Coach and Gen Phoenix Showcase the Power of Legacy Meets Innovation at CES 2025
Rhea-AI Summary
Coach and Gen Phoenix are set to showcase their partnership at CES 2025, highlighting sustainable innovation in fashion. The companies will present during the Great Minds panel on January 9th, featuring Coach CEO Todd Kahn and Gen Phoenix CMO Elyse Winer.
The partnership, which began in March 2023 with Tapestry's (NYSE: TPR) strategic investment in Gen Phoenix, focuses on sustainable leather manufacturing. Gen Phoenix's material boasts at least an 80% lower carbon footprint compared to conventional leather. The collaboration gained momentum in April 2023 with the launch of Coachtopia, Coach's circular sub-brand featuring products made with Gen Phoenix's recycled leather fiber material.
During the CES event, attendees will have the opportunity to win exclusive Coach products made with new-to-market recycled leather fibers. The panel will explore luxury evolution in conscious consumption and reveal new product innovations.
Positive
- Partnership with Gen Phoenix delivers 80% lower carbon footprint compared to conventional leather
- Strategic investment in sustainable manufacturing technology through Gen Phoenix
- Successfully launched Coachtopia sub-brand featuring sustainable products
Negative
- None.
News Market Reaction – TPR
On the day this news was published, TPR declined 0.44%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Coach CEO and Brand President, Todd Kahn, and Gen Phoenix CMO and General Manager of Consumer, Elyse Winer, invite CES attendees to join them on Thursday, January 9th at 3:00PM PST for the Great Minds panel, which will offer a behind-the-scenes look at how these two uniquely positioned brands are working together to drive the fashion industry's sustainable transformation at scale. By infusing innovation into every facet of the partnership, Coach and Gen Phoenix are pioneering new ways of working together as one team and breaking down traditional barriers between vendors and brands.
"As a company with 80 years of heritage, Coach is known for its craftsmanship, quality and design," says Kahn. "This partnership with Gen Phoenix represents a significant step in our journey to balance Coach's rich history with a commitment to finding innovative and sustainable solutions that help us create a better made future."
Gen
Winer and Kahn will also unveil new product innovations and provide a glimpse into their plans for the future. In addition to a dynamic, interactive conversation moderated by fashion technology reporter Maghan McDowell, attendees will have the chance to win exclusive Coach products crafted from the new-to-market material made with recycled leather fibers made exclusively for the 2025 Consumer Electronics Show.
"In an industry where partnerships rarely extend beyond one-off capsules and pilot programs, we're thrilled to be using the CES stage as our opportunity to not only give attendees a first glimpse at what to expect from Gen Phoenix and Coach in the coming months, but also what the future has in store for this industry-first strategic partnership," says Winer. "By pulling back the curtain on how we've been able to scale this collaboration, we hope to provide a blueprint for other brands looking to mirror the meaningful change Coach is driving across the fashion industry, in partnership with Gen Phoenix."
This partnership committed to sustainable innovation and industry disruption began in March 2023, when Tapestry, Inc. (NYSE: TPR), Coach's parent company, made a strategic investment in Gen Phoenix. The collaboration continued in April 2023 with the debut of Coachtopia, Coach's circular sub-brand that included a line of handbags featuring Gen Phoenix's recycled leather fiber material. Now, Coach and Gen Phoenix look forward to giving the world a never-before-seen look at what the future of this partnership holds.
About Coach
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
About Tapestry, Inc
Our global house of brands unites the magic of Coach, kate spade new york and Stuart Weitzman. Each of our brands are unique and independent, while sharing a commitment to innovation and authenticity defined by distinctive products and differentiated customer experiences across channels and geographies. We use our collective strengths to move our customers and empower our communities, to make the fashion industry more sustainable, and to build a company that's equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what's possible. To learn more about Tapestry, please visit www.tapestry.com. For important news and information regarding Tapestry, visit the Investor Relations section of our website at www.tapestry.com/investors. In addition, investors should continue to review our news releases and filings with the SEC. We use each of these channels of distribution as primary channels for publishing key information to our investors, some of which may contain material and previously non-public information. The Company's common stock is traded on the New York Stock Exchange under the symbol TPR.
About Gen Phoenix
Gen
Through a revolutionary circular process that earned the brand recognition as one of Fast Company's 2024 Most Innovative Companies, Gen Phoenix rescues leather offcuts destined for landfill and regenerates them into a premium recycled leather material coveted by the world's most iconic brands for its beauty and durability. Since 2007, Gen Phoenix has diverted thousands of tons of material from landfill. Adaptable to a wide variety of feedstocks, Gen Phoenix's patented technology platform will make material circularity possible at an epic scale.
For more information, please visit http://www.genphoenix.com.
MEDIA CONTACTS
Jackie Albano, Director, ESG Communications, Tapestry
jalbano@tapestry.com
Brooke Hudson, Director, Global Brand Communications, Coach
bhudson@coach.com
Kylie Peterson, Account Lead for Gen Phoenix PR, SGPR
kylie@smallgirlspr.com
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SOURCE Coach
FAQ
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