Taylor Morrison is Paying Mortgages for Homeowners in Need this Holiday Season
Taylor Morrison (NYSE: TMHC) launched the limited‑edition Build Joy Gingerbread House Kit on Nov. 5, 2025, partnering with Freed's Bakery to raise mortgage relief funds for homeowners in need.
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Taylor Morrison (NYSE: TMHC) launched the limited‑edition Build Joy Gingerbread House Kit on Nov. 5, 2025, partnering with Freed's Bakery to raise mortgage relief funds for homeowners in need.
For every kit sold the company will donate $1,000 to a third‑party nonprofit that provides mortgage assistance. Kits ship nationwide while supplies last and are available at TMBuildJoy.com. Taylor Morrison noted its Build Joy program began in 2017 and has donated approximately $260,000 across nine years. The initiative responds to elevated foreclosure filings in early 2025 and holiday financial pressures.
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News Market Reaction – TMHC
On Nov 5, the day this news came out, TMHC closed 0.39% below the previous close.
Data tracked by StockTitan Argus for the Nov 5 session.
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America's Most Trusted® Homebuilder Partners with Las Vegas Staple Freed's Bakery to Create a DIY Gingerbread House Kit that Gives Back
More than 93,000 homeowners filed for foreclosure nationally in the first quarter of 2025, an 11 percent increase from the previous quarter in 20241. Additional research suggests this spike in filings early in the year is often fueled by financial pressures that build up during the holiday season.
That's why, this year, Taylor Morrison is taking action. For every Build Joy Gingerbread House Kit purchased, the home builder will donate
"The holidays are a reminder of the joy and celebrations that take place at home," said Sheryl Palmer, Chairman and CEO of Taylor Morrison. "But holidays can also bring added financial stresses for many, which is why we're turning something as nostalgic as decorating a gingerbread house into real, lasting support for families in need."
The Build Joy Gingerbread House kits are available for nationwide shipping (while supplies last) starting Nov. 5 and can be purchased at TMBuildJoy.com.
Each kit includes freshly baked gingerbread panels, icing, and festive candies for decorating, perfect for creating sweet holiday memories with family and friends.
"When the Taylor Morrison team approached us for this collaboration, we were instantly excited," said Max Jacobson-Fried, owner of Freed's Bakery. "Building a gingerbread house around the holidays is such a comforting experience that truly makes people feel at home and we're thrilled that the Build Joy Gingerbread House kits will not only provide people with that feeling but lets them be part of helping others keep their homes."
Established in 2017, Taylor Morrison's annual Build Joy program brings its team members' holiday-inspired philanthropic initiatives to life. Throughout the nine years of the program Taylor Morrison has donated approximately
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1 ATTOM's Foreclosure Activity Report
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