TILRAY BRANDS INC Stock Price, News & Analysis

Tilray Brands (TLRY) has announced the launch of XMG Atomic Sours, a new line of cannabis-infused beverages and gummies. The product line includes two beverages (Cherry Blasted Lime and Foggy Peaches) and two gummies (Very Berry Rocket and Cherry Blasted Lime). Each beverage contains 10mg THC, 10mg CBG, and Guarana extract providing 30mg of naturally occurring caffeine, featuring fast-acting nano-emulsified THCA diamonds. The key-shaped gummies also contain 10mg of nano-emulsified THC and 10mg of CBG each, made with plant-based pectin. The products are now available nationwide at select retailers.

Tilray Brands (NASDAQ: TLRY) has announced a comprehensive rebrand of its Shock Top craft beer line, featuring a new visual identity and expanded marketing strategy. The transformation includes a redesigned Wedgehead icon with a lightning bolt symbol, refreshed packaging, and an enhanced product lineup starting with Belgian White and seasonal varieties like Cosmic Berry, Mango Island Wheat, Lemonade Shandy, and Twisted Pretzel.

The brand has secured notable college partnerships with the University of Florida, University of Missouri, and University of Colorado, targeting stadium experiences and tailgates. The initiative aims to capitalize on consumer preference for above-premium options, with plans for paid media, social media campaigns, and expanded partnerships to attract both existing fans and new consumers.

Blue Point Brewing Co., a Tilray Brands (NASDAQ: TLRY) craft beer brand, has announced the re-release of its Delayed Pilsner in the New York City market. The beer, specifically crafted for commuters facing transit delays, features a blend of floral and spicy hops with subtle apple and lemon-lime aromas, balanced by honey notes from a creamy malt body.

The product is now available in 16oz cans at transit hubs throughout the Metro New York area and select retailers. The can design draws inspiration from the delayed signs commonly seen on Penn Station's departure board.

10 Barrel Brewing, a Tilray Brands craft beer brand, has launched NA Apocalypse IPA, a non-alcoholic version of their popular Apocalypse IPA. The new beverage maintains the original's bold, hop-driven flavor profile featuring pine, citrus, and tropical notes, but without alcohol content.

Brian Hughes, West Coast Brand Director at Tilray Beverages, emphasizes that this new offering is designed for consumers who want the full IPA experience without alcohol. The product demonstrates the company's commitment to meeting diverse consumer preferences in the craft beer market.

NA Apocalypse IPA is now available in 6-packs of 12 oz. cans and can be purchased at 10 Barrel Taprooms, select restaurants, bars, and retailers.

Widmer Brothers Brewing, a Tilray Brands (NASDAQ: TLRY) craft beer brand, launches '40 Years of Cheers' campaign to celebrate its 40th anniversary in Portland, Oregon. The celebration features the re-release of four iconic beers throughout 2025, starting with Altbier, their first beer from 1984.

The German-style Altbier, known for its amber color and roasted finish, represents the brewery's humble beginnings in Portland's Pearl District. Three more classic beers will be re-released throughout the year, each representing a different decade of the brewery's history.

These -edition brews will be available at select Portland establishments including:

• Nob Hill Bar & Grill
• Dublin Pub
• Spirit of '77
• Jolly Roger West
• Tom's Bar
• John's Market - Multnomah & Powell

Terrapin Beer, a Tilray Brands (NASDAQ: TLRY) craft beer brand, announces a continued partnership with Orvis as part of their Terraprint environmental initiative. The collaboration, which began in 2024, combines both companies' commitment to sustainability and outdoor adventure.

The partnership features three sweepstakes running through April 2025, offering prizes including Orvis gear packages and a guided Chattahoochee River experience. As part of the collaboration, the brands developed Quality Hooch Ale, with a portion of proceeds supporting the Chattahoochee Riverkeeper's conservation efforts.

Additionally, Terrapin Beer will celebrate its 23rd Anniversary on May 10th, 2025, at their Athens, GA brewery. The event will feature live music by Sunny Ortiz, specialty beers, food trucks, and local vendors, with early bird tickets available until April 26th.

Breckenridge Distillery, a Tilray Brands (NASDAQ: TLRY) spirits brand, has announced the permanent addition of its Cognac Cask Finish Whiskey to its cask finish line. Following a release in 2022, the whiskey will be available in Colorado with planned national expansion.

The 96-proof whiskey, priced at $59.99, is aged in Cognac barrels for over two years, featuring tasting notes of sweet red apple, brandied fruit, caramel, and bourbon rye spice. The product has received notable recognition, including Gold at the World Whiskies Awards for Best American Blended Release, Double Gold at the 2023 San Francisco World Spirits Competition, and 95 points at the 2023 New York International Spirits Competition.

Tilray Brands (NASDAQ: TLRY) has announced the launch of Cruisies, a new line of ready-to-drink cocktails through its U.S. beverage division. The initial product lineup features three variants: Blood Orange Vodka Soda, Golf Tea, and Cuba Libre, each with 6% ABV and packaged in 4-packs of 12-oz cans.

The products are currently available at retailers and on-premise accounts across Long Island, New York, with plans to expand beyond the Northeast region in fall 2025. Tilray Beverages aims to leverage its distribution network for expansion, with new products expected in 2026.

Tilray Medical, a division of Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), has launched its first medical cannabis edibles in Australia with the introduction of Good Supply Pastilles. The sugar-free and vegan-friendly pastilles are available in three varieties:

• Good Supply Pastilles THC10 (Strawberry)
• Good Supply Pastilles THC10 CBD10 (Pineapple)
• Good Supply Pastilles CBD20 (Raspberry)

The products are available in 60-pack quantities through Tilray Direct or local medical cannabis distributors. This expansion reinforces Tilray's position as a leading provider of EU-GMP certified medical cannabis, currently offering THC and CBD products across more than 20 countries and supporting medical trials globally.