Turning Point Brands, Inc. reports news around its branded consumer products portfolio, including Zig-Zag smoking accessories, Stoker’s products, and Modern Oral nicotine offerings such as FRE nicotine pouches. Company updates commonly cover segment sales trends, gross profit, adjusted EBITDA, guidance, and the allocation of commercial resources across legacy tobacco-related brands and white pouch products.
Recurring developments also include regular common stock dividends, earnings conference calls, investor communications, and brand marketing partnerships for FRE. Recent product-related announcements have centered on sports and retail activations that expand the visibility and distribution of TPB’s modern oral portfolio among adult nicotine consumers.
ALP Pouch (TPB) sponsored driver Riley Herbst at the South Point 400 NASCAR Cup Series playoff race on October 4, 2026.
The Las Vegas Motor Speedway event marked ALP Pouch's first NASCAR sponsorship with Herbst. Its branding appeared on his No. 35 Toyota Camry XSE for 23XI Racing, firesuit and crew polos. Herbst finished 18th, completing all 267 laps.
Turning Point Brands (TPB) appointed Executive Chairman David E. Glazek as Chief Executive Officer effective October 1, 2026, succeeding Graham Purdy, who is stepping down for personal reasons unrelated to any disagreement with the company.
The company reaffirmed its full-year 2026 Modern Oral gross sales guidance of $330 million to $350 million and net sales guidance of $260 million to $270 million. Turning Point Brands also tightened its 2026 EBITDA guidance range to $70 million to $80 million, narrowing the prior $70 million to $90 million range, assuming no margin benefit from onshoring manufacturing until 2027 and continued elevated freight costs. Glazek highlighted the company’s strong balance sheet, brand portfolio and long-term growth opportunity in the white pouch category.
Turning Point Brands (TPB), through its ALP nicotine pouch brand, has been named Official Nicotine Pouch Partner of Matchroom Boxing, securing category exclusivity across three major UK and Ireland events starting 5 September 2026.
ALP, launched in late 2024, became the number one direct-to-consumer nicotine pouch brand in the US and reached an estimated 1% of measured US convenience store nicotine pouch sales in under 90 days. The brand began a rollout into 11 European markets in July 2026 and will feature exclusive in-ring and broadcast branding, fan activation stations, and a branded Matchroom digital series. UFC champion Conor McGregor is among its global partners.
ALP (NYSE: TPB) launched the limited-edition Frontier Collection, a direct-to-consumer line of tobacco-free nicotine pouches featuring three new flavors—Cowboy Coffee, Campfire Cinnamon, and Sunset Mango. The range adds new 4mg and 8mg strengths within ALP’s 3–12mg portfolio and is promoted via a cinematic Western-themed campaign and partnerships including creator Dave “Heavy D” Sparks and Teton Ridge.
FRE (NYSE: TPB), a brand of Turning Point Brands, launched FRE Labs, a consumer-driven flavor innovation platform featuring bold, small-batch, limited-edition nicotine pouch drops. The first series, the Ice line, offers fruit-forward flavors with a cooling menthol finish in 6mg and 12mg strengths.
Drops begin immediately and are available exclusively online, with FRE loyalty members receiving early access. Adult consumers 21+ can sign up on frepouch.com for a chance at early access to all five Ice flavors and to vote on which may join the permanent FRE lineup.
Turning Point Brands (NYSE: TPB) reported Q2 2026 net sales of $142.9 million, up 22.6% year over year, with Modern Oral net sales rising 128% to $68.4 million, now 48% of company net sales versus 26% in Q2 2025. Modern Oral gross revenue grew 149% to $87.0 million. Stoker’s segment net sales increased 54.5% to $107.6 million, while Zig-Zag segment net sales declined 24.8% year over year.
Gross profit rose 40.6% to $93.7 million, but net income attributable to TPB fell 75.2% to $3.6 million. Adjusted EBITDA declined 50.0% to $15.2 million, and diluted EPS was $0.18. SG&A expenses increased 91.1% to $76.9 million, reflecting Modern Oral investments. TPB ended June 30, 2026 with cash of $268.3 million, net debt of $31.7 million, and total liquidity of $339.0 million, including $59.6 million of equity raised in the quarter. The company raised 2026 Modern Oral gross and net sales guidance and projected full-year Adjusted EBITDA of $70–90 million.
Turning Point Brands (NYSE: TPB) announced that its Board of Directors declared a regular quarterly dividend of $0.08 per common share. The dividend will be payable on October 9, 2026 to shareholders of record as of the close of business on September 18, 2026.
ALP Supply Co. (NYSE: TPB)-owned nicotine pouch brand ALP is launching across the UK and EU in July 2026 as part of a broader rollout into 11 European markets, positioning itself as a billion‑dollar challenger brand accelerating international expansion.
Founded in late 2024 as a direct‑to‑consumer business, ALP reports becoming the leading DTC nicotine pouch brand in the US and, per Nielsen data, reaching nearly 1% of US convenience-store pouch sales in under 90 days. The company targets becoming one of Europe’s largest nicotine pouch brands by 2030, supported by retail partnerships, access to an audience of over 80 million via celebrity collaborations, and a global partnership with UFC champion Conor McGregor for 2026 marketing activations.
ALP’s tobacco-free nicotine pouches, intended for adults 21+ who already use nicotine, will be available in the UK and EU from 1 July 2026, and in Ireland, Greece, Romania, Switzerland and Hungary from 8 July 2026 through www.alppouch.eu, with a flavour portfolio of eight variants tailored for European consumers.
Turning Point Brands (NYSE: TPB) scheduled a conference call to review its second quarter 2026 results on Tuesday, August 4, 2026, at 9:00 a.m. Eastern Time. Analysts can join via local, toll-free, or international dial-ins using Meeting ID 335968790, or register online for faster access. A live listen-only webcast and a replay (available about two hours after the call) will be accessible through the investor relations section of the company’s website.
ALP (NYSE:TPB) announced a landmark global brand partnership with combat sports star Conor McGregor, aligning with his expected return during International Fight Week in July. Founded less than two years ago, ALP highlights rapid growth in nicotine pouches and a bold, culturally driven brand strategy.
The deal includes a 360° omnichannel campaign across broadcast, digital, social, and experiential channels, produced by CFH. Studio. According to ALP, the collaboration supports international expansion, with launches planned in the EU and South America later this year.