year partnership with Zoo Atlanta, marking one of the brewery's longest-standing collaborations. To commemorate this milestone, SweetWater has launched a limited-edition beer called 'Pink Flamboyance Lager', inspired by Zoo Atlanta's flamingos.
The new pink-colored beer features smooth floral notes with a fresh finish and will be exclusively available at Zoo Atlanta and the SweetWater Taproom. This seasonal release represents the shared commitment to conservation and community between the Southeast's largest craft brewer and the iconic Atlanta zoo.
SweetWater Brewing Company, una filiale di Tilray Brands (NASDAQ: TLRY), ha annunciato la prosecuzione della sua partnership di 18 anni con Zoo Atlanta, segnando una delle collaborazioni più durature del birrificio. Per celebrare questo traguardo, SweetWater ha lanciato una birra in edizione limitata chiamata 'Pink Flamboyance Lager', ispirata ai fenicotteri dello Zoo di Atlanta.
La nuova birra di colore rosa presenta delicate note floreali con un finale fresco ed è disponibile esclusivamente presso Zoo Atlanta e il SweetWater Taproom. Questa uscita stagionale rappresenta l'impegno condiviso per la conservazione e la comunità tra il più grande birrificio artigianale del Sudest e il celebre zoo di Atlanta.
SweetWater Brewing Company, una subsidiaria de Tilray Brands (NASDAQ: TLRY), ha anunciado la continuidad de su asociación de 18 años con Zoo Atlanta, marcando una de las colaboraciones más duraderas de la cervecería. Para conmemorar este hito, SweetWater ha lanzado una cerveza de edición limitada llamada 'Pink Flamboyance Lager', inspirada en los flamencos de Zoo Atlanta.
La nueva cerveza de color rosa presenta suaves notas florales con un final fresco y estará disponible exclusivamente en Zoo Atlanta y en el SweetWater Taproom. Este lanzamiento estacional representa el compromiso compartido con la conservación y la comunidad entre la cervecería artesanal más grande del Sureste y el emblemático zoológico de Atlanta.
SweetWater Brewing Company는 Tilray Brands (NASDAQ: TLRY)의 자회사로서, Zoo Atlanta와 18년간 이어온 파트너십을 계속한다고 발표했습니다. 이는 양사 간 가장 오래된 협력 중 하나입니다. 이 기념비적인 순간을 축하하기 위해 SweetWater는 Zoo Atlanta의 홍학에서 영감을 받은 한정판 맥주 'Pink Flamboyance Lager'를 출시했습니다.
새로운 분홍색 맥주는 부드러운 꽃 향과 상쾌한 마무리가 특징이며, Zoo Atlanta와 SweetWater Taproom에서만 독점적으로 판매됩니다. 이번 시즌 한정 출시 제품은 미국 남동부 최대의 크래프트 맥주 양조장과 상징적인 애틀랜타 동물원 간의 보존 및 지역사회에 대한 공동의 헌신을 나타냅니다.
SweetWater Brewing Company, filiale de Tilray Brands (NASDAQ : TLRY), a annoncé la poursuite de son partenariat de 18 ans avec Zoo Atlanta, marquant l'une des collaborations les plus durables de la brasserie. Pour célébrer cet anniversaire, SweetWater a lancé une bière en édition limitée appelée 'Pink Flamboyance Lager', inspirée des flamants roses du Zoo d'Atlanta.
Cette nouvelle bière rose présente des notes florales douces avec une finale fraîche et sera disponible exclusivement au Zoo d'Atlanta et au SweetWater Taproom. Cette sortie saisonnière représente l'engagement commun en faveur de la conservation et de la communauté entre le plus grand brasseur artisanal du Sud-Est et le célèbre zoo d'Atlanta.
SweetWater Brewing Company, eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), hat die Fortsetzung ihrer 18-jährigen Partnerschaft mit dem Zoo Atlanta bekannt gegeben – eine der langjährigsten Kooperationen der Brauerei. Zur Feier dieses Meilensteins hat SweetWater ein limitiertes Bier namens 'Pink Flamboyance Lager' auf den Markt gebracht, das von den Flamingos im Zoo Atlanta inspiriert ist.
Das neue, rosa gefärbte Bier besticht durch sanfte florale Noten und einen frischen Abgang und ist exklusiv im Zoo Atlanta sowie im SweetWater Taproom erhältlich. Diese saisonale Veröffentlichung steht für das gemeinsame Engagement für Naturschutz und Gemeinschaft zwischen dem größten Craft-Bier-Brauer im Südosten und dem ikonischen Zoo in Atlanta.
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Introducing ‘Pink Flamboyance Lager’ – A Tribute to Zoo Atlanta’s Iconic Flamingos
ATLANTA, May 29, 2025 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY) is thrilled to extend their partnership with Zoo Atlanta for an 18th year, making it one of the longest running partnerships in the SweetWater’s history. Adding a splash of color to summer with its latest limited-edition brew, Pink Flamboyance Lager, marks a true collaboration between the two iconic Atlanta brands. Inspired by the elegance and playful spirit of the flamingoes at Zoo Atlanta, this crisp and refreshing beer blends smooth floral notes with a fresh, lively finish. And yes—it’s actually pink.
Crafted for warm-weather sipping, Pink Flamboyance Lager celebrates the beauty of Atlanta’s iconic flock with a brew as distinctive as its namesake. Whether enjoyed at Zoo Atlanta or the SweetWater Taproom, this seasonal exclusive promises a unique drinking experience that pairs perfectly with sunshine and good vibes.
"As a brewery that thrives on creativity and connection with our hometown, we wanted to craft a beer that mirrors the flair and fun of Atlanta’s iconic zoo and its flamingoes," said Carrie Shafir, East Coast Senior Brand Director. "The result is Pink Flamboyance Lager, a beer that’s as fresh and eye-catching as the birds themselves."
“For 18 years, Zoo Atlanta and SweetWater Brewing have shared a commitment to conservation and community, and we couldn’t be more excited to celebrate that partnership with Pink Flamboyance,” said Jennifer Smith, Chief Operating Officer for Zoo Atlanta. “This limited-edition brew is a tribute to the vibrant spirit of our iconic flamingos and the incredible journey we’ve shared with SweetWater. Cheers to 18 years and to many more ahead!”
Pink Flamboyance is this summer's must-try brew, available only at Zoo Atlanta and the SweetWater Taproom. Enjoy a pint and raise a glass.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses its community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b3f53bd8-5375-4ed2-9db9-12de863007c2
FAQ
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