Toyota Motor Stock Price, News & Analysis

Toyota (NYSE:TM) launched a bilingual holiday campaign on Dec 3–4, 2025 featuring two TV spots: "The Holiday Job" (English) and "Running Late" (Spanish). The campaign debuted during NBCUniversal's Rockefeller Center specials and will run across broadcast, streaming, cinema, and digital platforms through December, with additional airings on Sunday Night Football (Dec 7, 14, 21) and placement on Hulu, Disney+, Netflix, Peacock and more.

Toyota highlighted its long partnership with Boys & Girls Clubs of America, noting >$40M invested to date, and donated $215,000 and a 2025 Tundra to support the organization's work. The Toyotathon December Sales Event runs through Jan 5, 2026.

Toyota (NYSE:TM) published its 2025 North American Environmental Sustainability Report on December 3, 2025, summarizing progress across Carbon, Circular Economy, Water and Biodiversity in the U.S., Canada and Mexico.

Key disclosed results include 83% of Toyota and Lexus models offered with an electrified option, a 32% reduction in Scope 1 & 2 GHG vs FY2019, >75% cut in on-site single-use plastics, 15% water consumption decline in FY2025 vs FY2024 (40% vs FY2020), and an added 6,185 acres of pollinator habitat (20,616 acres total since 2022).

Toyota (NYSE:TM) announced a $912 million investment on Nov 18, 2025 to expand U.S. hybrid production and create 252 new manufacturing jobs across five plants in West Virginia, Kentucky, Mississippi, Tennessee and Missouri. Key actions include adding hybrid-compatible engine machining and assembly lines, three new production lines in Tennessee, a new cylinder head line in Missouri, and bringing hybrid-electric Corolla assembly to Mississippi. Several expansions begin production in 2027 with some capacity increases specified for 2027–2028.

Toyota (NYSE:TM) began battery production at a new $13.9 billion plant in Liberty, North Carolina on Nov. 12, 2025, its first battery facility outside Japan.

The 1,850-acre site can reach 30 GWh annual capacity with 14 production lines, and is expected to create up to 5,100 U.S. jobs. Toyota also committed an additional up to $10 billion in U.S. investment over five years, bringing total U.S. investment to nearly $60 billion. Batteries will supply Camry HEV, Corolla Cross HEV, RAV4 HEV and a future U.S.-built 3-row BEV.

Toyota (NYSE:TM) unveiled the Scion 01 Concept on Nov. 4, 2025 — a purpose-built side-by-side (SXS) off-road concept developed by Toyota's North America team and CALTY design. The vehicle pairs a high-output turbocharged four-cylinder hybrid (derived from Toyota trucks) delivering over 300 horsepower with a Silent Mode for EV-only trail driving. Features include exceptional suspension articulation, balanced track width, a nimble footprint, and a first-of-its-kind FIA-compliant cage compatible with SCORE and FIA standards. The Scion 01 is a concept only and will be shown at the 2025 SEMA Show.

Toyota (NYSE:TM) is exhibiting at the 2025 SEMA Show in Las Vegas (Central Hall, Booth 22200) under the theme "Powered by Possibility." The immersive Powertrain Paddock showcases specialty builds across gasoline, hybrid, plug-in hybrid, battery-electric and hydrogen fuel-cell powertrains.

Key displays include the bZ Time Attack Concept EV, Tacoma H2-Overlander Concept, Turbo Trail Cruiser resto-mod, Scion 01 side-by-side concept, RAV4 GR SPORT PHEV prototype body kit and curated Genuine, TRD and AAP accessories.

Toyota (NYSE:TM) unveiled the all‑new 2026 RAV4 arriving as a 100% electrified lineup with Hybrid and Plug‑in Hybrid (PHEV) choices across three designs and seven grades.

Key specs: PHEV up to 52‑mile all‑electric range, 324 net combined hp PHEV output, up to 41 MPG combined (PHEV) and up to 44 MPG combined (Hybrid FWD). Hybrid AWD delivers 236 net combined hp. MSRP starts in the low $30,000s (Hybrid FWD). Hybrid models arrive December 2025; PHEV models arrive spring 2026. New tech includes a 12.3" digital cluster, Toyota Safety Sense 4.0, onboard 5G, and the Arene software platform.

Toyota (NYSE:TM) launched the 2026 Toyota bZ with driving range and performance improvements plus expanded charging access and connectivity as the model reaches dealers Oct. 2025.

Key consumer changes: more than 25,000 additional NACS plugs available via the Tesla Supercharger Network, standard NACS inlet and Plug & Charge for 2026 BEVs, complimentary NACS adapters for 2023–25 bZ4X owners starting in November 2025, and Apple Maps EV Routing support for all 2023‑newer Toyota BEVs via Apple CarPlay.

Toyota (NYSE:TM) will debut an enhanced Toyota Audio Multimedia system in the all-new 2026 RAV4 on Oct. 13, 2025, before wider rollout.

Key features include AT&T 5G connectivity, Automotive Grade Linux platform with Woven Arene SDK, customizable widget-based home screen on 10.5- or 12.9-inch displays, faster on-device "Hey Toyota" voice assistant, full-screen navigation in the digital gauge cluster, built-in Drive Recorder, EV Domain for PHEV controls and integrated streaming (SiriusXM 360L and optional Spotify) with Remote Connect enhancements.