Toyota Motor Stock Price, News & Analysis

Toyota has launched the "Says So Much" campaign for the all-new 2023 Toyota Crown, highlighting its striking design and performance. The campaign aims to resonate with customers aspiring to stand out and achieve milestones. Directed by Rachel McDonald, the campaign features a :30 spot showcasing the Crown's bold aesthetics, premium comfort, and hybrid powertrains. The Toyota Crown will be available in three grades, starting at $39,950, and includes advanced features such as an audio multimedia system and optional 21-inch wheels. The vehicle will hit dealerships in early 2023.

Toyota Motor North America (TM) reported a 9.6% decline in U.S. sales for 2022, totaling 2,108,458 vehicles. However, Q4 2022 showed a 13.1% increase, with December sales up 3.5%. TM maintained its leadership in electrified vehicles, with 504,016 sold, representing 24% of total sales. Toyota's investment in North Carolina will reach $3.8 billion to produce batteries, creating 2,100 jobs. Best-selling models projected include Camry and RAV4, while the company aims to remain the top retail brand for the 11th consecutive year.

Toyota Motor North America and Oncor Electric Delivery have initiated a pilot project focusing on vehicle-to-grid (V2G) technology, marking Toyota's first utility agreement for EV charging in the U.S. This collaboration aims to enhance customer and grid benefits by allowing energy flow from Toyota's battery electric vehicles back onto the electric grid. The research will leverage Oncor's microgrid in Dallas and is expected to improve EV charging infrastructure and accelerate carbon neutrality efforts. A V2G pilot project is planned for 2023, utilizing BEVs in homes and businesses within Oncor's service area.

Toyota has launched its holiday advertising campaign with the debut of "Like No One's Watching," a touching ad emphasizing acts of kindness. The spot aired during NBC's "Christmas in Rockefeller Center" and tells the story of Clara, who spreads joy by helping others. Another bilingual ad, "The Search," centers on a girl and her grandfather's adventure to find Santa. Toyota is also supporting teachers by providing essential supplies to under-resourced schools, impacting over 15,000 students. The ads will be featured on various platforms throughout December.

The 2023 Toyota Prius Prime was unveiled at the Los Angeles Auto Show, showcasing an all-new sporty design and a significant increase in zero-emission driving range by over 50% from the previous model. Equipped with advanced technology, the Prius Prime features a larger lithium-ion battery and enhanced hybrid systems, achieving up to 220 hp and a 0-60 mph time of 6.6 seconds. The model emphasizes Toyota's commitment to carbon neutrality with its new "Beyond Zero" badge and introduces various connectivity features, including a 12.3-inch multimedia touchscreen. Pricing and availability will be announced in early 2023.