Toyota Motor Stock Price, News & Analysis

Toyota (TM) has announced its return as the official automotive sponsor of the 2025 Concacaf Gold Cup, marking its fifth consecutive partnership with the tournament. The company is launching a marketing campaign featuring its truck lineup - Tundra, Tacoma, and 4Runner - alongside three Mexican soccer legends: Jared Borgetti, Pavel Pardo, and Oribe Peralta. The campaign includes broadcast spots, digital content, and social media activations. The tournament runs from June 14 to July 6 across 14 stadiums in 11 cities in the U.S. and Canada, featuring 15 Concacaf national teams plus Saudi Arabia. Toyota will host Fan Zone activities at venues, offering vehicle displays, games, music, and photo opportunities with soccer legends and the Gold Cup Trophy. The campaign was developed by Conill, Toyota's Hispanic marketing partner.

Howler Brothers, an Austin-based outdoor apparel brand, has announced a significant collaboration with Toyota's Land Cruiser brand. The limited-edition collection represents Howler Brothers' largest co-branded capsule to date, featuring apparel and accessories that blend both brands' design elements. The collaboration draws inspiration from Howler Brothers' Costa Rican heritage and early adventures using vintage Land Cruisers. The collection includes various items such as t-shirts, tech polos, jackets, hoodies, shorts, and accessories like snapback hats and patches. The partnership aims to celebrate both brands' commitment to exploration and craftsmanship, with products designed for diverse outdoor activities including camping, fly fishing, and surfing.

Toyota (TM) has announced a year-long partnership with Latin GRAMMY-winning Colombian pop artist Ela Taubert. The collaboration includes Toyota being the presenting sponsor of Taubert's upcoming U.S. tour, which coincides with her debut album 'Preguntas A Las 11:11'. The partnership kicked off at the Sueños Music Festival in Chicago, where Taubert performed at the Toyota Music Den (TMD) alongside other emerging artists.

As part of the partnership, Taubert will be featured in Toyota projects throughout the year, including becoming the first Latin artist on 'Sounds of the Road', an exclusive performance and interview series presented by Toyota and SiriusXM®. The collaboration also included vehicle activations featuring the Land Cruiser and Prius Prime plug-in at the TMD space.

Toyota has unveiled the all-new 2026 RAV4, marking its 6th generation with significant upgrades and electrification. The new lineup features 100% electrified powertrains, offering both Hybrid (HEV) and Plug-in Hybrid (PHEV) options. The vehicle will be available in three distinct styles - Core, Sport, and Rugged - across seven grades, including a new Woodland grade and the first-ever GR SPORT model.

Key highlights include enhanced power outputs with PHEV models reaching up to 320 hp and an increased all-electric range of 50 miles. HEV models now feature Toyota's 5th generation hybrid system, delivering 236 hp for AWD models and 226 hp for the new FWD option. The 2026 RAV4 also introduces Toyota's Arene software platform, enabling Toyota Safety Sense 4.0 and a new multimedia system. The vehicle will be available at U.S. dealerships later in 2025.

Toyota has unveiled the 2026 bZ Woodland, a rugged all-electric SUV with 375 horsepower and an estimated range of 260 miles. The vehicle features standard All-Wheel Drive with X-MODE, 3,500-pound towing capacity, and 8.3 inches of ground clearance. The bZ Woodland comes equipped with a 74.7-kWh lithium-ion battery and NACS charging port, capable of 10-80% charging in around 30 minutes.

Notable features include a 14-inch touchscreen, SofTex-trimmed seating, Toyota Safety Sense 3.0, and optional Premium Package with JBL audio and panoramic roof. The vehicle will be available in early 2026 as Toyota's third BEV offering, joining the refreshed bZ small SUV and all-new C-HR compact crossover.

Toyota unveils the 2026 C-HR Battery Electric Vehicle (BEV), a powerful compact crossover with 338 horsepower and an estimated 290-mile range. Built on Toyota's e-TNGA platform, this all-wheel-drive vehicle features a 74.7 kWh battery and can achieve 0-60 mph in about 5 seconds. The C-HR offers fast-charging capability, reaching 10-80% charge in approximately 30 minutes using NACS charging stations. Available in SE and XSE grades, it comes standard with a 14-inch touchscreen, Toyota Safety Sense 3.0, and up to 25.4 cubic feet of cargo space. Key features include dual wireless chargers, regenerative braking paddle shifters, and premium interior options. The vehicle marks Toyota's 20th electrified model and is expected to arrive at U.S. dealerships in 2026.

Toyota has unveiled its 2026 bZ electric SUV with significant improvements over its predecessor. The vehicle features up to 314 miles of range on the XLE FWD Plus model, representing a 25% increase from the previous 252-mile range. The new model comes with two battery options: 74.7-kWh and 57.7-kWh, and includes a NACS charging port with Plug & Charge capability.

Performance upgrades include 50% more horsepower in AWD models (338 hp), enabling 0-60 MPH in 4.9 seconds. The vehicle features a redesigned exterior, new 14-inch touchscreen, and customizable ambient lighting. Available in XLE and Limited grades with FWD or AWD options, the 2026 Toyota bZ is expected to arrive at dealerships in the second half of 2025.

Toyota (TM) has achieved a significant environmental milestone as its Mississippi Experience Center received LEED Platinum certification, making it one of only five facilities in Mississippi to earn this highest distinction. The 15,000-square-foot facility, opened in June 2022, showcases Toyota's environmental commitment through four key areas:

The center features a solar farm generating 7,000+ kilowatt hours monthly, strategic building placement for natural light utilization, and LED fixtures reducing light usage by 50%. Water conservation includes a 5,000-gallon underground tank for rainwater harvesting. The facility incorporates a bio-retention pond for natural water filtration and biodiversity support, while following circular economy principles through reclaimed materials usage and waste minimization during construction.

The facility serves as both an educational center for Toyota's principles and offers public tours of its manufacturing plant, where 2,400 employees produce the Toyota Corolla.

Toyota (TM) has unveiled the 2026 Corolla Cross with significant updates to both hybrid and gas-powered models. The refresh features new front fascia designs, with a color-matched grille for hybrid models and a rugged design for gas versions. Interior upgrades include a new 10.5-inch touchscreen and reconfigured console. The hybrid variant offers 196 HP with 42 MPG combined rating and standard AWD, while gas models deliver up to 32 MPG combined. Notable additions include Cavalry Blue exterior paint, new 18-inch wheel options, and enhanced tech features. The vehicle will be assembled in Huntsville, Alabama and available in three grades for both hybrid (S, SE, XSE) and gas (L, LE, XLE) versions. All models come standard with Toyota Safety Sense 3.0 and will arrive at dealerships later this year.