NASDAQ Listed TNL Mediagene Launches English Edition of Pan-Asian Retail Media Network (RMN) Trends White Paper, Expands Global Reach

Rhea-AI Summary

TNL Mediagene (NASDAQ: TNMG) has released the English edition of its '2025 Pan-Asian Retail Media Network (RMN) Trends White Paper', expanding upon its existing Chinese and Japanese versions. The comprehensive report is a collaborative effort between the company's three brands: INSIDE, Digiday Japan, and Ad2.

The white paper analyzes the growing RMN market, with global ad spending projected to reach $140 billion by 2024. In Taiwan alone, the retail media market was estimated at NT$70 billion in 2023 according to DMA. The report provides insights into Taiwan's digital marketing trends, Japan's RMN landscape including Digital Out-of-Home (DOOH) advertising, and real-world case studies demonstrating RMN's effectiveness.

Positive

• Global market expansion through multi-language white paper release
• Strategic positioning in $140B projected RMN market by 2024
• Strong presence in Taiwan's NT$70B retail media market

Negative

• Japanese version only available through paid articles

NEW YORK and TOKYO and TAIPEI, Taiwan, March 6, 2025 /PRNewswire/ -- NASDAQ: TNMG – TNL Mediagene, a leading digital media and marketing technology company listed on NASDAQ, today announced the release of the English edition of its "2025 Pan-Asian Retail Media Network (RMN) Trends White Paper," significantly expanding its global reach. Following the transformative impact of Google's search-driven advertising and Meta's social media dominance, RMNs are emerging as the next major wave in digital advertising. To further solidify its position as a thought leader in media, technology, and digital marketing intelligence, INSIDE, Digiday Japan, and Ad2, the three brands under TNL Mediagene, have launched this comprehensive white paper, building upon the previously released Chinese and Japanese editions. This English edition is designed to offer unparalleled access to the dynamic Asian RMN landscape to a broader international audience.

This white paper is a collaborative effort by TNL Mediagene's influential brands: INSIDE, Digiday Japan, and Ad2.

• INSIDE: Provides in-depth analysis of Taiwan's digital marketing trends and the evolving retail media ecosystem.
• Digiday Japan: Offers expertise on Japan's RMN landscape, including Digital Out-of-Home (DOOH) advertising and emerging trends.
• Ad2: A pioneering force in digital advertising, presents real-world case studies showcasing RMN's effectiveness for high-value audiences.

This collaboration delivers exclusive, actionable insights for those seeking to understand and capitalize on the Asian RMN market.

Capturing the Explosive Growth of Asian RMN
With eMarketer projecting global RMN ad spending to reach $140 billion by 2024, and Taiwan's retail media market alone estimated at NT$70 billion in 2023 by DMA, the potential for growth in Asia is immense. This white paper serves as an essential guide for businesses aiming to navigate and leverage this burgeoning sector.

INSIDE, Digiday Japan, Ad2, and TNL Mediagene aims to leverage this release to expand its global reach and provide valuable insights to those seeking opportunities in the Asian RMN sector.

The "2025 Pan-Asian RMN Trends White Paper" is now available in English, Chinese, and Japanese. Download now to gain a strategic edge in the next digital advertising revolution:

• English Version
• Chinese Version（"Log in/Register" as an INSIDE member to download for free.)
• Japanese Version（Available for download from paid articles.）

About TNL Mediagene

TNL Mediagene(NASDAQ: TNMG), a Cayman Islands-registered company, is the product of the May 2023 merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two leading, independent digital-media groups. Its business includes original and licensed media brands in Chinese, Japanese and English, across a range of subjects, including news, business, technology, science, food, sports and lifestyle; AI-powered advertising and marketing technology platforms in demand by agencies; and e-commerce and creative solutions. It takes pride in its political neutrality, its reach with younger audiences, and its quality. The company has about 550 employees across Asia, with offices in Japan, Taiwan and Hong Kong.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

 

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SOURCE TNL Mediagene

FAQ

What is the projected global RMN ad spending by 2024 according to TNL Mediagene's white paper?

According to eMarketer data cited in TNMG's white paper, global RMN ad spending is projected to reach $140 billion by 2024.

How large is Taiwan's retail media market as reported in TNMG's 2025 white paper?

According to DMA figures cited in the white paper, Taiwan's retail media market was estimated at NT$70 billion in 2023.

What languages is TNL Mediagene's 2025 RMN Trends White Paper available in?

The white paper is available in three languages: English, Chinese, and Japanese.

Which brands collaborated on TNMG's 2025 Pan-Asian RMN Trends White Paper?

The white paper was created through collaboration between INSIDE, Digiday Japan, and Ad2, all brands under TNL Mediagene.