Sales are Underway at New Waterfront Townhome Community by Toll Brothers, 400 Lake at Asbury Park, in New Jersey
Rhea-AI Summary
Toll Brothers (NYSE:TOL) announced that sales are underway at 400 Lake at Asbury Park, a new waterfront townhome community in Asbury Park, New Jersey, with a sales center open at 400 Cookman Avenue.
Homes include 3- and 4-story townhomes, 2–4 bedrooms, 2.5–3.5 bathrooms, 1–2 car garages, 1,625–2,108+ sq ft, and pricing starting at $1.19 million. Move-in ready homes available for Spring occupancy. Contact (844) 834-5263 or visit TollBrothers.com/NJ for details.
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Key Figures
Market Reality Check
Peers on Argus
Core peers like NVR, PHM, DHI, LEN, and TMHC show gains of 1.25%–2.63%, similar to TOL’s 2.74% move, but the momentum scanner flags only one sector peer (CVCO up 4.04%), suggesting today’s action is more company-specific than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | New condo community | Positive | +0.7% | Launch of Outlook at The Station luxury condos in Sunnyvale, California. |
| Feb 02 | New townhome project | Positive | +0.7% | Announcement of Summercrest gated townhome community in Estero, Florida. |
| Feb 02 | Future townhome launch | Positive | +0.7% | Planned Altair Ridge townhome community in Orion Township, Michigan for summer 2026. |
| Jan 30 | High-end community opening | Positive | -1.8% | Opening of Toll Brothers at HighPoint gated community in Scottsdale, Arizona. |
| Jan 30 | Model home opening | Positive | -1.8% | Grand opening of model home in Emberly community in Alpharetta, Georgia. |
Recent community-opening announcements have produced mixed reactions: three late-January/early-February updates saw modest gains around 0.69%, while two similarly positive launch headlines coincided with declines of about 1.75%.
Over the last week, Toll Brothers has repeatedly highlighted expansion of its luxury footprint across multiple states. On Jan 30, it opened sales at HighPoint in Scottsdale with homes from $1.6 million and a model home in Georgia starting at $1.22 million, which coincided with a -1.75% move. On Feb 2, three separate new community announcements in California, Florida, and Michigan were followed by roughly 0.69% gains, framing today’s Asbury Park launch as part of a steady growth pipeline.
Market Pulse Summary
This announcement adds another high-end community, 400 Lake at Asbury Park, to Toll Brothers’ growing portfolio, with prices starting at $1.19 million and coastal New Jersey positioning. Recent history shows multiple new community launches across states, alongside strong fiscal 2025 results, including $10.8 billion in home sales revenue and 25.6% gross margin. Investors may watch for absorption rates, pricing power, and consistency of demand across these new luxury projects.
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ASBURY PARK, N.J., Feb. 05, 2026 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, today announced that sales are underway at 400 Lake at Asbury Park, a brand-new community of waterfront townhomes in Asbury Park, New Jersey. The Toll Brothers Sales Center, located at 400 Cookman Avenue in Asbury Park, is now open.
400 Lake at Asbury Park features 3- and 4-story modern townhomes with open floor plans and rooftop terraces with ocean and lake views. Located just a few blocks from the shoreline, the community offers residents easy access to beachfront activities including historic boardwalk shops and a vibrant restaurant and nightlife scene.

Home shoppers can choose from four brand-new home designs ranging from 1,625 to 2,108+ square feet. These luxury townhomes offer 2 to 4 bedrooms, 2.5 to 3.5 bathrooms, and 1- to 2-car garages. Pricing starts at
“400 Lake at Asbury Park offers a unique opportunity to live in a vibrant coastal community while enjoying the high-quality craftsmanship and luxury design that Toll Brothers is known for,” said Jill Sarcia, Division President of Toll Brothers in New Jersey. “Home shoppers won’t want to miss the opportunity to own a beautiful home in this iconic location just steps from the shore.”
Residents of 400 Lake at Asbury Park will enjoy a convenient location just steps to Wesley Lake, Asbury Park Beach, and the historic Asbury Park Boardwalk featuring shopping, dining, and entertainment, including renowned music venues, The Stone Pony and The Wonder Bar. The community is also within walking distance to the restaurants and shops along Cookman Avenue.

Home shoppers will experience one-stop shopping at the Toll Brothers Design Studio. The Design Studio allows customers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants. Move-in ready and quick move-in homes with designer-appointed features are also available in the community, allowing home buyers the opportunity to move into their new dream home this Spring. For more information on 400 Lake at Asbury Park, home shoppers are invited to call (844) 834-5263 or visit TollBrothers.com/NJ.
About Toll Brothers
Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded in 1967 and became a public company in 1986 with common stock listed on the New York Stock Exchange under the symbol “TOL.” Toll Brothers builds new homes and communities in over 60 markets across the United States, serving first-time, move-up, active-adult, and second-home buyers. The Company also operates its own architectural, engineering, mortgage, title, land development, smart home technology, landscape, and building components manufacturing businesses.
Toll Brothers was named the #1 Most Admired Home Builder in Fortune magazine’s 2026 list of the World’s Most Admired Companies®, the ninth year the Company has achieved this honor. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.
From Fortune, ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/f78e0e1e-8c59-4304-b0b5-8e5480ca5b03
https://www.globenewswire.com/NewsRoom/AttachmentNg/140a0ed0-e71d-461b-a4c1-5e85ba4e50be
Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)