Top Win International (Nasdaq: SORA) Officially Becomes AsiaStrategy, Now Accepting Bitcoin for Luxury Watches
Top Win International (Nasdaq: SORA), formerly trading as TOPW, has officially rebranded to AsiaStrategy and will trade under the new ticker symbol SORA on Nasdaq. The company announced two significant changes effective August 22, 2025: a corporate rebranding including a new company logo, and the implementation of Bitcoin payment acceptance for its luxury watch business.
This strategic transformation aims to position AsiaStrategy as a digitally-enabled luxury brand, combining traditional luxury retail with innovative payment solutions.
Top Win International (Nasdaq: SORA), in precedenza quotata come TOPW, si è ufficialmente rinominata AsiaStrategy e dal Nasdaq sarà negoziata con il nuovo simbolo SORA. La società ha annunciato due cambiamenti rilevanti con effetto dal 22 agosto 2025: il rebranding aziendale, comprensivo di un nuovo logo, e l'introduzione dell'accettazione di pagamenti in Bitcoin per il suo business di orologi di lusso.
Questa trasformazione strategica mira a posizionare AsiaStrategy come un marchio di lusso digitalmente potenziato, integrando la vendita tradizionale di beni di lusso con soluzioni di pagamento innovative.
Top Win International (Nasdaq: SORA), anteriormente cotizada como TOPW, se ha renombrado oficialmente como AsiaStrategy y cotizará en Nasdaq bajo el nuevo símbolo SORA. La compañía anunció dos cambios importantes, vigentes desde el 22 de agosto de 2025: un rebranding corporativo con un nuevo logotipo y la implementación de la aceptación de pagos en Bitcoin para su negocio de relojes de lujo.
Esta transformación estratégica busca posicionar a AsiaStrategy como una marca de lujo potenciada digitalmente, combinando la venta tradicional de lujo con soluciones de pago innovadoras.
Top Win International (Nasdaq: SORA)는 이전 티커 TOPW에서 공식적으로 사명을 AsiaStrategy로 변경했으며, 나스닥에서 새로운 티커 심볼 SORA로 거래될 예정입니다. 회사는 2025년 8월 22일부로 두 가지 주요 변경 사항을 발표했습니다: 새로운 회사 로고를 포함한 기업 리브랜딩과 고급 시계 사업에 대한 비트코인 결제 도입입니다.
이번 전략적 전환은 AsiaStrategy를 전통적인 럭셔리 소매와 혁신적인 결제 솔루션을 결합한 디지털 기반 럭셔리 브랜드로 자리매김시키는 것을 목표로 합니다.
Top Win International (Nasdaq: SORA), anciennement cotée sous le sigle TOPW, a officiellement changé de nom pour AsiaStrategy et sera cotée au Nasdaq sous le nouveau symbole SORA. La société a annoncé deux changements importants prenant effet le 22 août 2025 : un rebranding incluant un nouveau logo, et la mise en place de paiements en Bitcoin pour son activité de montres de luxe.
Cette transformation stratégique vise à positionner AsiaStrategy comme une marque de luxe renforcée numériquement, alliant la distribution traditionnelle du luxe à des solutions de paiement innovantes.
Top Win International (Nasdaq: SORA), zuvor unter dem Ticker TOPW gehandelt, firmiert offiziell als AsiaStrategy und wird an der Nasdaq unter dem neuen Tickersymbol SORA gehandelt. Das Unternehmen kündigte zwei bedeutende Änderungen mit Wirkung zum 22. August 2025 an: ein Unternehmensrebranding einschließlich eines neuen Logos sowie die Einführung der Akzeptanz von Bitcoin-Zahlungen für sein Luxusuhren-Geschäft.
Diese strategische Neuausrichtung zielt darauf ab, AsiaStrategy als eine digital unterstützte Luxusmarke zu positionieren, die klassischen Luxushandel mit innovativen Zahlungslösungen verbindet.
- Integration of Bitcoin payments shows technological innovation and adaptation to digital trends
- Strategic rebranding could enhance market visibility and positioning in the luxury sector
- Potential volatility risks from accepting cryptocurrency payments
- Rebranding might cause temporary customer confusion and brand recognition challenges
Hong Kong, Aug. 22, 2025 (GLOBE NEWSWIRE) -- Top Win International Limited (Nasdaq: SORA) has changed its corporate name to AsiaStrategy, effective on Nasdaq under the ticker SORA. The rebrand includes a new company logo to be announced, marking a new chapter in the company’s growth and strategic direction.
In conjunction with the rebrand, AsiaStrategy has begun accepting Bitcoin as payment for its luxury watch business, reinforcing the company’s commitment to innovation and the integration of digital assets in consumer transactions.
The official name change and Bitcoin adoption were implemented on Friday, August 22, 2025, signaling AsiaStrategy’s evolution into a forward-looking, digitally-enabled luxury brand.
About AsiaStrategy
AsiaStrategy (formerly Top Win International Limited) (Nasdaq: SORA) is a premier Hong Kong-based company specializing in the trading, distribution, and retail of luxury watches from renowned international brands. Operating through its subsidiary, Top Win International Trading Limited, AsiaStrategy serves a global B2B network of distributors, independent dealers, and retail sellers. Headquartered in Wan Chai, Hong Kong, and incorporated in 2001, Top Win International Trading Limited strives to deliver excellence in the luxury timepiece market. Commencing in May 2025, AsiaStrategy has ventured into the Web3 ecosystem and digital assets will be an additional focus of its future business direction.
Forward-Looking Statements
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, the Company’s plans to enter the digital asset market, proposed partnerships with third-parties, and related business transformations. Forward-looking statements are subject to risks and uncertainties that could cause actual outcomes to differ materially from those expressed herein. Such risks include, but are not limited to, uncertainties related to market conditions, regulatory developments, the completion of the contemplated transactions, and other factors described in the “Risk Factors” section of the Company’s filings with the SEC. The Company undertakes no obligation to update any forward-looking statements, except as required by applicable law.
Media Contact
AsiaStrategy Corporate Communications
Email: contact@asiastrategy.io
Phone: +852 2815 7988
FAQ
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