Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising

Rhea-AI Summary

T-Mobile (NYSE:TMUS) has announced a strategic partnership with Blis, integrating T-Mobile Advertising Solutions' app ownership and engagement data into Blis's omnichannel demand-side platform (DSP). This integration makes Blis the only omnichannel DSP combining T-Mobile's US-based app insights with real-world movement patterns and verified transactions.

The partnership aims to enhance audience targeting capabilities by connecting real-world behavior with digital intelligence in a privacy-focused way. Marketers can now reach new customers in ID-limited environments, improve targeting efficiency, and measure full-funnel impact from awareness to sales lift. The collaboration represents a significant advancement in privacy-first advertising solutions, offering advertisers expanded visibility into premium environments while providing deeper audience intent signals.

Positive

• First-of-its-kind integration combining T-Mobile's app data with real-world movement patterns
• Enhanced audience targeting capabilities in ID-limited environments
• Access to premium first-party data for improved advertising efficiency

Negative

• None.

NEW YORK, Sept. 10, 2025 /PRNewswire/ -- Blis, the omnichannel demand-side platform built for precision at scale, today announced the launch of T-Mobile Advertising Solutions' app ownership and app engagement data within the Blis platform. The integration gives advertisers access to one of the most accurate and powerful datasets in digital marketing, redefining how brands discover and activate high-value audiences.

Blis becomes the only omnichannel DSP that combines T-Mobile's US-based app insights data with real-world movement patterns and verified transactions – layering the strongest predictors of consumer behavior into a complete online and offline view. Powered by Blis' non-ID-reliant proprietary technology, advertisers can now identify, reach, and convert high-value audiences with greater accuracy, scale, and efficiency.

With this integration and Blis's advanced technology, marketers can:

• Reach new customers competitors can't: Unlock addressability across every impression, even in ID-limited environments.
• Eliminate wasted spend: Improve efficiency by targeting high-intent audiences most likely to convert.
• Prove full-funnel impact: Measure incremental outcomes from awareness to visits to sales lift.

"The future of advertising lies in connecting real-world behavior with digital intelligence in a privacy-focused way," said Andrea Zapata, Vice President of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising Solutions. "By bringing our premium first-party data and insights into Blis' platform, we're creating a differentiated model for audience discovery and activation – one that makes advertising dollars work harder and every impression count."

A next-gen advertising offering

Blis has always focused on delivering precision at scale, helping advertisers understand how audiences behave in the real world, predict what they'll do next, and reach them across every screen. By incorporating T-Mobile's high-intent behavioral data, Blis now enhances this foundation with national-scale insights into mobile behavior, sharpening audience discovery and enriching omnichannel activation.

As advertisers seek durable alternatives in a privacy-first landscape, T-Mobile Advertising Solutions and Blis are committed to investing in future-proof solutions that deliver full-funnel outcomes that matter most to brands and agencies.

"Most platforms are limited to a shrinking slice of the digital ecosystem as signal loss and fragmentation accelerate," said Alex Boras, President Blis. "By uniting T-Mobile's app insights with movement and purchase data, we expand visibility into premium environments while unlocking deeper signals of audience intent. This gives advertisers the clarity and performance edge to drive unparalleled outcomes."

To learn more about T-Mobile Advertising Solutions, go to https://www.t-mobile.com/advertising-solutions

To learn more about Blis, go to: https://www.blis.com

About Blis
Blis is the only omnichannel DSP that unites telco data, real-world movement patterns, and transactions to deliver a complete view of the consumer. Powered by T-Mobile and built for precision at scale, Blis' omnichannel platform helps marketers map the full purchase journey – from impression to transaction – and expand their audience reach, driving incremental results across every screen.

Founded in the UK in 2004 with U.S. headquarters in New York, Blis employs over 300 global employees across 14 offices in 11 countries.

About T-Mobile  

T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and indisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com.

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SOURCE Blis

FAQ

What is the new partnership between T-Mobile (TMUS) and Blis?

T-Mobile has integrated its Advertising Solutions' app ownership and engagement data into Blis's omnichannel demand-side platform, making Blis the only DSP combining T-Mobile's app insights with real-world movement patterns and verified transactions.

How will T-Mobile's partnership with Blis benefit advertisers?

Advertisers can now reach new customers in ID-limited environments, improve targeting efficiency, and measure full-funnel impact from awareness to sales lift, while accessing premium first-party data for better audience targeting.

What unique capabilities does the T-Mobile and Blis integration offer?

The integration offers a unique combination of T-Mobile's US-based app insights with real-world movement patterns and verified transactions, providing deeper audience intent signals and expanded visibility into premium environments.

How does the T-Mobile and Blis partnership address privacy concerns?

The partnership focuses on connecting real-world behavior with digital intelligence in a privacy-focused way, offering future-proof solutions that deliver full-funnel outcomes while respecting user privacy.