Toyota and Kids In Need Foundation Launch Fourth Annual Big Summer Giveback, Surpassing $5.6M in Donations

Rhea-AI Summary

Toyota (NYSE:TM) and Kids In Need Foundation (KINF) have launched their fourth annual Big Summer Giveback initiative, surpassing $5.6 million in total donations since 2022. The program has supported over 200,000 students through KINF's Supply A Student program, which provides backpacks with essential school supplies to underserved schools.

The 2025 campaign aims to reach 77,000 students and features increased dealer participation, with 57 Toyota dealerships pledging individual $10,000 contributions to their local communities. From August 1 to September 2, 2025, Toyota will donate $3.00 to KINF for every eligible oil change with tire rotation at participating Toyota Service Centers.

Positive

• Total donations have reached $5.6 million since program inception in 2022
• Program has supported over 200,000 students with essential school supplies
• 57 Toyota dealerships pledging additional $10,000 each in local support
• 2025 campaign expected to reach 77,000 students

Negative

• None.

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Nationwide effort to support educational equity reaches 200,000+ students, with local dealership engagement driving impact in underserved communities

LITTLE CANADA, Minn., July 29, 2025 /PRNewswire/ -- Kids In Need Foundation (KINF) and Toyota (NYSE:TM) are proud to announce the launch of their fourth annual Big Summer Giveback, a nationwide initiative dedicated to leveling the educational playing field by equipping students in under-resourced schools with essential school supplies in time for back-to-school.

Since its launch in 2022, the Big Summer Giveback has continued to grow, carried by the collective commitment of Toyota and its nationwide dealership network. Over the past four years, the initiative has generated more than $5.6M in donations and supported over 200,000 students through KINF's Supply A Student program.

Supply A Student, one of KINF's flagship programs, delivers backpacks filled with essential school supplies directly to students in schools where 70% or more of the students are eligible for free or reduced-price meals through the National School Lunch Program (NSLP). By removing barriers to learning, the program fosters equal access to quality education and directs support where it's needed most.

The 2025 Big Summer Giveback is set to reach over 77,000 students, providing them with brand-new backpacks, ensuring they return to school prepared, confident, and ready to learn.

"We're proud to partner with Toyota for a fourth consecutive year," said Corey Gordon, CEO of Kids In Need Foundation. "This continuing collaboration makes a meaningful difference for students and teachers in underserved communities. By ensuring students have the supplies they need to start the school year prepared, we're helping to both ease the burden on teachers, as well as supporting equal access to the tools and resources necessary for a quality education."

This year also marks a new milestone: over 57 Toyota dealerships are going beyond national efforts by individually pledging $10,000 in direct support to their local communities. This underscores the program's goal of being national in scale and local in impact.

From Aug. 1 to Sept. 2, 2025, Toyota will also donate $3.00 to KINF for every eligible oil change with a tire rotation purchased at participating Toyota Service Centers. Customers will also have the opportunity to further support students through online donations at www.kinf.org/toyota.

"Joining forces with KINF for the fourth annual Big Summer Giveback is a testament to Toyota's dedication to community support," said Mark Nazario, Vice President of Integrated Customer Experience at Toyota Motor North America. "Toyota is excited to see a substantial increase in dealer participation and contributions to KINF this year, setting a new record since the program began in 2022. This initiative not only underscores our commitment to education but also demonstrates how collective efforts can transform lives and create lasting change in the communities we serve".

To learn more about the Big Summer Giveback and how this partnership is driving positive change in local communities, visit www.kinf.org/toyota.

For more information about how you can support KINF and its programs, please visit www.kinf.org

About Kids In Need Foundation:
Kids In Need Foundation (KINF) works to create equitable learning spaces by distributing supplies and resources to teachers and students in underserved schools, where 70% or more of students qualify for free or reduced-cost meals through the National School Lunch Program (NSLP). By investing in teachers and students, our programs deliver focused, practical solutions that advance educational equity. For more information, visit kinf.org and connect with us on Facebook, Instagram, LinkedIn, and Twitter: @KidsInNeed.

About Toyota:
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company's 2021 U.S. sales were electrified. To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.ToyotaNewsroom.com.

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SOURCE Kids In Need Foundation

FAQ

How much has Toyota's Big Summer Giveback program donated since 2022?

The program has generated more than $5.6 million in donations since its launch in 2022.

How many students will Toyota's 2025 Big Summer Giveback program support?

The 2025 Big Summer Giveback is set to reach over 77,000 students with brand-new backpacks and school supplies.

What is Toyota's donation structure for the 2025 Big Summer Giveback?

Toyota will donate $3.00 to KINF for each eligible oil change with tire rotation at participating Toyota Service Centers from August 1 to September 2, 2025.

How many Toyota dealerships are participating with additional local support?

57 Toyota dealerships are individually pledging $10,000 in direct support to their local communities.

What schools qualify for Toyota and KINF's Supply A Student program?

The program supports schools where 70% or more of students are eligible for free or reduced-price meals through the National School Lunch Program.