Welcome to our dedicated page for Toyota Motor news (Ticker: TM), a resource for investors and traders seeking the latest updates and insights on Toyota Motor stock.
Toyota Motor Corporation (NYSE: TM) generates frequent news across manufacturing, electrification, technology, and community engagement, making its news flow highly relevant for investors and industry followers. Company announcements from Toyota Motor North America highlight U.S. sales performance, product updates, and major investments, while also reflecting Toyota’s broader role in the automobile manufacturing and manufacturing sectors.
Recent news includes detailed 2025 U.S. sales results from Toyota Motor North America, where electrified vehicles represented 47.0% of total sales volume and 30 electrified options were available between the Toyota and Lexus brands. Other releases describe significant U.S. manufacturing investments, such as a $912 million program across plants in West Virginia, Kentucky, Mississippi, Tennessee, and Missouri to increase hybrid capacity and add hybrid-electric Corollas to the production lineup.
News coverage also follows Toyota’s move into U.S. battery manufacturing. A dedicated release announces the start of production at Toyota’s Liberty, North Carolina battery plant, described as the company’s first and only battery plant outside Japan and its eleventh U.S. plant. Additional stories focus on product and technology developments, including the sixth-generation RAV4, which will be offered only as hybrid or plug-in hybrid models, and the 2026 Toyota bZ battery electric vehicle with expanded DC fast charging access and Plug & Charge capability.
Beyond products and factories, Toyota’s news stream features marketing campaigns, concept vehicles such as the Scion 01 Concept, and community initiatives like the Driving Possibilities STEM education program and partnerships with organizations such as Music Will and Boys & Girls Clubs of America. This mix of operational, financial, technology, and social impact news provides a broad view of Toyota’s activities. For ongoing updates on TM-related developments, this news page aggregates company press releases and other coverage in one place.
Toyota (NYSE:TM) concluded a U.S. tour partnership with Latin Grammy winning singer-songwriter ELA Taubert on March 4, 2026, capping the run with a fan‑voted pop‑up finale in Las Vegas. The collaboration featured the Band Cruiser and interactive Toyota Music Den activations at major-city shows.
The activation aimed to showcase Toyota's music discovery efforts by creating intimate fan experiences, pre-show activities, giveaways, and branded moments across tour stops including Los Angeles and New York.
Toyota (NYSE:TM) and Lexus have partnered with Treehouse to simplify home Level 2 EV charger purchase and installation for 2026 and newer BEV and PHEV buyers. Treehouse offers virtual scoping with 48-hour quote capability, project management, vetted electricians, permitting support, and single-visit hardware installation.
All 2026+ BEVs and PHEVs include a dual-voltage 120V/240V cable (7.7 kW max); Toyota provided dual-voltage cables from 2024 (BEV) and 2026 (PHEV). Warranties: three years (Toyota cable), four years (Lexus cable); Treehouse offers a two-year installation warranty.
Toyota (NYSE:TM) will debut the all-new 2026 C-HR battery electric compact SUV in U.S. dealerships in March 2026. Key specs include 338 net combined hp, a 74.7-kWh battery, up to an EPA-estimated 287 miles range (SE), and a manufacturer's suggested retail price starting at $37,000 (excl. dealer fees).
The C-HR features standard AWD, a 14-inch touchscreen, NACS fast-charging access, 10–80% DC fast charge in about 30 minutes under ideal conditions, and two grades: SE and XSE.
Toyota (NYSE:TM) unveiled the 2026 all-electric bZ Woodland, a rugged AWD SUV arriving March 2026 with a 375-hp dual-motor powertrain, EPA-estimated range up to 281 miles, 74.7 kWh battery, NACS DC fast-charging (10–80% in ~30 minutes*), 3,500-lb towing and MSRP from $45,300.
Interior utility includes 74.3 cu ft cargo, 14-inch touchscreen, SofTex seating, and a Premium grade with JBL audio and ventilated seats.
Toyota (NYSE:TM) unveiled the all-new 2027 Highlander, its first U.S.-assembled three-row battery-electric vehicle. The Highlander offers seating for up to seven, standard BEV powertrains across XLE and Limited grades, and manufacturer-estimated ranges up to 320 miles on 95.8-kWh AWD models.
Key production notes: assembled in Georgetown, Kentucky; batteries sourced from Toyota Battery Manufacturing North Carolina (a $13.9 billion plant) and a U.S. supplier partner. Sales begin late 2026 into early 2027; MSRP to be announced.
Toyota (NYSE:TM) debuts two 30-second Super Bowl LX spots on Feb. 6, 2026 featuring the all-new 2026 RAV4 and Team Toyota athletes. The ads—"Superhero Belt" and "Where Dreams Began"—use origin-story storytelling to spotlight family moments and athletes Puka Nacua, Oksana Masters and Bubba Wallace.
The campaign includes game-week activations in San Francisco, on-site Super Bowl Experience exhibits, and a post-game media flight to extend reach.
Toyota (NYSE:TM) brings the Glow Up Classic to Super Bowl LX (Feb 4, 2026), spotlighting high school female athletes in a black-light flag football exhibition and pairing the activation with two Super Bowl ads and season-long NFL FLAG support.
Toyota says it supports 300,000 players via dealers, will donate to the 49ers Foundation for permanent field lighting, and will celebrate youth FLAG athletes at NFL Honors on Feb 5, 2026.
Toyota (NYSE: TM) recognizes its Team Toyota Winter Olympic and Paralympic athletes and Toyota U.S. Ski & Snowboard athlete ambassadors ahead of major international competition on Jan. 29, 2026.
Toyota highlights long-standing NGB partnerships, TRD equipment collaborations with para athletes, and notes company scale: ~64,000 North America employees, ~1,800 dealerships, and nearly 49 million vehicles assembled.
Toyota (NYSE:TM) announced the fourth-generation Tacoma was named Truck of Texas by the Texas Auto Writers Association for a second consecutive year (2026).
The Tacoma posted its best-selling year ever in 2025, has been the top midsize pickup in the U.S. for 21 years, and features the i-FORCE MAX hybrid with 326 hp and 465 lb.-ft. torque.
Toyota (NYSE:TM) will ship a next-generation Toyota Audio Multimedia navigation system built with Mapbox, debuting in the all-new 2026 RAV4 and planned to roll out to future Toyota models in North America, Europe, Australia, and New Zealand.
The system runs on Toyota's Arene platform, uses Mapbox Studio for custom map styling, supports dynamic lighting, textures, and shadows, and introduces a first-for-lineup full-screen map in the Digital Meter. Mapbox SDKs enable over-the-air updates to deliver navigation improvements directly to vehicles.