New TEMPUR-ActiveBreeze® Smart Bed Delivers A Sleep Temperature Range Of Up To 30 Degrees* For Your Coolest Sleep Yet
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The introduction of Tempur Sealy's TEMPUR-ActiveBreeze® smart bed represents a strategic move to capitalize on a significant market segment: the 62 percent of Americans identified as having at least one hot sleeper in the household. This product launch is likely to resonate with consumers seeking personalized sleep solutions, potentially driving up demand in the premium bedding sector.
The integration of ActiveAir Technology® and Sleeptracker-AI® into the TEMPUR-ActiveBreeze smart bed could set a new industry standard for smart bedding, potentially leading to increased market share for Tempur Sealy. The company's focus on innovation and advanced features, such as dual-zone climate control and automatic snore response, is indicative of a broader trend towards smart home technology integration. If successful, this could encourage competitors to follow suit, leading to a surge in R&D within the industry.
However, the premium pricing at $9,998 for a queen adjustable set might limit the product's market to a higher-income demographic, potentially affecting the volume of sales. The long-term impact on Tempur Sealy's revenue will depend on consumer acceptance of the high price point in exchange for the advanced features offered.
Tempur Sealy's launch of the TEMPUR-ActiveBreeze® smart bed is a strategic effort to enhance its product portfolio and drive premium sales. The product's advanced features and high price point indicate that Tempur Sealy is targeting a niche, affluent consumer base, which could lead to higher profit margins.
Investors should monitor the adoption rate of the new ActiveBreeze Smart Bed as it could serve as a bellwether for the company's future performance in the high-end segment. The integration of patented technologies and AI features may justify the premium pricing strategy and could create a competitive edge. The company's commitment to innovation and superior product offerings is likely to strengthen its brand equity and position in the market.
However, it is crucial to consider the potential risks associated with targeting the luxury market segment, such as sensitivity to economic downturns. Investors should also evaluate the company's marketing strategy and consumer reviews post-launch to assess the product's reception and its impact on the company's financial health.
The TEMPUR-ActiveBreeze® smart bed's focus on individualized sleep climate control addresses a common sleep disturbance: thermal discomfort. The product's ActiveAir Technology® allows for a customizable sleep experience, which could improve sleep quality for individuals with temperature-related sleep issues.
The integration of Sleeptracker-AI® and features like the automatic snore response indicate that Tempur Sealy is leveraging technology to address a range of sleep concerns, from thermal regulation to sleep-disordered breathing. This holistic approach to sleep enhancement may resonate well with consumers who are increasingly aware of the health implications of poor sleep quality.
From a medical perspective, the bed's ability to adjust temperature and position in response to snoring could be beneficial for individuals with positional sleep-disordered breathing. However, it is important to note that such features should not be seen as a substitute for professional medical advice or treatment for underlying conditions.
The most advanced sleep climate solution from Tempur-Pedic® provides personalized climate control and TEMPUR® pressure relief with individually-controlled ActiveAir Technology® to help keep you cool and comfortable all night long.
"Our team of innovators is relentlessly focused on designing and scaling product solutions to common sleep disturbances. ActiveBreeze is designed to personalize climate control delivering a range of up to 30 degrees* from warm to cooling. With patented ActiveAir Technology, the ActiveBreeze mattress distributes consistent air flow for each sleep partner, "says Scott Thompson, Tempur Sealy Chairman and CEO. "We expect these advanced offerings to accelerate premium sales for our retail partners while delighting consumers with innovative features and benefits. We are committed to continued investment in superior, game-changing innovation that further positions Tempur-Pedic as an unsurpassed leader in premium bedding."
The TEMPUR-ActiveBreeze smart bed features the Company's patented dual-zone climate control system. Its innovative ActiveAir Technology allows you to tailor the level of cooling – from low to medium or high – on each side of the bed, and includes an active bed-warming feature, making it perfect for couples with different sleep-climate needs. The TEMPUR-ActiveBreeze smart bed also includes the innovative ProSmart Air base, with automatic snore response^, Sleeptracker-AI coaching and insights, and a suite of relaxation programs to help you fall asleep more easily. And because it is a Tempur-Pedic, you'll enjoy the adaptative, pressure-relieving support of our exclusive TEMPUR-Material.
- ActiveAir Technology : The TEMPUR-ActiveBreeze features our innovative ActiveAir Technology, which integrates the new TEMPUR-Ergo ProSmart Air Base, a patented air-distributing mattress design and easy-to-use controls to deliver personalized climate control on each side of the bed.
- Dual-Zone Climate Control : The TEMPUR-ActiveBreeze has a patented dual-zone climate control system, which allows each partner the ability to independently control and personalize the sleep climate on their side of the bed.
- TEMPUR-Ergo ProSmart Air Base : In addition to helping to keep you cool all-night long, the TEMPUR-Ergo ProSmart Air Base includes all of our most-advanced smart-base functionality, industry-first WaveForm Massage and SoundScape features, to help you fall asleep and stay asleep.
- TEMPUR-Material Layers : The TEMPUR-ActiveBreeze mattress is made with our exclusive TEMPUR-Material, enhanced with added ventilation for increased airflow and deeper, more-restful sleep.
*Based on range of maximum active cooling and heating features. Cooling based on average heat index at mattress surface with the high fan setting measured over an 8-hour period; warming based on mattress surface temperature after a 60-minute period.
^Bed raises once approximately 12 degrees in response to snoring. This may reduce snoring in otherwise healthy individuals who snore due to body positioning.
About the Company
Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor, and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries.
Our highly recognized brands include Tempur-Pedic®, Sealy® and Stearns & Foster® and our popular non-branded offerings consist of value-focused private label and OEM products. At Tempur Sealy we understand the importance of meeting our customers wherever and however they want to shop and have developed a powerful omni-channel retail strategy. Our products allow for complementary merchandising strategies and are sold through third-party retailers, our 650+ Company-owned stores worldwide and our e-commerce channels. With the range of our offerings and variety of purchasing options, we are dedicated to continuing to turn our mission to improve the sleep of more people, every night, all around the world into a reality.
Importantly, we are committed to carrying out our global responsibility to protect the environment and the communities in which we operate. As part of that commitment, we have established the goal of achieving carbon neutrality for our global wholly owned operations by 2040.
Public Relations Contact
Erin Grant
Tempur Sealy International, Inc.
800-805-3635
publicrelations@tempursealy.com
Investor Relations Contact
Aubrey Moore
Tempur Sealy International, Inc.
800-805-3635
Investor.relations@tempursealy.com
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SOURCE Tempur Sealy International, Inc.
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