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Toyota Motor (NYSE:TM) has announced its continued participation in the 2025 Rebelle Rally, the longest competitive off-road navigation rally in the United States for all-women teams. In a first for Toyota, the company is fielding an external team featuring Rachelle Croft, co-founder of XOVERLAND and CEO of The Overland Collective, alongside co-driver Taylor Pawley, who previously won the rally together in 2019.

The event will take place from October 8-18, 2025, covering a 2,500-kilometer course through Nevada and California. Toyota will continue to send 12 internal team members to compete and returns as the presenting sponsor of the live event webcast for the fourth consecutive year.

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Positive

  • Toyota's continued commitment to supporting women in motorsports through Rebelle Rally participation
  • Partnering with experienced and successful external team (Croft/Pawley - 2019 rally winners)
  • Fourth consecutive year as presenting webcast sponsor, expanding event visibility

Negative

  • None.

News Market Reaction 1 Alert

-1.23% News Effect

On the day this news was published, TM declined 1.23%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

In the news release, Toyota Charts Course for the 2025 Rebelle Rally, issued 15-Jul-2025 by Toyota Motor North America over PR Newswire, we are advised by the company that in the first subhead and second paragraph, Rachelle Croft's title has been corrected, and additional information on the Overland Collective has been provided in the second paragraph. The complete, corrected release follows:

Toyota Charts Course for the 2025 Rebelle Rally

  • Co-founder of XOVERLAND and CEO of the Overland Collective, Rachelle Croft to enter rally in Toyota vehicle with co-driver Taylor Pawley
  • Toyota continues to send 12 team members to compete in rally
  • Presenting sponsor of the event's Live Webcast for fourth consecutive year

THREE FORKS, Mont., July 15, 2025 /PRNewswire/ -- This past weekend at the XOVERLAND Ranch, Toyota Motor North America (Toyota) announced the renewal of its participation in the Rebelle Rally, the longest competitive off-road navigation rally in the United States known for featuring all-women two-person teams. For 2025, Toyota is fielding a team from outside the company, a first for the company, while continuing to send 12 internal team members to compete. Additionally, Toyota is returning as presenting sponsor of the live event webcast for the fourth consecutive year.

For its first-ever external team, Toyota is proud to back Rachelle Croft—co-founder of  XOVERLAND and CEO of The Overland Collective, which includes XOVERLAND, Expedition Portal, Overland Journal, and the XOVERLAND Ranch—and her driving partner Taylor Pawley as they make their triumphant return to Rebelle Rally 2025. Croft and Pawley previously clinched first place overall in the 2019 event, showcasing their exceptional off-road skills and teamwork. Croft, known for her extensive experience in overlanding and her fearless approach to adventure driving, navigated the rugged terrain with precision. Pawley, with her navigational skills and strategic acumen, complemented Croft's driving, guiding the team to victory.

"We are thrilled to work with Rachelle and Taylor, who have demonstrated their passion for off-roading both on the course and outside of it," said Samantha Barber, senior manager of production engineering at Toyota and multi-year participant in the Rebelle Rally. "Following their example of pushing boundaries and embracing new challenges is an inspiration to us, and we are excited to see our own engineers join this year's event to test the performance of our vehicles in the tough course of Rebelle Rally."

As the presenting webcast partner, Toyota will help bring the excitement of the 2025 Rebelle Rally to fans worldwide through an online live-coverage platform. The coverage provides remote viewers with a more immersive experience of the competition, including the various teams' challenges and triumphs as the rally progresses.

Rebelle Rally takes place from October 8-18, 2025, over a 2,500-kilometer course laid through the stunning terrain and deserts of Nevada and California, putting drivers' and co-drivers' grit, navigation, and off-road skills to the test.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Contact
Olivia Boisineau-Beckett
Mobility Communications
734-834-0885
Olivia.boisineau-beckett@toyota.com 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-charts-course-for-the-2025-rebelle-rally-302505736.html

SOURCE Toyota Motor North America

FAQ

When is the 2025 Toyota Rebelle Rally and how long is the course?

The 2025 Rebelle Rally takes place from October 8-18, 2025, covering a 2,500-kilometer course through Nevada and California.

Who will represent Toyota (TM) in the 2025 Rebelle Rally?

Toyota will field an external team featuring Rachelle Croft (XOVERLAND co-founder) and Taylor Pawley, along with 12 internal Toyota team members.

What is Toyota's role in the 2025 Rebelle Rally?

Toyota is fielding both external and internal teams, and serving as the presenting sponsor of the live event webcast for the fourth consecutive year.

Who are Rachelle Croft and Taylor Pawley in the Toyota Rebelle Rally team?

Rachelle Croft is the co-founder of XOVERLAND and CEO of The Overland Collective. Together with Taylor Pawley, they won first place overall in the 2019 Rebelle Rally.
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