CEO Talks: Kate Spade’s Liz Fraser on New Store Design Concept, a ThredUp Deal and the Color Green
Kate Spade has partnered with ThredUp to launch a new resale program named Pre-Loved, set to start in February.
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Rhea-AI Summary
Kate Spade has partnered with ThredUp to launch a new resale program named Pre-Loved, set to start in February. This initiative allows customers to purchase secondhand items directly from Kate Spade's website and earn shopping credits by reselling gently used products. The partnership lasts for one year, with a possibility of renewal. Additionally, Kate Spade aims to assist 100,000 women with mental health support by 2025, having already impacted 66,000 women. This program is part of the brand's ongoing commitment to wellness and sustainability.
Positive
- Launch of 'Pre-Loved' resale program enhancing sustainability and customer engagement.
- Potential for increased sales through the resale channel.
- Commitment to mental health support for women, enhancing brand reputation.
Negative
- None.
Details
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Originally published by Women's Wear Daily
By LISA LOCKWOOD
NORTHAMPTON, MA / ACCESSWIRE / February 21, 2023 / In February, Kate Spade will also begin a partnership with ThredUp where it will introduce "Pre-Loved," a 360 resale program that will allow customers to shop secondhand products directly through Kate Spade's website and resell apparel. The partnership is a one-year term with the option to renew. Kate Spade will start marketing the launch across channels on Monday. Customers can earn Kate Spade New York shopping credit for sending in gently worn items from eligible brands. To participate, customers can generate a prepaid shipping label from katespade.thredup.com, fill any shippable box or bag with women's and kid's items from any brand in their closet, and ship it to ThredUp for free. For items that sell on ThredUp, customers receive Kate Spade New York shopping credit that can be used both online and in-store.
She said the company's efforts in mental health, well-being and yoga have been happening for awhile, and people are even more passionate about it. The brand has a goal of touching 100,000 women by 2025 with direct mental health help. It is already at 66,000 women to date.
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Liz Fraser, CEO of Kate Spade New York GEORGE CHINSEE/WWD Image Courtesy of Women's Wear Daily
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View source version on accesswire.com:
https://www.accesswire.com/740097/CEO-Talks-Kate-Spades-Liz-Fraser-on-New-Store-Design-Concept-a-ThredUp-Deal-and-the-Color-Green
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