Stoker’s Launches Fine Cut Wintergreen in Convenient Can Format
Stoker's (NYSE:TPB) has launched its Fine Cut Wintergreen smokeless tobacco in a new 1.2-ounce can format across 15 states. Previously only available in 12-ounce tubs, this launch responds to consumer demand for a more portable option.
The product features 100% American-grown tobacco and maintains the same quality and moisture level as the tub format. According to internal data, stores carrying both Stoker's cans and tubs experience 3-5x higher MST sales compared to those that don't. The nationwide rollout will continue throughout 2025 across independent and chain retailers.
Stoker's (NYSE:TPB) ha introdotto il suo tabacco senza fumo Fine Cut Wintergreen in un nuovo barattolo da 1,2 once in 15 stati. Prima era disponibile solo in confezioni da 12 once; questa novità risponde alla richiesta dei consumatori di un formato più pratico.
Il prodotto utilizza tabacco al 100% coltivato negli Stati Uniti e conserva la stessa qualità e il medesimo livello di umidità del formato in tub. Dati interni mostrano che i negozi che vendono sia i barattoli sia le tub hanno vendite MST 3-5 volte superiori rispetto a quelli che non li offrono. Il lancio a livello nazionale proseguirà per tutto il 2025 presso rivenditori indipendenti e catene.
Stoker's (NYSE:TPB) ha lanzado su tabaco sin humo Fine Cut Wintergreen en un nuevo formato de lata de 1,2 onzas en 15 estados. Antes solo se vendía en envases de 12 onzas; este lanzamiento responde a la demanda de los consumidores por una opción más portátil.
El producto contiene tabaco 100% cultivado en Estados Unidos y mantiene la misma calidad y nivel de humedad que el formato en tarrina. Según datos internos, las tiendas que venden tanto las latas como las tarrinas de Stoker's registran ventas MST 3-5 veces superiores en comparación con las que no lo hacen. El despliegue nacional continuará durante 2025 en minoristas independientes y cadenas.
Stoker's (NYSE:TPB)가 새로운 1.2온스 캔 형식의 Fine Cut Wintergreen 무연담배를 15개 주에 출시했습니다. 기존에는 12온스 통으로만 판매되었으며, 이번 출시로 휴대성이 더 좋은 제품을 원하는 소비자 요구에 대응했습니다.
제품은 100% 미국산 담배를 사용하며 통 형식과 동일한 품질과 습도 수준을 유지합니다. 내부 자료에 따르면 Stoker's 캔과 통을 모두 취급하는 매장은 그렇지 않은 매장보다 MST 매출이 3~5배 높다고 합니다. 전국 롤아웃은 2025년 내내 독립 소매점과 체인 매장에서 계속될 예정입니다.
Stoker's (NYSE:TPB) a lancé son tabac sans fumée Fine Cut Wintergreen dans un nouveau format boîte de 1,2 once dans 15 États. Auparavant disponible uniquement en conditionnements de 12 onces, cette nouveauté répond à la demande des consommateurs pour une option plus nomade.
Le produit est composé de tabac 100 % cultivé aux États-Unis et conserve la même qualité et le même taux d'humidité que le format en pot. D'après des données internes, les points de vente proposant à la fois les boîtes et les pots Stoker's enregistrent des ventes MST 3 à 5 fois supérieures à celles qui ne le font pas. Le déploiement national se poursuivra tout au long de 2025 auprès des détaillants indépendants et des chaînes.
Stoker's (NYSE:TPB) hat sein rauchfreies Tabakprodukt Fine Cut Wintergreen in einem neuen 1,2-Unzen-Dosenformat in 15 Bundesstaaten eingeführt. Bisher war es nur in 12-Unzen-Dosen erhältlich; mit der Einführung reagiert das Unternehmen auf die Nachfrage nach einer handlicheren Variante.
Das Produkt enthält 100% in den USA angebauten Tabak und weist dieselbe Qualität sowie denselben Feuchtigkeitsgehalt wie das Tubenformat auf. Interne Daten zeigen, dass Geschäfte, die sowohl Stoker's-Dosen als auch -Tuben führen, 3–5-mal höhere MST-Umsätze erzielen als solche, die das nicht tun. Der landesweite Rollout wird sich 2025 bei unabhängigen Händlern und Filialketten fortsetzen.
- Stores carrying both cans and tubs see MST sales up to 3-5x higher
- Product expansion into convenient format addresses consumer demand
- Dual format strategy supports both trial acquisition and long-term category growth
- None.
Insights
Stoker's can format launch expands product reach, addressing consumer demand while potentially boosting retail sales significantly.
Turning Point Brands is executing a strategic product extension by launching Stoker's Fine Cut Wintergreen in a
The most compelling data point in this announcement is the retail performance metric: stores carrying both Stoker's cans and tubs reportedly see MST sales three to five times higher than those carrying just one format. This suggests significant potential for incremental revenue growth as the new format expands nationwide throughout 2025.
This launch strategically targets two distinct consumer segments simultaneously. The smaller can format addresses the trial market, lowering barriers to entry for new customers, while the existing tub format continues serving value-conscious loyal users. This dual-format approach optimizes both customer acquisition and retention.
Fine cut products represent approximately
The planned nationwide rollout through both independent and chain retailers suggests a comprehensive distribution strategy that could meaningfully impact Turning Point Brands' smokeless tobacco segment performance in upcoming quarters.
Stoker's offers dip enthusiasts a new way to enjoy their favorite Wintergreen
LOUISVILLE, Ky., Aug. 25, 2025 (GLOBE NEWSWIRE) -- Stoker’s®, a leading brand in premium smokeless tobacco, has launched its popular Fine Cut Wintergreen in a convenient 1.2-ounce can, now in 15 states. This new offering expands the brand’s moist smokeless tobacco (MST) portfolio and provides more variety and portability for longtime fans and adult dippers discovering Stoker’s for the first time.
Previously sold only in 12-ounce tubs, Stoker’s Fine Cut Wintergreen has developed a strong following for its smooth flavor, optimal moisture and consistent quality. The new can format delivers the same trusted product in a compact, on-the-go package that prioritizes convenience and freshness.
“Our consumers have been asking for a Fine Cut Wintergreen can — and we listened,” said Thomas Helms III, senior brand director at Stoker’s. “This launch not only fills a key gap in our MST lineup but also delivers outstanding value and performance at retail.”
Retail and Category Impact
Cans play a key role in driving trial, while tubs continue to support long-term category growth. According to internal data, stores carrying both Stoker’s cans and tubs see MST sales up to three to five times higher than those who do not. The addition of the can format offers retailers new opportunities to meet consumer demand across both trial and value segments.
Product Highlights – Stoker’s Fine Cut Wintergreen Can:
- Classic 1.2-ounce can format
100% American-grown tobacco and USA made- Smooth fire cured tobacco with balanced wintergreen flavor
- Popular Fine cut style represents one-third of industry volume.
- Backed by more than 85 years of Stoker’s craftsmanship
The Fine Cut Wintergreen can is available now in select retail stores and will continue rolling out nationwide throughout 2025, in both independent and chain retailers, as Stoker’s continues to expand distribution.
For more information, visit Stokers.com or follow Stoker’s on Facebook, Instagram, X, YouTube or Truth Social. Consumers may purchase Stoker’s Fine Cut Wintergreen 1.2 oz. on Stokers.com. For Retail purchases, visit TPBMarketplace.com.
About Stoker’s
Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 2 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s® is made and distributed by Turning Point Brands (NYSE: TPB), a leading manufacturer, marketer, and distributor of branded consumer products.
Contact:
Turning Point Brands
media@tpbi.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c3362fbd-71e4-4d01-b2fd-ec63dd3066d7
https://www.globenewswire.com/NewsRoom/AttachmentNg/a626158d-d9c1-48c4-b562-7a0c6a396adf
FAQ
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