Stoker’s Launches Fine Cut Wintergreen in Convenient Can Format

Rhea-AI Summary

Stoker's (NYSE:TPB) has launched its Fine Cut Wintergreen smokeless tobacco in a new 1.2-ounce can format across 15 states. Previously only available in 12-ounce tubs, this launch responds to consumer demand for a more portable option.

The product features 100% American-grown tobacco and maintains the same quality and moisture level as the tub format. According to internal data, stores carrying both Stoker's cans and tubs experience 3-5x higher MST sales compared to those that don't. The nationwide rollout will continue throughout 2025 across independent and chain retailers.

Positive

• Stores carrying both cans and tubs see MST sales up to 3-5x higher
• Product expansion into convenient format addresses consumer demand
• Dual format strategy supports both trial acquisition and long-term category growth

Negative

• None.

Insights

Consumer Goods Analyst

Stoker's can format launch expands product reach, addressing consumer demand while potentially boosting retail sales significantly.

Turning Point Brands is executing a strategic product extension by launching Stoker's Fine Cut Wintergreen in a 1.2-ounce can format across 15 states, complementing its existing 12-ounce tub offering. This move directly addresses market demand and fills a critical gap in their moist smokeless tobacco (MST) portfolio.

The most compelling data point in this announcement is the retail performance metric: stores carrying both Stoker's cans and tubs reportedly see MST sales three to five times higher than those carrying just one format. This suggests significant potential for incremental revenue growth as the new format expands nationwide throughout 2025.

This launch strategically targets two distinct consumer segments simultaneously. The smaller can format addresses the trial market, lowering barriers to entry for new customers, while the existing tub format continues serving value-conscious loyal users. This dual-format approach optimizes both customer acquisition and retention.

Fine cut products represent approximately one-third of industry volume, indicating Stoker's is strengthening its position in a substantial market segment. The can format's emphasis on portability and convenience aligns with broader consumer trends toward on-the-go consumption, potentially reaching customers who previously found the tub format impractical.

The planned nationwide rollout through both independent and chain retailers suggests a comprehensive distribution strategy that could meaningfully impact Turning Point Brands' smokeless tobacco segment performance in upcoming quarters.

Stoker's offers dip enthusiasts a new way to enjoy their favorite Wintergreen

LOUISVILLE, Ky., Aug. 25, 2025 (GLOBE NEWSWIRE) -- Stoker’s®, a leading brand in premium smokeless tobacco, has launched its popular Fine Cut Wintergreen in a convenient 1.2-ounce can, now in 15 states. This new offering expands the brand’s moist smokeless tobacco (MST) portfolio and provides more variety and portability for longtime fans and adult dippers discovering Stoker’s for the first time.

Previously sold only in 12-ounce tubs, Stoker’s Fine Cut Wintergreen has developed a strong following for its smooth flavor, optimal moisture and consistent quality. The new can format delivers the same trusted product in a compact, on-the-go package that prioritizes convenience and freshness.

“Our consumers have been asking for a Fine Cut Wintergreen can — and we listened,” said Thomas Helms III, senior brand director at Stoker’s. “This launch not only fills a key gap in our MST lineup but also delivers outstanding value and performance at retail.”

Retail and Category Impact

Cans play a key role in driving trial, while tubs continue to support long-term category growth. According to internal data, stores carrying both Stoker’s cans and tubs see MST sales up to three to five times higher than those who do not. The addition of the can format offers retailers new opportunities to meet consumer demand across both trial and value segments.

Product Highlights – Stoker’s Fine Cut Wintergreen Can:

• Classic 1.2-ounce can format
• 100% American-grown tobacco and USA made
• Smooth fire cured tobacco with balanced wintergreen flavor
• Popular Fine cut style represents one-third of industry volume.
• Backed by more than 85 years of Stoker’s craftsmanship
  

The Fine Cut Wintergreen can is available now in select retail stores and will continue rolling out nationwide throughout 2025, in both independent and chain retailers, as Stoker’s continues to expand distribution.

For more information, visit Stokers.com or follow Stoker’s on Facebook, Instagram, X, YouTube or Truth Social.  Consumers may purchase Stoker’s Fine Cut Wintergreen 1.2 oz. on Stokers.com. For Retail purchases, visit TPBMarketplace.com.

About Stoker’s
Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 2 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s® is made and distributed by Turning Point Brands (NYSE: TPB), a leading manufacturer, marketer, and distributor of branded consumer products.

Contact:

Turning Point Brands

media@tpbi.com

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/c3362fbd-71e4-4d01-b2fd-ec63dd3066d7
https://www.globenewswire.com/NewsRoom/AttachmentNg/a626158d-d9c1-48c4-b562-7a0c6a396adf

FAQ

When will Stoker's Fine Cut Wintergreen cans be available nationwide?

The product is currently available in 15 states and will continue rolling out nationwide throughout 2025 in both independent and chain retailers.

What is the size of the new Stoker's Fine Cut Wintergreen can?

The new Stoker's Fine Cut Wintergreen comes in a 1.2-ounce can format.

How does the new can format affect TPB's retail performance?

According to internal data, stores carrying both Stoker's cans and tubs see MST sales up to 3-5x higher than those who don't.

What are the key features of Stoker's new Fine Cut Wintergreen product?

The product features 100% American-grown tobacco, USA-made manufacturing, smooth fire-cured tobacco with balanced wintergreen flavor, and is backed by over 85 years of Stoker's craftsmanship.

Where can consumers purchase Stoker's Fine Cut Wintergreen cans?

Consumers can purchase the product directly from Stokers.com or at select retail stores. Retailers can purchase through TPBMarketplace.com.