Toyota Motor Stock Price, News & Analysis

Toyota announces the debut of the first-ever Toyota Sit-Ski, designed for U.S. Paralympics Alpine Skiing, developed by Toyota Racing Development USA. The monoski will be used by Paralympic medalists Laurie Stephens and Andrew Kurka at the Beijing 2022 Paralympic Winter Games. This initiative reflects Toyota's commitment to mobility and inclusivity. The company has invested in technology and engineering to create the Sit-Ski, which offers enhanced performance for athletes. In addition, Toyota has provided substantial support to U.S. Paralympic athletes through the Toyota U.S. Paralympic Fund.

Toyota has launched 'Driving Possibilities,' committing $110 million to enhance education and community engagement across the U.S. This initiative, part of the Toyota USA Foundation, targets PreK-12 education and aims to improve access to career opportunities. It builds on the success of a new STEM school in West Dallas, focusing on innovative educational programs and key community needs, such as food insecurity and job training. The effort includes partnerships with local organizations and a phased rollout nationwide to prepare the workforce of the future.

EVgo Inc. has entered a commercial agreement with Toyota Motor North America to offer drivers of the new Toyota bZ4X battery electric SUV one year of complimentary charging at EVgo’s nationwide network of public fast chargers. This partnership, aimed at enhancing the EV ownership experience, marks a significant move in fostering EV adoption across the U.S. EVgo operates over 800 charging locations and plans to deploy approximately 16,000 fast charging stalls by 2027.

In 2022, Toyota introduced the 2023 bZ4X electric SUV, partnering with EVgo to enhance customer experience by providing one year of unlimited complimentary charging at EVgo’s network of fast charging stations. This collaboration aims to support Toyota's goal of electrifying 70% of its fleet by 2030, ensuring customers have convenient access to charging while they shop or conduct errands. EVgo operates over 800 fast charging locations powered by 100% renewable energy, making it a leader in clean transportation.

Toyota has launched its largest U.S. marketing campaign, "Born For This," for the all-new 2022 Tundra, a robust truck designed for quality and durability. Highlighting key features like the standard 3.5L twin-turbo V6 engine with up to 389 horsepower and a maximum towing capacity of 12,000 pounds, the campaign integrates multicultural marketing strategies. The Tundra's creative spots include outdoor adventures and stylish city life, targeting diverse audiences across various platforms, including NBC's Winter Games and social media. The Tundra will be available in different grades, with specific models hitting dealerships in spring.

Toyota launched the all-new 2022 Tundra in their second Big Game ad titled "The Joneses," featuring stars like Tommy Lee Jones, Leslie Jones, Rashida Jones, and Nick Jonas. The 60-second ad showcases Tundras racing through rugged terrain, emphasizing performance and excitement. Lisa Materazzo, VP of Marketing, highlighted this launch as Toyota's biggest U.S. campaign. Additionally, viewers saw another spot titled "Born to Lend a Hand" which features real-life brothers Brian and Robin McKeever, underscoring the theme of determination. Toyota aims to strengthen its brand visibility during major events.

Toyota has announced a $90 million investment in its U.S. manufacturing facilities, with $73 million allocated for its West Virginia plant and $17 million for Tennessee. This funding will boost hybrid transaxle production capacity to 600,000 units annually and enable the assembly of 120,000 rear motor stators per year. The West Virginia plant's total investment has now exceeded $2 billion. Toyota aims to offer an electrified option across its entire lineup by 2025, contributing to its carbon neutrality goals.

Toyota Motor North America (TM) will air a 60-second ad titled "Brothers" during the Big Game on February 13, 2022. The ad features real-life brothers Brian and Robin McKeever, showcasing their inspiring journey as athletes amidst Brian's vision loss due to Stargardt Macular Degeneration. The story emphasizes determination and support, culminating in their success with ten Paralympic medals. The ad reflects Toyota's commitment to the Olympic and Paralympic Movement and celebrates the spirit of perseverance.